Polycat Brand Affinity ranks highest Siam Center at 95.31% . Very Strong. Score DMDB 51.32% | Fanbase 37.85%

Polycat — pop artist from TH.

Polycat is a synth-pop band from Chiang Mai, Thailand, signed to SMALLROOM. Their music, including the song "พบกันใหม่," has garnered attention for their…

Polycat

Established

Country: TH | Gender: female | Artist ID: c20207c7-2206-46bf-b94e-b7bacf5a42e6

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Genres

popthai indie popt-poprockthai indie rockelectronicgreek houseasianthai pop

Influential: 51.32% Fanbase: 37.85% Trending: 58.05%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Siam Center • 95.31% • Very Strong

As of 2025-09-09

290,523

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 51.32% | Fanbase 37.85% | Trending 58.05% | CAREER STAGE: MID_LEVEL

Biography

Polycat is a synth-pop band from Chiang Mai, Thailand, signed to SMALLROOM. Their music, including the song "พบกันใหม่," has garnered attention for their distinctive vocal style and 1980s-inspired synth-pop sound.

Report Date: 2025-09-09

Polycat stands out with 18-24 & 25-34 audiences across THAILAND, UNITED STATES, UNITED KINGDOM. The profile is male-leaning (51%), and content lands hardest on Youtube, where posts average 605 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Siam Center, Kiehls, Anantara, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Polycat a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Polycat score 1.77% — Moderate bucket.

Brand: Siam CenterBrand: KiehlsBrand: Anantara

Followers:290,523

Engagements:5,133

Rate:1.8%

Posts:835

Avg Likes:5,132

Avg Comments:3

Avg Views:605

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 290,523 · Engagements 5,133 · Rate 1.8% Posts 835 · Views 605 · Avg Likes 5,132 · Avg Comments 3 · Avg Views 605	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 29% 13-17: 9% 35-44: 2%	Largest: 18-24 (60%); next: 25-34 (29%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	THAILAND (94%) UNITED STATES (2%) UNITED KINGDOM (1%) LAOS (1%) JAPAN (0%)	Top regions: THAILAND (94%), UNITED STATES (2%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 5,108 avg likes/post · Youtube: 605 avg views/post	Best reach: Youtube 605 avg views; best engagement: Instagram 5,108 avg likes

Top Brand Affinities

Siam Center

Score: 95.31

Kiehls

Score: 27.05

Anantara

Score: 11.54

Emporium

Score: 9.97

Mulberry

Score: 8.09

Tesco

Score: 7.58

Leica

Score: 7.04

Fujifilm

Score: 5.48

Kodak

Score: 4.61

Pfizer

Score: 3.87

UNIQLO

Score: 3.66

Petronas

Score: 2.50

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Top Brand Affinities

Brand	Category	Score
Siam Center		95.31
Kiehls		27.05
Anantara		11.54
Emporium		9.97
Mulberry		8.09
Tesco		7.58
Leica		7.04
Fujifilm		5.48
Kodak		4.61
Pfizer		3.87
UNIQLO		3.66
Petronas		2.50
New Balance		1.93
Huawei		1.59
H&M		1.57
Balenciaga		1.56
Bellagio		1.52
Starbucks		1.33
Nikon		1.32
Polaroid		1.30
Pepsi		1.18
Walt Disney		1.17
Levi's		1.16
Snapseed		1.09
Converse		1.07
Puma		1.07
Pokemon Go		1.02
Spotify Music		1.02
Amazon		1.00
Universal		0.93
Vans		0.92
Sony		0.88
Adidas		0.87
Supreme		0.84
Suzuki		0.79
Toyota		0.79
Netflix		0.73
Christian Dior		0.68
Nike		0.66
Honda		0.65
GoPro		0.65
Samsung Group		0.63
Chanel		0.59
Louis Vuitton		0.58
Prada		0.57
Yamaha		0.57
Apple		0.56
Zara		0.56
Marvel Entertainment		0.54
Nintendo		0.53