Post Malone

Post Malone — pop artist from US.

Post Malone, the diamond-certified American hitmaker, effortlessly blends rap and pop music, propelling himself from an underground sensation to a certified…

Influence: 90.46% Fanbase: 91.60% Trending: 89.89% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Champion • 5.82% • Very Strong

As of 2025-10-11

72,974,658

Social Media Followers

As of 2025-10-11

00:00:00

Hours Airplay

2025-11-28 00:19:32 UTC

Genres

poppopmainstream pophip-hop & raprapmelodic raphip-hop/rapdfw raphip hoptrap

Biography

Post Malone, the diamond-certified American hitmaker, effortlessly blends rap and pop music, propelling himself from an underground sensation to a certified superstar within a mere five years of his debut. With a hybrid style that marries his distinctive vocal delivery, emotive lyrics, and eclectic hip-hop production, Post Malone has dominated the charts with a series of Top Ten singles that showcase influences ranging from Tim McGraw to Kanye West. From his breakout quintuple-platinum hit "White Iverson" in 2015 to chart-toppers like "Rockstar" and "Psycho," Post Malone's trajectory to pop stardom was solidified with the multi-platinum success of his Grammy-nominated album Beerbongs & Bentleys, culminating in the RIAA-certified smash hit "Sunflower" from Hollywood's Bleeding. Following the introspective Twelve Carat Toothache in 2022, Post Malone continued to evolve his sound, exploring guitar-based pop with the release of his 2023 album, Austin, showcasing his versatility and enduring impact on the music industry.

Top Brand Affinities

Report Date: 2025-10-11

Post Malone has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, INDIA. A heavily male (69%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 675,950 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Champion, American Eagle, OLD NAVY signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Post Malone score 0.40% — Low bucket.

Brand: ChampionBrand: American EagleBrand: OLD NAVY

Followers:72,974,658

Engagements:291,762

Rate:0.4%

Posts:2,140

Avg Likes:286,882

Avg Comments:3,443

Avg Views:774,793

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 72,974,658 · Engagements 291,762 · Rate 0.4% Posts 2,140 · Views 774,793 · Avg Likes 286,882 · Avg Comments 3,443 · Avg Views 774,793	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 8% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (21%) BRAZIL (9%) INDIA (9%) PHILIPPINES (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (21%), BRAZIL (9%), INDIA (9%)
Platform Engagement	Instagram: 227,913 avg likes/post · Tiktok: 675,950 avg views/post · Youtube: 98,843 avg views/post	Best reach: Tiktok 675,950 avg views; best engagement: Instagram 227,913 avg likes

Top Brand Affinities

Champion

Score: 5.82

American Eagle

Score: 5.68

OLD NAVY

Score: 5.54

Chick-fil-A

Score: 5.44

Steve Madden

Score: 5.14

Free People

Score: 5.02

Abercrombie & Fitch

Score: 4.70

Bud Light

Score: 4.37

Target

Score: 4.37

Coors

Score: 4.31

iHeartRadio Music Awards

Score: 4.13

Heinz

Score: 3.97

Brand	Category	Score
Champion		5.82
American Eagle		5.68
OLD NAVY		5.54
Chick-fil-A		5.44
Steve Madden		5.14
Free People		5.02
Abercrombie & Fitch		4.70
Bud Light		4.37
Target		4.37
Coors		4.31
iHeartRadio Music Awards		4.13
Heinz		3.97
Lollapalooza		3.88
Taco Bell		3.66
Bellagio		3.01
SoundCloud		2.90
Urban Outfitters		2.86
Lululemon Athletica		2.76
Supreme		2.74
NHL		2.69
Carhartt		2.58
Chrysler		2.49
Monster Beverage		2.49
Sunnies Studios		2.47
Beats Electronics		2.41
Coachella		2.38
ASOS		2.32
Vans		2.31
Sneakerhead		2.16
Dr. Martens		2.12
Busch		2.10
Kodak		2.08
Gymshark		1.94
Showtime		1.91
Hollister Co		1.88
Forever 21		1.87
Budweiser		1.77
New Balance		1.75
Under Armour		1.75
FashionNova		1.74
Versace		1.74
Walmart		1.69
NBA		1.69
Calvin Klein		1.69
Cadillac		1.68
The North Face		1.67
Tarte Cosmetics		1.66
Fenty beauty		1.64
Los Angeles Lakers		1.61
Nike		1.61

Official Profiles

Artist: Post Malone

Date Range: 2025-11-28 → 2025-11-28

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Post Malone today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-10-11)

Total: 265,069,196

PLATFORM

TOTAL

[+]

Anghami

187,845,707

70.87%

[+]

Spotify

65,629,582

24.76%

[+]

Pandora

6,717,092

2.53%

[+]

Last.fm

3,323,178

1.25%

[+]

Yandex

1,450,175

0.55%

[+]

Jiosaavn

103,462

0.04%

[+]

Audiomack

0.00%

[+]

Tidal

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-09 01:00 UTC	Post Malone	Khanapara Veterinary Ground	Guwāhāti, India	in.bookmyshow.com
2025-12-12 03:00 UTC	Soundstorm 2025	Banban	Riyadh, Saudi Arabia	platinumlist.net nofomo.com platinumlist.net mdlbeast.com songkick.com platinumlist.net nofomo.com mdlbeast.com