PnB Rock Brand Affinity ranks highest Spinrilla at 31.97% . Very Strong. Score DMDB 70.59% | Fanbase 65.11%

PnB Rock — r&b, funk & soul artist from US.

Rakim Hasheem Allen, known professionally as PnB Rock, was a Philadelphia-based singer, rapper, and songwriter. He gained recognition in 2015 with the single…

PnB Rock

Superstar

Country: US | Gender: male | Artist ID: 11e81bcd-7feb-fb3e-a724-a0369fe50396

Find Artist

Genres

r&b, funk & soulr&bhip-hop & raphip hoppop rapraptrapmelodic raphip-hop/rapvapor trap

Influential: 70.59% Fanbase: 65.11% Trending: 73.34%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 31.97% • Very Strong

As of 2025-09-09

5,006,835

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.59% | Fanbase 65.11% | Trending 73.34% | CAREER STAGE: SUPERSTAR

Biography

Rakim Hasheem Allen, known professionally as PnB Rock, was a Philadelphia-based singer, rapper, and songwriter. He gained recognition in 2015 with the single "Jealous" featuring Fetty Wap and released albums such as Catch These Vibes in 2017 and TrapStar Turnt PopStar in 2019, which debuted at number four on the Billboard 200. PnB Rock passed away in September 2022.

PnB Rock, named after streets in Philadelphia, began his music career in 2014 with the mixtape RnB. He signed with Atlantic Records and released projects like GTTM: Goin Thru the Motions in 2017. Throughout his career, he collaborated with artists like Wiz Khalifa, Ty Dolla $ign, and XXXTentacion. PnB Rock's final independent single, "Luv Me Again," was released in September 2022, shortly before his untimely death at the age of 30 during a robbery in Los Angeles.

Report Date: 2025-09-09

PnB Rock keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, INDIA. The composition is heavily male (57%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 417,524 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Spinrilla, Palm Angels, True Religion supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PnB Rock score 1.54% — Moderate bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: True Religion

Followers:5,006,835

Engagements:77,212

Rate:1.5%

Posts:246

Avg Likes:76,727

Avg Comments:1,061

Avg Views:417,524

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,006,835 · Engagements 77,212 · Rate 1.5% Posts 246 · Views 417,524 · Avg Likes 76,727 · Avg Comments 1,061 · Avg Views 417,524	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 11% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (59%) BRAZIL (4%) INDIA (4%) CANADA (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (59%), BRAZIL (4%), INDIA (4%)
Platform Engagement	Instagram: 67,277 avg likes/post · Youtube: 417,524 avg views/post	Best reach: Youtube 417,524 avg views; best engagement: Instagram 67,277 avg likes

Top Brand Affinities

Spinrilla

Score: 31.97

Palm Angels

Score: 19.79

True Religion

Score: 13.75

Pro Tools

Score: 11.75

SoundCloud

Score: 9.67

Amazon Music

Score: 9.54

Foot Locker

Score: 9.22

New Era

Score: 8.04

Alexander McQueen

Score: 7.92

Kodak

Score: 7.41

Champion

Score: 7.40

FashionNova

Score: 7.29

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Spinrilla		31.97
Palm Angels		19.79
True Religion		13.75
Pro Tools		11.75
SoundCloud		9.67
Amazon Music		9.54
Foot Locker		9.22
New Era		8.04
Alexander McQueen		7.92
Kodak		7.41
Champion		7.40
FashionNova		7.29
Steve Madden		7.09
iHeartRadio Music Awards		6.41
UGG		6.09
Moncler		6.09
Hennessy		5.79
BALMAIN		5.22
Supreme		5.17
American Eagle		5.13
boohoo		5.10
Beats Electronics		5.08
Fenty beauty		4.81
ESPN		4.71
Dolce & Gabbana		4.37
Coach		4.31
Stüssy		4.26
Sneakerhead		4.21
Barber Shop Connect		4.05
NBA		3.90
Los Angeles Lakers		3.74
Spotify Music		3.48
Timberland		3.48
shein		3.47
ASOS		3.31
NFL		3.28
Marc Jacobs		3.19
Urban Outfitters		3.11
Versace		3.09
Gucci		3.06
Christian Louboutin		3.04
MTV		2.99
Balenciaga		2.92
SheInside		2.79
NBC		2.77
Target		2.69
Louis Vuitton		2.65
Fendi		2.56
Burberry		2.53
Polo Ralph Lauren		2.44