Potatohead People

Potatohead People

Country: CA

Influence: 52.13% Fanbase: 25.15% Trending: 65.62% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 169.89% • Very Strong

As of 2025-09-09

12,248

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:40 UTC

Genres

popvancouver indier&b, funk & soulindie soulindie r&bneo r&bjazz & standardsindie jazznu jazzelectronicelectronic

Biography

Potatohead People, a Canadian duo comprising Nick Wisdom and AstroLogical, emerged from Vancouver, BC, in 2008, transitioning from the hip-hop collective Elekwent Folk to focus on producing innovative instrumental music. Collaborating with renowned artists like De La Soul, Redman, and Kaytranada, they have released three albums and performed live with a 10-piece band, blending jazz, funk, R&B, and hip-hop for energetic sets that showcase their top-tier musicianship and dance-worthy grooves.

In May 2024, Potatohead People released their fourth studio album, 'Eat Your Heart Out,' continuing their trailblazing career and solidifying their reputation for dynamic live performances that captivate audiences with their genre-defying fusion of musical styles.

Potatohead People Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Potatohead People commands interest from 25-34 & 18-24 audiences in UNITED STATES, CANADA, BRAZIL. With a heavily male (81%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (666 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Akai, MOOG points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Potatohead People score 1.56%Moderate bucket.
Brand: MixcloudBrand: AkaiBrand: MOOG
Followers:12,248
Engagements:191
Rate:1.6%
Posts:258
Views:666
Avg Likes:189
Avg Comments:30
Avg Views:666

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 12,248 · Engagements 191 · Rate 1.6%
Posts 258 · Views 666 · Avg Likes 189 · Avg Comments 30 · Avg Views 666
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 31%
35-44: 16%
45-64: 6%
Largest: 25-34 (44%); next: 18-24 (31%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries UNITED STATES (41%)
CANADA (10%)
BRAZIL (6%)
SOUTH AFRICA (6%)
FRANCE (4%)
Top regions: UNITED STATES (41%), CANADA (10%), BRAZIL (6%)
Platform Engagement Instagram: 157 avg likes/post · Youtube: 666 avg views/post Best reach: Youtube 666 avg views; best engagement: Instagram 157 avg likes

Top Brand Affinities

Mixcloud
Score: 169.89
Akai
Score: 126.74
MOOG
Score: 90.52
Ableton
Score: 78.88
Pioneer
Score: 30.41
Beats Electronics
Score: 30.11
Amazon Music
Score: 24.82
Pro Tools
Score: 21.66
SoundCloud
Score: 21.51
Akg
Score: 17.43
Spotify Music
Score: 12.57
Sennheiser
Score: 9.52
Brand Category Score
Mixcloud 169.89
Akai 126.74
MOOG 90.52
Ableton 78.88
Pioneer 30.41
Beats Electronics 30.11
Amazon Music 24.82
Pro Tools 21.66
SoundCloud 21.51
Akg 17.43
Spotify Music 12.57
Sennheiser 9.52
Atmos 8.85
Sega 7.42
Stüssy 6.43
iHeartRadio Music Awards 5.53
Capcom 5.51
Carhartt 5.50
Kodak 5.20
Hennessy 4.63
Kickstarter 3.98
Paramount Pictures 3.86
Coachella 3.78
Warner Bros 3.54
Sneakerhead 3.53
ESPN 3.47
NBC 3.45
MTV 3.14
NBA 3.12
Leica 3.05
New Balance 2.93
Columbia Pictures 2.93
Monster Beverage 2.86
Red Bull 2.84
Los Angeles Lakers 2.83
Lollapalooza 2.76
Gundam 2.74
Timberland 2.72
Matrix 2.64
Emporium 2.57
Yamaha 2.52
Polaroid 2.34
Paypal 2.32
Cadillac 2.30
Fujifilm 2.29
Nintendo 2.29
Nickelodeon 2.18
NFL 2.13
Transformers 2.13
A Game of Tones 2.12

Official Profiles

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Artist: Potatohead People

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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