Poets of the Fall

Poets of the Fall — rock artist from FI.

Finnish rock band Poets of the Fall, consisting of singer Marko, guitarist Olli, and keyboardist Captain, began their musical journey in 2003 from humble…

Influence: 59.92% Fanbase: 43.70% Trending: 68.02% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Max Payne • 240.18% • Very Strong

As of 2025-09-09

559,331

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:11:20 UTC

Genres

rockrockfinnish alternative rockalternative rockmetalalternative metal

Biography

Finnish rock band Poets of the Fall, consisting of singer Marko, guitarist Olli, and keyboardist Captain, began their musical journey in 2003 from humble beginnings. Marko's dedication to music led him to sell his possessions and move into his parents' basement with Olli and Captain, where they set up a makeshift studio in Captain's living room. The band's unique blend of pop, rock, metal, and industrial sounds caught the attention of guitarist Jaska, bassist Jani, and drummer Jari, leading to the release of their first single, "Late Goodbye," for the game Max Payne 2.

Poets of the Fall quickly gained international recognition with their debut album "Signs of Life" (2005) and subsequent releases "Carnival of Rust" (2006), "Revolution Roulette" (2008), and "Twilight Theatre" (2010) all reaching #1 on the charts in Finland. The band continued their success with four more studio albums, a compilation album, and a live DVD, solidifying their place in Finnish music history while captivating audiences with their dynamic sound and passionate performances.

Top Brand Affinities

Report Date: 2025-09-09

Poets of the Fall is a clear fit for 18-24 & 25-34 audiences with strength across INDIA, UNITED STATES, RUSSIA. The audience is heavily male (70%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (353,468 avg views per post); Youtube builds the community layer. Affinity data highlights Max Payne, CD Projekt RED, Witcher, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Poets of the Fall score 2.31% — Strong bucket.

Brand: Max PayneBrand: CD Projekt REDBrand: Witcher

Followers:559,331

Engagements:12,928

Rate:2.3%

Posts:1,790

Avg Likes:12,364

Avg Comments:623

Avg Views:361,584

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 559,331 · Engagements 12,928 · Rate 2.3% Posts 1,790 · Views 361,584 · Avg Likes 12,364 · Avg Comments 623 · Avg Views 361,584	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 40% 35-44: 7% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (40%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	INDIA (19%) UNITED STATES (16%) RUSSIA (8%) BANGLADESH (8%) UNITED KINGDOM (4%)	Top regions: INDIA (19%), UNITED STATES (16%), RUSSIA (8%)
Platform Engagement	Instagram: 2,127 avg likes/post · Tiktok: 8,116 avg views/post · Youtube: 353,468 avg views/post	Best reach: Youtube 353,468 avg views; best engagement: Youtube 9,820 avg likes

Top Brand Affinities

Max Payne

Score: 240.18

CD Projekt RED

Score: 54.64

Witcher

Score: 45.78

FromSoftware

Score: 37.68

BioShock

Score: 34.74

Stockmann

Score: 32.70

Mass Effect

Score: 29.08

Dragon Age

Score: 28.68

Horizon Zero Dawn

Score: 26.60

Square Enix

Score: 26.55

Bloodborne

Score: 24.89

Persona 5

Score: 20.09

Brand	Category	Score
Max Payne		240.18
CD Projekt RED		54.64
Witcher		45.78
FromSoftware		37.68
BioShock		34.74
Stockmann		32.70
Mass Effect		29.08
Dragon Age		28.68
Horizon Zero Dawn		26.60
Square Enix		26.55
Bloodborne		24.89
Persona 5		20.09
God of War		18.94
Far Cry		18.80
Nier: Automata		18.56
Konami		17.75
Borderlands		17.37
Metal Gear Solid		13.88
Bungie		12.59
The Witcher		12.21
Resident Evil		9.21
The Last of Us		9.14
Outlast		8.82
Tomb Raider		8.57
Life Is Strange		8.57
Sega		8.50
Fallout		7.90
World of Warcraft		7.45
Final Fantasy		7.37
Diablo		6.57
DeviantArt		6.52
Bacardi		6.46
DeLorean Motor Company		6.25
Rockstar Games		6.16
Kickstarter		5.97
Bandai Namco		5.97
Capcom		5.70
Bethesda Softworks		5.38
SpeedPaint		5.32
Columbia Pictures		5.05
Nvidia		4.85
RAZER		4.52
ASUS		4.42
Mortal Kombat		4.40
HBO		4.24
BBC		4.11
Ubisoft		3.76
AMC		3.71
Nokia		3.37
Cartoon Network		3.36