PLVTINUM

PLVTINUM — pop artist from US.

PLVTINUM, a unique blend of suburban misfit and outspoken twenty-something, defies the squeaky clean pop star image with his EDM-infused sound and Pop Punk…

Influence: 58.96% Fanbase: 38.23% Trending: 69.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 18.27% • Very Strong

As of 2025-09-08

244,814

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:54:47 UTC

Genres

poppoppost-teen popsocial media popmainstream popalternativealt zelectronicelectropop

Biography

PLVTINUM, a unique blend of suburban misfit and outspoken twenty-something, defies the squeaky clean pop star image with his EDM-infused sound and Pop Punk attitude. Through introspective lyrics exploring toxic relationships and party culture's darker aspects, he has resonated with a global post-teen audience. Supported by industry heavyweights like BTS, The Chainsmokers, Bebe Rexha, and blackbear, PLVTINUM has amassed over 350 million Spotify streams and 1 billion streams across all platforms, solidifying his position as a leading voice in the alt-pop scene at just 25 years old.

Top Brand Affinities

Report Date: 2025-09-08

PLVTINUM engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, THAILAND. The fan base skews heavily female (77%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (24,768 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Arctic Fox hair Color, Amazon Music, ULTA Beauty, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PLVTINUM score 3.51% — Very Strong bucket.

Brand: Arctic Fox hair ColorBrand: Amazon MusicBrand: ULTA Beauty

Followers:244,814

Engagements:8,603

Rate:3.5%

Posts:120

Avg Likes:8,571

Avg Comments:127

Avg Views:24,768

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 244,814 · Engagements 8,603 · Rate 3.5% Posts 120 · Views 24,768 · Avg Likes 8,571 · Avg Comments 127 · Avg Views 24,768	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 17% 13-17: 14% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (17%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	UNITED STATES (32%) BRAZIL (11%) THAILAND (4%) UNITED KINGDOM (3%) CANADA (3%)	Top regions: UNITED STATES (32%), BRAZIL (11%), THAILAND (4%)
Platform Engagement	Instagram: 7,296 avg likes/post · Youtube: 24,768 avg views/post	Best reach: Youtube 24,768 avg views; best engagement: Instagram 7,296 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 18.27

Amazon Music

Score: 12.15

ULTA Beauty

Score: 6.65

Hot Topic

Score: 5.27

Urban Outfitters

Score: 4.97

American Eagle

Score: 4.50

Lollapalooza

Score: 4.35

Clinique

Score: 4.17

Taco Bell

Score: 4.16

League of Legends

Score: 4.03

iHeartRadio Music Awards

Score: 4.02

Chrysler

Score: 3.54

Brand	Category	Score
Arctic Fox hair Color		18.27
Amazon Music		12.15
ULTA Beauty		6.65
Hot Topic		5.27
Urban Outfitters		4.97
American Eagle		4.50
Lollapalooza		4.35
Clinique		4.17
Taco Bell		4.16
League of Legends		4.03
iHeartRadio Music Awards		4.02
Chrysler		3.54
Dr. Martens		3.49
Cartoon Network		3.40
Prismacolor		3.30
CBS Television Studios		3.15
Victoria's Secret		2.94
Kylie Cosmetics		2.91
Pull&Bear		2.86
Benefit Cosmetics		2.65
NYX Cosmetics		2.62
SoundCloud		2.62
Monster Beverage		2.53
CBS		2.50
Walmart		2.42
Tinder		2.32
Showtime		2.22
Tarte Cosmetics		2.21
Fenty beauty		2.11
Calvin Klein		2.05
Sephora		2.01
Coachella		2.01
Too Faced Cosmetics		1.97
ASOS		1.93
Urban Decay Cosmetics		1.92
Forever 21		1.90
Sprite		1.84
shein		1.82
FashionNova		1.81
Hollister Co		1.76
BBC		1.74
Pepsi		1.58
Maybelline		1.55
Bentley		1.51
Target		1.44
SheInside		1.43
musical.ly		1.42
Warner Bros		1.42
Bellagio		1.37
Balenciaga		1.35