Poco Lee
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
6,426,717
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:28:53 UTC
Genres
Biography
Poco Lee cuts through with 18-24 & 25-34 audiences and consistency across NIGERIA, UNITED STATES, FRANCE. A heavily male (81%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 163,820 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Airtel, A.P.C., Palm Angels, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,426,717 · Engagements 37,104 · Rate 0.6% Posts 5,420 · Views 171,570 · Avg Likes 36,963 · Avg Comments 480 · Avg Views 171,570 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 41% 35-44: 5% 13-17: 4% |
Largest: 18-24 (49%); next: 25-34 (41%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
NIGERIA (36%) UNITED STATES (12%) FRANCE (8%) GHANA (8%) ITALY (5%) |
Top regions: NIGERIA (36%), UNITED STATES (12%), FRANCE (8%) |
| Platform Engagement | Instagram: 33,083 avg likes/post · Tiktok: 7,750 avg views/post · Youtube: 163,820 avg views/post | Best reach: Youtube 163,820 avg views; best engagement: Instagram 33,083 avg likes |
Top Brand Affinities
Airtel
A.P.C.
Palm Angels
CNN
Hennessy
FOREX
Pioneer
T.G.I. Friday's
Hublot
FashionNova
Versace
MTV
| Brand | Category | Score |
|---|---|---|
| Airtel | 21.87 | |
| A.P.C. | 14.61 | |
| Palm Angels | 12.93 | |
| CNN | 10.44 | |
| Hennessy | 7.70 | |
| FOREX | 7.55 | |
| Pioneer | 7.31 | |
| T.G.I. Friday's | 6.47 | |
| Hublot | 4.92 | |
| FashionNova | 4.83 | |
| Versace | 4.56 | |
| MTV | 4.53 | |
| Monster Beverage | 4.22 | |
| BALMAIN | 4.15 | |
| ASOS | 3.94 | |
| Timberland | 3.76 | |
| Comedy Central | 3.76 | |
| Pepsi | 3.67 | |
| Balenciaga | 3.57 | |
| BBC | 2.83 | |
| SoundCloud | 2.69 | |
| Christian Louboutin | 2.57 | |
| Fendi | 2.56 | |
| GIVENCHY | 2.51 | |
| Gucci | 2.47 | |
| musical.ly | 2.45 | |
| Nokia | 2.38 | |
| Fenty beauty | 2.35 | |
| Rolex | 2.27 | |
| Louis Vuitton | 2.13 | |
| Kodak | 2.10 | |
| Paypal | 2.08 | |
| Beats Electronics | 2.07 | |
| Paramount Pictures | 2.01 | |
| Primark | 1.97 | |
| New Balance | 1.84 | |
| Los Angeles Lakers | 1.80 | |
| Michael Kors | 1.58 | |
| Vogue | 1.53 | |
| Spotify Music | 1.45 | |
| Lexus | 1.35 | |
| Lamborghini | 1.34 | |
| Christian Dior | 1.33 | |
| Calvin Klein | 1.32 | |
| Cartier | 1.32 | |
| Burberry | 1.32 | |
| shein | 1.30 | |
| Polo Ralph Lauren | 1.30 | |
| Guinness | 1.27 | |
| Coca-Cola | 1.23 |
Official Profiles
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LoginArtist: Poco Lee
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
