Popcaan Brand Affinity ranks highest Palm Angels at 20.33% . Very Strong. Score DMDB 69.81% | Fanbase 66.32%

Popcaan — hip-hop & rap artist from JM.

Popcaan, the Jamaican dancehall singer, gained international recognition in the early 2010s with hits like "Only Man She Want" and "Party Shot." Emerging as a…

Popcaan

Superstar

Country: JM | Gender: male | Artist ID: 11e81bce-1895-ccca-b823-a0369fe50396

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Genres

hip-hop & rapjamaican hip hopreggaedancehallmodern reggaereggae fusionreggaeelectronictraphall

Influential: 69.81% Fanbase: 66.32% Trending: 71.56%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 20.33% • Very Strong

As of 2025-09-09

6,369,368

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.81% | Fanbase 66.32% | Trending 71.56% | CAREER STAGE: SUPERSTAR

Biography

Popcaan, the Jamaican dancehall singer, gained international recognition in the early 2010s with hits like "Only Man She Want" and "Party Shot." Emerging as a key figure in Vybz Kartel's circle, he later collaborated with Mixpak label and OVO Sound roster, showcasing his genre-blending style on various tracks. Popcaan's musical journey began in 2007 with Vybz Kartel, leading to his rise in the Jamaican music scene through singles like "It Nuh Work So" and "Gangsta City." His global breakthrough came in 2010 with the remix of Kartel's "Clarks," followed by solo hits like "Ravin" and "Only Man She Want." Popcaan's versatility and prolific output continued with albums like Where We Come From and Forever, solidifying his position in the reggae and dancehall scene.

Report Date: 2025-09-09

Popcaan speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, JAMAICA, KENYA. Composition is heavily male (62%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (356,884 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Palm Angels, boohoo, Hennessey, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Popcaan score 0.98% — Low bucket.

Brand: Palm AngelsBrand: boohooBrand: Hennessey

Followers:6,369,368

Engagements:62,199

Rate:1.0%

Posts:1,376

Avg Likes:60,853

Avg Comments:1,740

Avg Views:412,284

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,369,368 · Engagements 62,199 · Rate 1.0% Posts 1,376 · Views 412,284 · Avg Likes 60,853 · Avg Comments 1,740 · Avg Views 412,284	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 40% 13-17: 6% 35-44: 5%	Largest: 18-24 (48%); next: 25-34 (40%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (33%) JAMAICA (16%) KENYA (6%) UNITED KINGDOM (6%) CANADA (6%)	Top regions: UNITED STATES (33%), JAMAICA (16%), KENYA (6%)
Platform Engagement	Instagram: 40,699 avg likes/post · Tiktok: 55,400 avg views/post · Youtube: 356,884 avg views/post	Best reach: Youtube 356,884 avg views; best engagement: Instagram 40,699 avg likes

Top Brand Affinities

Palm Angels

Score: 20.33

boohoo

Score: 14.67

Hennessey

Score: 14.52

Hennessy

Score: 12.37

JACQUEMUS

Score: 10.01

Alexander Wang

Score: 9.78

Clarks

Score: 7.70

BALMAIN

Score: 6.57

Christian Louboutin

Score: 6.39

River Island

Score: 6.03

Pioneer

Score: 5.96

FashionNova

Score: 5.91

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Top Brand Affinities

Brand	Category	Score
Palm Angels		20.33
boohoo		14.67
Hennessey		14.52
Hennessy		12.37
JACQUEMUS		10.01
Alexander Wang		9.78
Clarks		7.70
BALMAIN		6.57
Christian Louboutin		6.39
River Island		6.03
Pioneer		5.96
FashionNova		5.91
Margaritaville		5.26
SoundCloud		5.03
Alexander McQueen		4.99
Champion		4.98
GIVENCHY		4.98
Dolce & Gabbana		4.79
Steve Madden		4.76
Coach		4.69
iHeartRadio Music Awards		4.37
CNN		4.25
Beats Electronics		3.97
Versace		3.53
New Balance		3.20
Cartier		3.12
Acura		3.11
TOM FORD		3.06
Fenty beauty		3.04
Fila		2.89
Topshop		2.89
Sprite		2.85
Comedy Central		2.83
ESPN		2.82
Pull&Bear		2.65
Polo Ralph Lauren		2.65
Spotify Music		2.61
Moschino		2.61
NBA		2.58
Bershka		2.51
FOREX		2.49
Kodak		2.49
Timberland		2.49
MTV		2.40
KENZO		2.40
Sneakerhead		2.26
Hermès		2.25
Calvin Klein		2.24
ASOS		2.16
The North Face		2.14