Pop Will Eat Itself
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
11,780
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:02:04 UTC
Genres
Biography
Pop Will Eat Itself keeps 35-44 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, CANADA. The composition is heavily male (76%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 146,185 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Mixcloud, MOOG, Sainsbury's supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,780 · Engagements 1,520 · Rate 12.9% Posts 230 · Views 146,185 · Avg Likes 1,398 · Avg Comments 140 · Avg Views 146,185 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 36% 25-34: 31% 45-64: 19% 18-24: 13% |
Largest: 35-44 (36%); next: 25-34 (31%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (31%) UNITED KINGDOM (29%) CANADA (12%) BRAZIL (6%) AUSTRALIA (4%) |
Top regions: UNITED STATES (31%), UNITED KINGDOM (29%), CANADA (12%) |
| Platform Engagement | Instagram: 169 avg likes/post · Youtube: 146,185 avg views/post | Best reach: Youtube 146,185 avg views; best engagement: Youtube 1,229 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Sainsbury's
Morrisons
Marks & Spencer
Tate Modern
Vauxhall
Ableton
Sega
DeLorean Motor Company
Fred Perry
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 34.11 | |
| MOOG | 25.65 | |
| Sainsbury's | 22.84 | |
| Morrisons | 21.11 | |
| Marks & Spencer | 12.84 | |
| Tate Modern | 12.23 | |
| Vauxhall | 12.12 | |
| Ableton | 12.01 | |
| Sega | 11.80 | |
| DeLorean Motor Company | 11.23 | |
| Fred Perry | 10.88 | |
| Sennheiser | 9.53 | |
| Vivienne Westwood | 9.40 | |
| Kickstarter | 9.09 | |
| Warner Bros | 8.33 | |
| Tesco | 8.09 | |
| Pro Tools | 8.04 | |
| Selfridges | 7.97 | |
| BBC | 7.70 | |
| Columbia Pictures | 7.69 | |
| Capcom | 7.55 | |
| Hasbro | 6.95 | |
| Pilsner Urquell | 6.53 | |
| Emporium | 6.40 | |
| ALDI | 6.24 | |
| Pioneer | 5.98 | |
| Lush | 5.92 | |
| Guinness | 5.81 | |
| Resident Evil | 5.66 | |
| Spotify Music | 5.23 | |
| Dr. Martens | 5.20 | |
| Fallout | 5.16 | |
| Star Wars | 5.11 | |
| Bandai Namco | 5.11 | |
| Comedy Central | 5.00 | |
| Lollapalooza | 4.83 | |
| eBay | 4.78 | |
| Lego | 4.69 | |
| Hot Wheels | 4.61 | |
| Nixon | 4.47 | |
| Jack Daniels | 4.39 | |
| Cadbury | 4.34 | |
| Campari | 4.10 | |
| MTV | 3.92 | |
| Bethesda Softworks | 3.80 | |
| Gundam | 3.75 | |
| Transformers | 3.50 | |
| Budweiser | 3.50 | |
| Beats Electronics | 3.28 | |
| SoundCloud | 2.94 |
Official Profiles
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LoginArtist: Pop Will Eat Itself
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 259,731
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
137,680 | 53.01% |
| [+] |
Spotify |
121,216 | 46.67% |
| [+] |
Pandora |
835 | 0.32% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
