Pongo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
254,886
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:48:17 UTC
Genres
Biography
Pongo has momentum with 25-34 & 18-24 audiences—particularly in FRANCE, BRAZIL, PORTUGAL. A heavily male (56%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 30,756 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Pernambucanas, Mixcloud, Riachuelo signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 254,886 · Engagements 1,653 · Rate 0.6% Posts 426 · Views 38,630 · Avg Likes 1,593 · Avg Comments 65 · Avg Views 38,630 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 39% 35-44: 11% 13-17: 4% |
Largest: 25-34 (44%); next: 18-24 (39%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
FRANCE (20%) BRAZIL (17%) PORTUGAL (12%) UNITED STATES (8%) SPAIN (4%) |
Top regions: FRANCE (20%), BRAZIL (17%), PORTUGAL (12%) |
| Platform Engagement | Instagram: 585 avg likes/post · Tiktok: 7,874 avg views/post · Youtube: 30,756 avg views/post | Best reach: Youtube 30,756 avg views; best engagement: Instagram 585 avg likes |
Top Brand Affinities
Pernambucanas
Mixcloud
Riachuelo
Itaipava
Boticario
Amstel
Banco Bradesco
JACQUEMUS
Ableton
Pioneer
SoundCloud
Vodafone
| Brand | Category | Score |
|---|---|---|
| Pernambucanas | 56.67 | |
| Mixcloud | 14.43 | |
| Riachuelo | 12.50 | |
| Itaipava | 9.82 | |
| Boticario | 8.23 | |
| Amstel | 6.49 | |
| Banco Bradesco | 6.48 | |
| JACQUEMUS | 6.27 | |
| Ableton | 6.00 | |
| Pioneer | 5.82 | |
| SoundCloud | 5.24 | |
| Vodafone | 4.69 | |
| Spotify Music | 4.47 | |
| ASOS | 3.73 | |
| Fenty beauty | 3.67 | |
| Garnier | 3.66 | |
| Pantone Inc | 3.48 | |
| Lollapalooza | 3.47 | |
| Moda Praia | 3.47 | |
| Vogue | 3.30 | |
| Dr. Martens | 2.94 | |
| Beats Electronics | 2.92 | |
| Christian Louboutin | 2.85 | |
| Kodak | 2.82 | |
| Hennessy | 2.78 | |
| Bershka | 2.50 | |
| Lacoste | 2.43 | |
| Primark | 2.34 | |
| Carhartt | 2.30 | |
| Tinder | 2.29 | |
| Carrefour | 2.29 | |
| Cartier | 2.28 | |
| Dolce & Gabbana | 2.25 | |
| FashionNova | 2.15 | |
| Timberland | 2.10 | |
| shein | 2.09 | |
| Budweiser | 2.01 | |
| Versace | 1.96 | |
| Yves Saint Laurent | 1.96 | |
| BBC | 1.86 | |
| SheInside | 1.85 | |
| Balenciaga | 1.85 | |
| Heineken | 1.82 | |
| Airbnb | 1.82 | |
| Sephora | 1.81 | |
| Showtime | 1.78 | |
| Hermès | 1.76 | |
| Puma | 1.65 | |
| Fujifilm | 1.65 | |
| Zara | 1.65 |
Official Profiles
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LoginArtist: Pongo
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
