Poundz

Poundz

Country: GB | Gender: male

Influence: 50.64% Fanbase: 27.85% Trending: 62.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 47.95% • Very Strong

As of 2025-09-08

265,954

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:33:05 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopuk drillhip hoptrap

Biography

South London rapper Poundz is rapidly ascending in the UK music scene, poised for a breakout year in 2022. Recently parting ways with Disturbing London, Poundz is making waves with his debut single 'FAKE LOVE,' amassing an impressive 2.7 million views in just 16 days and securing a top 20 trend for nearly 3 weeks. Demonstrating his versatility through seamless transitions between rapping, singing, melodic shifts, and Jamaican accents, Poundz is showcasing his limitless talent and readiness to dominate the industry. Keep a close watch on Poundz as he gears up to conquer the music world with unstoppable momentum.

Poundz Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Poundz converts attention from 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, POLAND. Audience shape is heavily male (85%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 30,550 avg views per post, with supportive conversation on Instagram. Shared audience with Palm Angels, Mixcloud, ITV underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Poundz score 1.28%Moderate bucket.
Brand: Palm AngelsBrand: MixcloudBrand: ITV
Followers:265,954
Engagements:3,415
Rate:1.3%
Posts:26
Views:30,550
Avg Likes:3,344
Avg Comments:140
Avg Views:30,550

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 265,954 · Engagements 3,415 · Rate 1.3%
Posts 26 · Views 30,550 · Avg Likes 3,344 · Avg Comments 140 · Avg Views 30,550
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 30%
13-17: 7%
35-44: 5%
Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split Female: 15%
Male: 85%
Non-binary/Other: 0%
Skews male (85%)
Top Countries UNITED KINGDOM (42%)
UNITED STATES (8%)
POLAND (4%)
KENYA (4%)
AUSTRALIA (3%)
Top regions: UNITED KINGDOM (42%), UNITED STATES (8%), POLAND (4%)
Platform Engagement Instagram: 2,280 avg likes/post · Youtube: 30,550 avg views/post Best reach: Youtube 30,550 avg views; best engagement: Instagram 2,280 avg likes

Top Brand Affinities

Palm Angels
Score: 47.95
Mixcloud
Score: 22.99
ITV
Score: 18.58
Vauxhall
Score: 16.72
boohoo
Score: 15.82
Amazon Music
Score: 14.67
True Religion
Score: 14.63
River Island
Score: 14.44
Stone Island
Score: 14.40
Selfridges
Score: 11.28
Champion
Score: 10.11
MISSGUIDED
Score: 9.58
Brand Category Score
Palm Angels 47.95
Mixcloud 22.99
ITV 18.58
Vauxhall 16.72
boohoo 15.82
Amazon Music 14.67
True Religion 14.63
River Island 14.44
Stone Island 14.40
Selfridges 11.28
Champion 10.11
MISSGUIDED 9.58
Dsquared 8.30
New Era 7.99
SoundCloud 7.58
Alexander McQueen 6.83
Myprotein 6.46
ASOS 6.42
Emporio Armani 6.04
Beats Electronics 5.94
Kappa 5.90
Ableton 5.67
Pioneer 5.65
Moncler 5.50
Hugo Boss 5.30
BALMAIN 4.29
Hennessy 4.19
CNN 4.16
Harrods 3.77
Primark 3.63
The North Face 3.61
Tesco 3.54
Stüssy 3.50
Christian Louboutin 3.22
Gymshark 3.14
Spotify Music 3.08
MTV 2.98
Balenciaga 2.87
Kodak 2.87
shein 2.87
Rolex 2.85
Sprite 2.76
Puma 2.72
Bentley 2.71
Moschino 2.68
Versace 2.65
Nike 2.61
Topshop 2.60
Timberland 2.55
Supreme 2.54

Official Profiles

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Artist: Poundz

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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