Porij
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
27,032
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:06:26 UTC
Genres
Biography
Porij cuts through with 25-34 & 18-24 audiences and consistency across UNITED KINGDOM, FRANCE, IRELAND. A heavily male (76%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,134 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Ampeg, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,032 · Engagements 173 · Rate 0.6% Posts 1,166 · Views 1,571 · Avg Likes 171 · Avg Comments 3 · Avg Views 1,571 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 33% 35-44: 15% 45-64: 9% |
Largest: 25-34 (40%); next: 18-24 (33%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED KINGDOM (59%) FRANCE (7%) IRELAND (4%) AUSTRALIA (3%) JAPAN (2%) |
Top regions: UNITED KINGDOM (59%), FRANCE (7%), IRELAND (4%) |
| Platform Engagement | Instagram: 136 avg likes/post · Tiktok: 437 avg views/post · Youtube: 1,134 avg views/post | Best reach: Youtube 1,134 avg views; best engagement: Instagram 136 avg likes |
Top Brand Affinities
Mixcloud
Ampeg
MOOG
Fred Perry
Ableton
ITV
Akg
Waitrose
Akai
Deliveroo
Sainsbury's
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 86.36 | |
| Ampeg | 40.44 | |
| MOOG | 36.32 | |
| Fred Perry | 27.80 | |
| Ableton | 25.18 | |
| ITV | 24.61 | |
| Akg | 22.57 | |
| Waitrose | 19.79 | |
| Akai | 18.12 | |
| Deliveroo | 16.45 | |
| Sainsbury's | 15.98 | |
| Sennheiser | 15.83 | |
| Amazon Music | 15.65 | |
| Vauxhall | 14.30 | |
| Eurostar | 14.16 | |
| Selfridges | 13.85 | |
| All Saints | 12.82 | |
| Morrisons | 12.69 | |
| Spotify Music | 12.55 | |
| Pro Tools | 12.34 | |
| BBC | 12.21 | |
| SoundCloud | 12.12 | |
| Depop | 10.16 | |
| Dr. Martens | 9.51 | |
| Carlsberg | 9.25 | |
| Tate Modern | 8.93 | |
| Barbour | 8.38 | |
| Beats Electronics | 7.98 | |
| Atmos | 7.71 | |
| Guinness | 6.56 | |
| JACQUEMUS | 6.42 | |
| Aperol | 5.96 | |
| Tesco | 5.91 | |
| Ryanair | 5.37 | |
| Pioneer | 5.35 | |
| Vivienne Westwood | 5.18 | |
| Kickstarter | 4.67 | |
| Holden | 4.45 | |
| Cadbury | 4.44 | |
| Baileys | 4.17 | |
| Kodak | 4.15 | |
| ASOS | 4.12 | |
| ALDI | 4.06 | |
| Harrods | 4.04 | |
| Showtime | 3.90 | |
| Urban Outfitters | 3.87 | |
| Sunnies Studios | 3.72 | |
| Polaroid | 3.69 | |
| Primark | 3.47 | |
| Coachella | 3.45 |
Official Profiles
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LoginArtist: Porij
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 23:00 UTC | Porij, My First Time, Bloodworm, Paint By Numbers | Bodega | Nottingham, United Kingdom |
