Popek

Popek — hip-hop & rap artist from PL.

Popek, also known as Paweł Mikołajuw, is a prominent figure in the Polish music scene and pop culture. He has overcome numerous challenges, transitioning from…

Influence: 50.35% Fanbase: 24.34% Trending: 63.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ballantine's • 15.45% • Very Strong

As of 2025-09-24

1,895,273

Social Media Followers

As of 2025-09-24

00:00:00

Hours Airplay

2025-12-07 11:07:14 UTC

Genres

hip-hop & raphip-hop/rappolish hip hophip hoptrap

Biography

Popek, also known as Paweł Mikołajuw, is a prominent figure in the Polish music scene and pop culture. He has overcome numerous challenges, transitioning from a former member of the popular group Firma to a successful artist and musician, as well as one of the most popular YouTubers and rappers in Poland. Known for his wild body modifications and self-proclaimed title as the King of Albania through the eccentric Gang Albanii project, Popek has captivated Polish audiences and cemented his place in the country's pop culture landscape.

With a tumultuous past and a bold persona, Popek's return to the music scene after a period abroad has forever altered his life. Co-author of the hit song "Dirty Diana," he is a tattoo-covered individual who embodies a larger-than-life presence, captivating audiences with his unique style and music. His eccentricities and contributions to Polish pop culture, including the Gang Albanii project, have left a lasting impact on the industry and endeared him to fans for months on end.

Top Brand Affinities

Report Date: 2025-09-24

Popek reliably reaches 18-24 & 25-34 audiences in POLAND, UNITED KINGDOM, UNITED STATES. The base is heavily male (82%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (220,889 avg views per post); Youtube layers on depth and replies. The audience sits near Ballantine's, Rossmann, Auchan, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Popek score 0.33% — Low bucket.

Brand: Ballantine'sBrand: RossmannBrand: Auchan

Followers:1,895,273

Engagements:6,306

Rate:0.3%

Posts:1,308

Avg Likes:5,928

Avg Comments:298

Avg Views:236,769

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,895,273 · Engagements 6,306 · Rate 0.3% Posts 1,308 · Views 236,769 · Avg Likes 5,928 · Avg Comments 298 · Avg Views 236,769	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 34% 35-44: 10% 13-17: 6%	Largest: 18-24 (46%); next: 25-34 (34%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	POLAND (88%) UNITED KINGDOM (3%) UNITED STATES (3%) ITALY (1%) GERMANY (1%)	Top regions: POLAND (88%), UNITED KINGDOM (3%), UNITED STATES (3%)
Platform Engagement	Instagram: 1,295 avg likes/post · Tiktok: 15,880 avg views/post · Youtube: 220,889 avg views/post	Best reach: Youtube 220,889 avg views; best engagement: Youtube 4,121 avg likes

Top Brand Affinities

Ballantine's

Score: 15.45

Rossmann

Score: 11.48

Auchan

Score: 11.39

Hugo Boss

Score: 7.20

Opel

Score: 7.11

Scania

Score: 7.00

Subaru

Score: 6.92

Seat

Score: 6.37

Alibaba

Score: 5.86

Jagermeister

Score: 5.69

Ryanair

Score: 5.27

Emporio Armani

Score: 5.26

Brand	Category	Score
Ballantine's		15.45
Rossmann		11.48
Auchan		11.39
Hugo Boss		7.20
Opel		7.11
Scania		7.00
Subaru		6.92
Seat		6.37
Alibaba		5.86
Jagermeister		5.69
Ryanair		5.27
Emporio Armani		5.26
Champion		5.19
G-shock		5.16
Monster Beverage		4.44
Jack Daniels		4.20
Tommy Hilfiger		4.06
Fila		3.89
Audi		3.73
The Witcher		3.57
Guess		3.51
BMW		3.39
Martini		3.32
Rover		3.31
Calvin Klein		3.23
Alfa Romeo		3.15
Counter-Strike		3.12
Tesco		3.07
Armani		2.99
Fiat		2.58
Skoda		2.57
Lacoste		2.41
Mercedes-Benz		2.27
New Balance		2.24
Citroen		2.20
Volkswagen		2.19
Adidas		2.17
Huawei		2.13
Nike		2.13
Puma		2.10
KFC		2.08
Versace		2.05
Pepsi		2.00
Under Armour		2.00
FIFA		2.00
Michael Kors		1.96
Coca-Cola		1.93
Bershka		1.93
Peugeot		1.92
Polo Ralph Lauren		1.85