Prateek Kuhad Brand Affinity ranks highest OnePlus at 37.57% . Very Strong. Score DMDB 55.69% | Fanbase 46.71%

Prateek Kuhad — pop artist from IN.

Prateek Kuhad is an Indian singer/songwriter known for his indie folk and adult pop songs that touch on themes of love. He released his debut album, "In Tokens…

Prateek Kuhad

Established

Country: IN | Gender: male | Artist ID: 11e81bc9-b7ce-a780-8718-a0369fe50396

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Genres

popdesi popindian indiehindi indiepopfolk & traditionalindian singer-songwriterfolk-popsinger/songwriterindian folk

Influential: 55.69% Fanbase: 46.71% Trending: 60.19%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 37.57% • Very Strong

As of 2025-09-09

1,948,347

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.69% | Fanbase 46.71% | Trending 60.19% | CAREER STAGE: MID_LEVEL

Biography

Prateek Kuhad is an Indian singer/songwriter known for his indie folk and adult pop songs that touch on themes of love. He released his debut album, "In Tokens & Charms," in 2015, gaining international recognition with the single "cold/mess" in 2016. Kuhad's second album, "The Way That Lovers Do," was released in 2022, showcasing a sophisticated soft rock sound.

Born in Jaipur, Kuhad began writing songs inspired by artists like Elliott Smith and Bob Dylan while studying economics at New York University. He gained popularity with releases such as the EP "Raat Raazi" in 2013 and the deluxe edition of "In Tokens & Charms." Kuhad's success includes millions of streams for his music, an MTV Europe Music Award, and signing with Elektra Records in 2020.

Report Date: 2025-09-09

Prateek Kuhad is already in the conversation with 18-24 & 25-34 audiences in INDIA, NEPAL, BANGLADESH. The audience is heavily male (72%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (14,700 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to OnePlus, Infosys, Sabyasachi Mukherjee points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Prateek Kuhad score 1.22% — Moderate bucket.

Brand: OnePlusBrand: InfosysBrand: Sabyasachi Mukherjee

Followers:1,948,347

Engagements:23,707

Rate:1.2%

Posts:366

Avg Likes:23,639

Avg Comments:109

Avg Views:25,932

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,948,347 · Engagements 23,707 · Rate 1.2% Posts 366 · Views 25,932 · Avg Likes 23,639 · Avg Comments 109 · Avg Views 25,932	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 36% 13-17: 6% 35-44: 3%	Largest: 18-24 (55%); next: 25-34 (36%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	INDIA (77%) NEPAL (7%) BANGLADESH (4%) UNITED STATES (4%) PAKISTAN (2%)	Top regions: INDIA (77%), NEPAL (7%), BANGLADESH (4%)
Platform Engagement	Instagram: 22,215 avg likes/post · Tiktok: 14,700 avg views/post · Youtube: 11,232 avg views/post	Best reach: Tiktok 14,700 avg views; best engagement: Instagram 22,215 avg likes

Top Brand Affinities

OnePlus

Score: 37.57

Infosys

Score: 23.89

Sabyasachi Mukherjee

Score: 20.48

Mahindra

Score: 10.62

A Game of Tones

Score: 8.93

Travelstoke

Score: 8.63

Bacardi

Score: 8.56

Snapseed

Score: 8.52

National Geographic

Score: 8.32

ColourPop

Score: 8.10

Amazon Music

Score: 7.41

Maruti

Score: 7.22

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Top Brand Affinities

Brand	Category	Score
OnePlus		37.57
Infosys		23.89
Sabyasachi Mukherjee		20.48
Mahindra		10.62
A Game of Tones		8.93
Travelstoke		8.63
Bacardi		8.56
Snapseed		8.52
National Geographic		8.32
ColourPop		8.10
Amazon Music		7.41
Maruti		7.22
Travelgram		6.91
Geocaching		6.73
Clarks		6.64
Décathlon		6.28
Ableton		6.02
OOTD Magazine		5.98
Bajaj		5.52
MTV		4.38
Adobe		4.12
Summit Entertainment		4.06
Tinder		3.68
H&M		3.42
Nikon		3.31
Canon		3.03
Airbnb		3.00
HBO		2.84
Sony		2.72
musical.ly		2.68
Beats Electronics		2.67
Nokia		2.55
Burger King		2.46
Lollapalooza		2.45
Spotify Music		2.22
Ducati		2.20
KTM		2.18
SoundCloud		2.17
GoPro		2.14
Zara		2.09
Pizza Lover		2.08
Xiaomi		2.04
SheInside		2.04
Kodak		2.02
Boeing		2.00
Budweiser		1.93
BBC		1.90
Netflix		1.86
Ray-Ban		1.85
Fujifilm		1.81