
PNL
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
9,213,034
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Formed in 2014, PNL garnered attention through epic music videos released on YouTube, directed by a friend known as Mess. Their refusal to grant interviews and focus on studio work led to a devoted fan base and commercial success. Despite early controversies over their use of uncredited instrumentals, PNL's impact on the French music scene was undeniable, with hits like "Le Monde ou Rien" and "Naha" solidifying their status as a leading force in alternative hip-hop. Their third album, Deux frères, continued their chart-topping streak and further solidified their place in the music industry.
PNL resonates most with 18-24 & 25-34 audiences and shows durable presence in FRANCE, ALGERIA, MOROCCO. With a heavily male (73%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (95,437,375 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Warner Music, Accor Hotels, Sandro makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 9,213,034 · Engagements 1,211,563 · Rate 13.2% Posts 261 · Views 95,593,925 · Avg Likes 1,159,567 · Avg Comments 47,992 · Avg Views 95,593,925 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 58% 25-34: 28% 13-17: 8% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (28%) |
Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
Top Countries |
FRANCE (55%) ALGERIA (12%) MOROCCO (7%) MAURITANIA (5%) BELGIUM (5%) |
Top regions: FRANCE (55%), ALGERIA (12%), MOROCCO (7%) |
Platform Engagement | Instagram: 335,019 avg likes/post · Tiktok: 156,550 avg views/post · Youtube: 95,437,375 avg views/post | Best reach: Youtube 95,437,375 avg views; best engagement: Youtube 812,048 avg likes |
Top Brand Affinities
Warner Music
Accor Hotels
Sandro
JACQUEMUS
Ellesse
Fred Perry
Grey Goose
Lacoste
Stone Island
Dsquared
Ricard
Emporio Armani
Brand | Category | Score |
---|---|---|
Warner Music | 22.96 | |
Accor Hotels | 19.71 | |
Sandro | 17.81 | |
JACQUEMUS | 14.63 | |
Ellesse | 12.57 | |
Fred Perry | 10.06 | |
Grey Goose | 9.36 | |
Lacoste | 9.23 | |
Stone Island | 8.36 | |
Dsquared | 8.34 | |
Ricard | 7.90 | |
Emporio Armani | 7.02 | |
Urban Outfitters | 5.94 | |
Ferragamo | 5.84 | |
Décathlon | 5.26 | |
Moncler | 5.23 | |
Christian Louboutin | 5.16 | |
Longchamp | 5.02 | |
Pull&Bear | 4.61 | |
KENZO | 4.61 | |
Stüssy | 4.57 | |
Loewe | 4.50 | |
Patek Philippe | 4.45 | |
Garnier | 4.21 | |
Elle Magazine | 4.09 | |
Clinique | 4.03 | |
Dolce & Gabbana | 3.75 | |
Hublot | 3.65 | |
BALMAIN | 3.24 | |
TOM FORD | 3.19 | |
Bershka | 3.15 | |
ASICS | 3.14 | |
Kodak | 3.13 | |
Rover | 3.10 | |
Leica | 3.10 | |
Balenciaga | 3.09 | |
Warner Bros | 3.02 | |
Carrefour | 2.92 | |
Versace | 2.82 | |
Carhartt | 2.81 | |
Supreme | 2.79 | |
Fenty beauty | 2.78 | |
Montblanc | 2.68 | |
Under Armour | 2.61 | |
Gucci | 2.58 | |
Stradivarius | 2.56 | |
Timberland | 2.45 | |
Yves Saint Laurent | 2.45 | |
Louis Vuitton | 2.38 | |
The North Face | 2.37 |
Official Profiles
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LoginArtist: PNL
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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Streaming Audience Growth
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Streams & Royalties
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