Poolside

Poolside — pop artist from US.

Poolside, formed in 2011 by Filip Nikolic and Jeffrey Paradise in Los Angeles, gained popularity with their subaquatic indie dance music created in a pool…

Influence: 59.23% Fanbase: 44.52% Trending: 66.59% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 47.74% • Very Strong

As of 2025-09-09

168,968

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:38:35 UTC

Genres

poppopindietronicanu discor&b, funk & soulindie soulalternativenew raveelectronicelectronicalternative dance

Biography

Poolside, formed in 2011 by Filip Nikolic and Jeffrey Paradise in Los Angeles, gained popularity with their subaquatic indie dance music created in a pool house studio. Their debut album, Pacific Standard Time, released in 2012, showcased their "daytime disco" sound. Following a brief hiatus, they returned with their second album, Heat, in 2017, incorporating more uptempo dance songs and a variety of instruments into their signature sunny disco style.

The duo stayed active post-debut, remixing for artists like Matthew Dear and Fool's Gold, touring with a live band, and performing DJ sets globally. With a focus on growth and evolution, Poolside's second album expanded their sound while maintaining their laid-back disco vibe, culminating in the surprise release of Heat on their own Day & Night label.

Top Brand Affinities

Report Date: 2025-09-09

Poolside maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, MEXICO, BRAZIL. The audience leans heavily male (64%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 873 avg views per post; Instagram functions as the community touchpoint. Affinity with MOOG, Mixcloud, Ableton makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Poolside score 1.43% — Moderate bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:168,968

Engagements:2,423

Rate:1.4%

Posts:1,176

Avg Likes:2,417

Avg Comments:86

Avg Views:1,735

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 168,968 · Engagements 2,423 · Rate 1.4% Posts 1,176 · Views 1,735 · Avg Likes 2,417 · Avg Comments 86 · Avg Views 1,735	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 36% 35-44: 13% 45-64: 5%	Largest: 25-34 (43%); next: 18-24 (36%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (23%) MEXICO (9%) BRAZIL (5%) FRANCE (5%) ARGENTINA (4%)	Top regions: UNITED STATES (23%), MEXICO (9%), BRAZIL (5%)
Platform Engagement	Instagram: 2,364 avg likes/post · Tiktok: 873 avg views/post · Youtube: 862 avg views/post	Best reach: Tiktok 873 avg views; best engagement: Instagram 2,364 avg likes

Top Brand Affinities

MOOG

Score: 47.74

Mixcloud

Score: 41.80

Ableton

Score: 27.08

Live Nation

Score: 24.96

Akai

Score: 17.86

Pioneer

Score: 17.11

Coachella

Score: 17.03

Pro Tools

Score: 9.51

Amazon Music

Score: 9.42

SoundCloud

Score: 8.33

Delta

Score: 8.15

Lollapalooza

Score: 7.37

Brand	Category	Score
MOOG		47.74
Mixcloud		41.80
Ableton		27.08
Live Nation		24.96
Akai		17.86
Pioneer		17.11
Coachella		17.03
Pro Tools		9.51
Amazon Music		9.42
SoundCloud		8.33
Delta		8.15
Lollapalooza		7.37
Coors		7.30
Bonneville		7.29
DeLorean Motor Company		6.46
Spotify Music		6.01
Anthropologie		5.85
American Airlines		5.51
Jameson		5.12
Free People		5.09
Beats Electronics		4.92
Paramount Pictures		4.83
Pacific Northwest Wonderland		4.80
Margaritaville		4.59
Bacardi		4.52
Campari		4.30
Kickstarter		4.00
Verizon		3.87
NORDSTROM		3.79
Leica		3.77
Airbnb		3.77
Summit Entertainment		3.73
Columbia Pictures		3.62
Oculus		3.53
MTV		3.45
Urban Outfitters		3.40
Comedy Central		3.38
Fujifilm		3.38
Kodak		3.35
Billabong		3.34
Polaroid		3.32
Showtime		3.27
Gatorade		3.16
Uber		3.11
Pantone Inc		3.11
Carhartt		2.99
Martini		2.96
Pepsi		2.94
Warner Bros		2.89
Lululemon Athletica		2.88