Post Malone

Post Malone

Country: US | Gender: male

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Influential: 90.46% Fanbase: 91.60% Trending: 89.89%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

American Eagle • 5.56% • Very Strong

As of 2025-09-26

73,008,137

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

Updated 2025-10-03 18:47:03 UTC

Genres

poppopmainstream pophip-hop & raprapmelodic raphip-hop/rapdfw raphip hoptrap

Scores

Score: DMDB 90.50% | Fanbase 91.60% | Trending 89.90% | CAREER STAGE: SUPERSTAR

Biography

Post Malone, the diamond-certified American hitmaker, effortlessly blends rap and pop music, propelling himself from an underground sensation to a certified superstar within a mere five years of his debut. With a hybrid style that marries his distinctive vocal delivery, emotive lyrics, and eclectic hip-hop production, Post Malone has dominated the charts with a series of Top Ten singles that showcase influences ranging from Tim McGraw to Kanye West. From his breakout quintuple-platinum hit "White Iverson" in 2015 to chart-toppers like "Rockstar" and "Psycho," Post Malone's trajectory to pop stardom was solidified with the multi-platinum success of his Grammy-nominated album Beerbongs & Bentleys, culminating in the RIAA-certified smash hit "Sunflower" from Hollywood's Bleeding. Following the introspective Twelve Carat Toothache in 2022, Post Malone continued to evolve his sound, exploring guitar-based pop with the release of his 2023 album, Austin, showcasing his versatility and enduring impact on the music industry.
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Post Malone Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-26

Post Malone has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDIA, BRAZIL. A heavily male (68%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 884,200 avg views per post, and Instagram keeps engagement compounding. Audience overlap with American Eagle, Lollapalooza, OLD NAVY signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Post Malone score 0.40% — Low bucket.
Brand: American EagleBrand: LollapaloozaBrand: OLD NAVY
Followers:73,008,137
Engagements:292,018
Rate:0.4%
Posts:2,127
Views:963,033
Avg Likes:285,606
Avg Comments:2,893
Avg Views:963,033

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 73,008,137 · Engagements 292,018 · Rate 0.4%
Posts 2,127 · Views 963,033 · Avg Likes 285,606 · Avg Comments 2,893 · Avg Views 963,033 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 29%
13-17: 8%
35-44: 6%
 Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0% 		Skews male (68%)
Top Countries UNITED STATES (23%)
INDIA (9%)
BRAZIL (9%)
PHILIPPINES (4%)
ITALY (3%)
 Top regions: UNITED STATES (23%), INDIA (9%), BRAZIL (9%)
Platform Engagement Instagram: 206,221 avg likes/post · Tiktok: 884,200 avg views/post · Youtube: 78,833 avg views/post Best reach: Tiktok 884,200 avg views; best engagement: Instagram 206,221 avg likes

Top Brand Affinities

American Eagle
Score: 5.56
Lollapalooza
Score: 5.55
OLD NAVY
Score: 5.48
Dr. Martens
Score: 5.39
Chick-fil-A
Score: 5.34
Steve Madden
Score: 5.08
Free People
Score: 4.95
Bud Light
Score: 4.83
Lululemon Athletica
Score: 4.66
Abercrombie & Fitch
Score: 4.62
Target
Score: 4.34
Coors
Score: 4.31
Top Brand Affinities
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Brand Category Score
American Eagle 5.56
Lollapalooza 5.55
OLD NAVY 5.48
Dr. Martens 5.39
Chick-fil-A 5.34
Steve Madden 5.08
Free People 4.95
Bud Light 4.83
Lululemon Athletica 4.66
Abercrombie & Fitch 4.62
Target 4.34
Coors 4.31
iHeartRadio Music Awards 4.10
Heinz 3.93
Taco Bell 3.66
Urban Outfitters 3.51
SoundCloud 2.99
Bellagio 2.96
Supreme 2.96
Sneakerhead 2.89
NHL 2.69
Beats Electronics 2.69
Coachella 2.62
Carhartt 2.53
Sunnies Studios 2.47
Monster Beverage 2.47
Fenty beauty 2.45
Polo Ralph Lauren 2.40
Vans 2.38
Busch 2.20
Chrysler 2.13
Tomorrowland 2.10
Nickelodeon 2.09
Los Angeles Lakers 2.09
Versace 2.05
Showtime 1.91
Lacoste 1.77
Budweiser 1.74
Under Armour 1.73
Spotify Music 1.71
UFC 1.69
Grand Theft Auto 1.67
Hollister Co 1.64
FashionNova 1.63
Gymshark 1.63
Oakley 1.61
Gucci 1.60
The North Face 1.57
Dodge 1.56
Costco 1.56

Official Profiles

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Artist: Post Malone

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Post Malone today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-25)

Total: 263,201,330

PLATFORM TOTAL %
Anghami Anghami 187,568,583 71.26%
Spotify Spotify 66,956,069 25.44%
Pandora Pandora 7,062,504 2.68%
Yandex Yandex 1,512,547 0.57%
Jiosaavn Jiosaavn 101,627 0.04%
Audiomack Audiomack 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-09-26)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-09-26 00:23:58 Circles WSTW-FM Wilmington, NC, US 6
2025-09-26 00:22:43 rockstar KSFM-FM (KSFM Sacramento 102.5 FM) Sacramento, CA, US 172
2025-09-26 00:21:32 Sunflower (Spider-Man: Into the Spider-Verse) WTDY-FM Philadelphia, PA, US 153
2025-09-26 00:20:39 I Had Some Help (feat. Morgan Wallen) KBFF Portland, OR, US 159
2025-09-26 00:20:32 I Like You (A Happier Song) (with Doja Cat) KKXX-FM Bakersfield, CA, US 181
2025-09-26 00:19:17 I Ain't Comin' Back (feat. Post Malone) Pandora Now Washington, D.C., US 173
2025-09-26 00:18:39 I Had Some Help (Feat. Morgan Wallen) Zip FM Vilnius, LT 136
2025-09-26 00:18:38 Chemical Radio Freiburg Fribourg, CH 180
2025-09-26 00:18:07 Circles Jovem Pan FM Florianópolis Belo Horizonte, MG, BR 196
2025-09-26 00:17:10 I Had Some Help (Feat. Morgan Wallen) NRJ Norge Oslo, NO 167

Popularity (2025-10-02)

Platform%
No data.
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