Prefuse 73
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
19,203
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:48:26 UTC
Genres
Biography
Herren's musical journey began in his youth when he learned to play multiple instruments before discovering his passion for sampling and producing music. His debut under the alias Delarosa in 1997 set the stage for a successful career that saw him release acclaimed albums and EPs, collaborating with a diverse range of artists. His more recent works, like Rivington Não Rio and Sacrifices, demonstrate his continued evolution and experimentation with sound, cementing his status as a versatile and influential figure in the music industry.
Prefuse 73 connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, BRAZIL, JAPAN. With a heavily male (75%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 945 avg likes per post; Instagram adds dependable engagement depth. Overlap with MOOG, Akai, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Prefuse 73 moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,203 · Engagements 945 · Rate 4.9% Posts 604 · Views 0 · Avg Likes 945 · Avg Comments 36 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 35-44: 28% 18-24: 18% 45-64: 10% |
Largest: 25-34 (41%); next: 35-44 (28%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (45%) BRAZIL (8%) JAPAN (8%) UNITED KINGDOM (6%) FRANCE (3%) |
Top regions: UNITED STATES (45%), BRAZIL (8%), JAPAN (8%) |
| Platform Engagement | Instagram: 945 avg likes/post | best engagement: Instagram 945 avg likes |
Top Brand Affinities
MOOG
Akai
Ableton
Mixcloud
Beats Electronics
Pro Tools
Pioneer
Sennheiser
SoundCloud
Amazon Music
Atmos
Arduino
| Brand | Category | Score |
|---|---|---|
| MOOG | 119.85 | |
| Akai | 78.19 | |
| Ableton | 76.69 | |
| Mixcloud | 75.88 | |
| Beats Electronics | 18.03 | |
| Pro Tools | 15.66 | |
| Pioneer | 14.56 | |
| Sennheiser | 14.53 | |
| SoundCloud | 13.26 | |
| Amazon Music | 10.80 | |
| Atmos | 10.03 | |
| Arduino | 8.21 | |
| Spotify Music | 6.42 | |
| Capcom | 5.99 | |
| Kickstarter | 5.76 | |
| Oculus | 5.35 | |
| Sega | 5.11 | |
| Gundam | 4.48 | |
| Stüssy | 4.42 | |
| Kodak | 4.41 | |
| Warner Bros | 4.37 | |
| Paramount Pictures | 4.32 | |
| Coachella | 4.18 | |
| Carhartt | 3.95 | |
| Columbia Pictures | 3.89 | |
| Leica | 3.69 | |
| Emporium | 3.58 | |
| Coors | 3.48 | |
| Olympus | 3.20 | |
| Fujifilm | 3.11 | |
| Matrix | 2.84 | |
| Comedy Central | 2.82 | |
| Prismacolor | 2.80 | |
| Nintendo | 2.77 | |
| Transformers | 2.61 | |
| Nickelodeon | 2.59 | |
| Adobe | 2.56 | |
| Showtime | 2.40 | |
| Philips | 2.38 | |
| Lollapalooza | 2.36 | |
| Snoopy And The Peanuts Gang | 2.29 | |
| MTV | 2.27 | |
| BBC | 2.24 | |
| Polaroid | 2.13 | |
| Tesla Motors | 2.09 | |
| Airbnb | 2.07 | |
| Supreme | 1.97 | |
| Sony | 1.91 | |
| A Game of Tones | 1.91 | |
| Star Wars | 1.83 |
Official Profiles
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LoginArtist: Prefuse 73
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















