Prefuse 73

Prefuse 73

Country: US | Gender: male

Influence: 53.89% Fanbase: 32.66% Trending: 64.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 119.85% • Very Strong

As of 2025-09-08

19,203

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:48:26 UTC

Genres

hip-hop & rapturntablismhip hopelectronicelectronicninjawonkyintelligent dance musicglitchdrill and bass

Biography

Prefuse 73, the primary moniker of Guillermo Scott Herren, is a pioneering producer known for his innovative approach to hip-hop production. With albums like Vocal Studies + Uprock Narratives and One Word Extinguisher, he was a prominent artist on the Warp label for a decade before moving on to work with smaller labels such as Temporary Residence and Lex, showcasing his unique blend of beats and manipulated voices in collaborations with artists like MF Doom and Trish Keenan of Broadcast.

Herren's musical journey began in his youth when he learned to play multiple instruments before discovering his passion for sampling and producing music. His debut under the alias Delarosa in 1997 set the stage for a successful career that saw him release acclaimed albums and EPs, collaborating with a diverse range of artists. His more recent works, like Rivington Não Rio and Sacrifices, demonstrate his continued evolution and experimentation with sound, cementing his status as a versatile and influential figure in the music industry.

Prefuse 73 Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Prefuse 73 connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, BRAZIL, JAPAN. With a heavily male (75%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 945 avg likes per post; Instagram adds dependable engagement depth. Overlap with MOOG, Akai, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Prefuse 73 moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Prefuse 73 score 4.92%Very Strong bucket.
Brand: MOOGBrand: AkaiBrand: Ableton
Followers:19,203
Engagements:945
Rate:4.9%
Posts:604
Views:0
Avg Likes:945
Avg Comments:36
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 19,203 · Engagements 945 · Rate 4.9%
Posts 604 · Views 0 · Avg Likes 945 · Avg Comments 36 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
35-44: 28%
18-24: 18%
45-64: 10%
Largest: 25-34 (41%); next: 35-44 (28%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries UNITED STATES (45%)
BRAZIL (8%)
JAPAN (8%)
UNITED KINGDOM (6%)
FRANCE (3%)
Top regions: UNITED STATES (45%), BRAZIL (8%), JAPAN (8%)
Platform Engagement Instagram: 945 avg likes/post best engagement: Instagram 945 avg likes

Top Brand Affinities

MOOG
Score: 119.85
Akai
Score: 78.19
Ableton
Score: 76.69
Mixcloud
Score: 75.88
Beats Electronics
Score: 18.03
Pro Tools
Score: 15.66
Pioneer
Score: 14.56
Sennheiser
Score: 14.53
SoundCloud
Score: 13.26
Amazon Music
Score: 10.80
Atmos
Score: 10.03
Arduino
Score: 8.21
Brand Category Score
MOOG 119.85
Akai 78.19
Ableton 76.69
Mixcloud 75.88
Beats Electronics 18.03
Pro Tools 15.66
Pioneer 14.56
Sennheiser 14.53
SoundCloud 13.26
Amazon Music 10.80
Atmos 10.03
Arduino 8.21
Spotify Music 6.42
Capcom 5.99
Kickstarter 5.76
Oculus 5.35
Sega 5.11
Gundam 4.48
Stüssy 4.42
Kodak 4.41
Warner Bros 4.37
Paramount Pictures 4.32
Coachella 4.18
Carhartt 3.95
Columbia Pictures 3.89
Leica 3.69
Emporium 3.58
Coors 3.48
Olympus 3.20
Fujifilm 3.11
Matrix 2.84
Comedy Central 2.82
Prismacolor 2.80
Nintendo 2.77
Transformers 2.61
Nickelodeon 2.59
Adobe 2.56
Showtime 2.40
Philips 2.38
Lollapalooza 2.36
Snoopy And The Peanuts Gang 2.29
MTV 2.27
BBC 2.24
Polaroid 2.13
Tesla Motors 2.09
Airbnb 2.07
Supreme 1.97
Sony 1.91
A Game of Tones 1.91
Star Wars 1.83

Official Profiles

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Artist: Prefuse 73

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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