POCAH

POCAH — r&b, funk & soul artist from BR.

Pocah é uma renomada artista do funk brasileiro contemporâneo, com mais de 10 anos de carreira e diversos sucessos, incluindo "Não Sou Obrigada" e "Passando O…

Influence: 61.89% Fanbase: 50.00% Trending: 67.83% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 57.86% • Very Strong

As of 2025-09-08

24,024,998

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:58 UTC

Genres

r&b, funk & soulfunk cariocalatinpagode baiano

Biography

Pocah é uma renomada artista do funk brasileiro contemporâneo, com mais de 10 anos de carreira e diversos sucessos, incluindo "Não Sou Obrigada" e "Passando O Rodo". Nascida em Queimados e criada em Duque de Caxias, ela conquistou reconhecimento nacional com hits como "Nois Tira Onda" e "Quer Mais", além de realizar turnês internacionais nos Estados Unidos e Europa. Em 2021, participou do Big Brother Brasil, alcançando o TOP 5, e em 2022 lançou músicas de destaque como "Não Sai Da Minha Mente" e "Chama Minha Gang", preparando-se para seu aguardado álbum de estreia.

Top Brand Affinities

Report Date: 2025-09-08

POCAH commands interest from 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, UNITED KINGDOM. With a heavily female (74%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (50,600 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Lojas Renner, ChilliBeans, Itaipava points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist POCAH score 0.19% — Low bucket.

Brand: Lojas RennerBrand: ChilliBeansBrand: Itaipava

Followers:24,024,998

Engagements:46,388

Rate:0.2%

Posts:1,992

Avg Likes:46,240

Avg Comments:404

Avg Views:52,536

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,024,998 · Engagements 46,388 · Rate 0.2% Posts 1,992 · Views 52,536 · Avg Likes 46,240 · Avg Comments 404 · Avg Views 52,536	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 9% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	BRAZIL (93%) PORTUGAL (1%) UNITED KINGDOM (1%) URUGUAY (1%) UNITED STATES (0%)	Top regions: BRAZIL (93%), PORTUGAL (1%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 43,265 avg likes/post · Tiktok: 50,600 avg views/post · Youtube: 1,936 avg views/post	Best reach: Tiktok 50,600 avg views; best engagement: Instagram 43,265 avg likes

Top Brand Affinities

Lojas Renner

Score: 57.86

ChilliBeans

Score: 47.67

Itaipava

Score: 11.72

Xerox

Score: 11.29

Moda Praia

Score: 11.23

Sarar

Score: 10.60

Boticario

Score: 10.17

Barbie

Score: 9.69

Riachuelo

Score: 8.26

Amstel

Score: 6.12

Movistar

Score: 5.38

Mary Kay

Score: 3.50

Brand	Category	Score
Lojas Renner		57.86
ChilliBeans		47.67
Itaipava		11.72
Xerox		11.29
Moda Praia		11.23
Sarar		10.60
Boticario		10.17
Barbie		9.69
Riachuelo		8.26
Amstel		6.12
Movistar		5.38
Mary Kay		3.50
Lacoste		3.41
Oakley		3.15
MTV		3.00
Vogue		2.75
Tomorrowland		2.71
Avon		2.71
Heineken		2.33
Lollapalooza		2.28
shein		2.18
Mitsubishi		2.02
Budweiser		1.87
SheInside		1.82
Fenty beauty		1.73
Pandora		1.58
Coachella		1.53
Nutella		1.28
Pixar		1.14
L'Oréal Paris		1.11
Rolex		1.05
Calvin Klein		1.02
Puma		1.00
Coca-Cola		0.99
Balenciaga		0.93
Tommy Hilfiger		0.90
Ray-Ban		0.89
Beats Electronics		0.88
Polaroid		0.86
Levi's		0.81
Chanel		0.76
Louis Vuitton		0.76
Honda		0.74
DC Entertainment		0.74
Christian Dior		0.73
MAC Cosmetics		0.68
Mercedes-Benz		0.64
Prada		0.64
Chevrolet		0.63
Vans		0.61