Plies Brand Affinity ranks highest Spinrilla at 26.94% . Very Strong. Score DMDB 70.53% | Fanbase 59.06%

Plies — r&b, funk & soul artist from US.

Plies, a rapper hailing from Ft. Myers, Florida, signed with Slip-N-Slide in 2004 and released his debut album, The Real Testament, in August 2007. Following…

Plies

Superstar

Country: US | Gender: male | Artist ID: 11e81bc0-75aa-7c02-ab75-a0369fe50396

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Genres

r&b, funk & soulurban contemporarypop r&bhip-hop & raphip hoppop raprapsouthern hip hoptrapmiami hip hopdirty south rapgangster raphip-hop/rapcontemporary hip hop

Influential: 70.53% Fanbase: 59.06% Trending: 76.26%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 26.94% • Very Strong

As of 2025-09-09

12,228,478

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.53% | Fanbase 59.06% | Trending 76.26% | CAREER STAGE: SUPERSTAR

Biography

Plies, a rapper hailing from Ft. Myers, Florida, signed with Slip-N-Slide in 2004 and released his debut album, The Real Testament, in August 2007. Following this, he released two more albums in 2008 and continued to drop mixtapes over the years. Plies achieved success with singles like "Shawty," "Medicine" featuring Keri Hilson, and "Ran Off on da Plug Twice," as well as collaborations with artists such as Trina and Young Dolph. Despite announcing his fifth album, Purple Heart, in 2011, it remained unreleased as of 2017. Plies maintained his presence in the music scene with mixtape releases like Ain't No Mixtape BIH and Ain't No Mixtape BIH 2 in 2015, followed by Ain't No Mixtape BIH 3 in 2017.

In March 2010, Plies' album Goon Affiliated, released by Atlantic, reached number one on Billboard's rap chart and peaked at number five on the Top 200 chart. He continued to tease the release of his anticipated fifth album while consistently delivering mixtapes like You Need People Like Me, Pts. 1-2, I Fuck with the DJ, Aristotle, and Da Last Real Nigga Left, Pts. 1-2. Plies' career was marked by a mix of solo projects, collaborations, and singles that resonated with his audience, showcasing his enduring presence in the rap scene.

Report Date: 2025-09-09

Plies resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is male-leaning (53%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 450,224 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Spinrilla, True Religion, WNBA maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Plies score 0.35% — Low bucket.

Brand: SpinrillaBrand: True ReligionBrand: WNBA

Followers:12,228,478

Engagements:42,383

Rate:0.3%

Posts:499

Avg Likes:41,291

Avg Comments:2,152

Avg Views:450,224

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,228,478 · Engagements 42,383 · Rate 0.3% Posts 499 · Views 450,224 · Avg Likes 41,291 · Avg Comments 2,152 · Avg Views 450,224	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 41% 35-44: 11% 13-17: 4%	Largest: 25-34 (42%); next: 18-24 (41%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (77%) BRAZIL (3%) UNITED KINGDOM (2%) NIGERIA (2%) CANADA (2%)	Top regions: UNITED STATES (77%), BRAZIL (3%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 23,131 avg likes/post · Youtube: 450,224 avg views/post	Best reach: Youtube 450,224 avg views; best engagement: Instagram 23,131 avg likes

Top Brand Affinities

Spinrilla

Score: 26.94

True Religion

Score: 19.81

WNBA

Score: 19.56

Hennessey

Score: 13.30

Amazon Music

Score: 10.64

Hennessy

Score: 9.34

Benihana

Score: 9.12

Steve Madden

Score: 8.70

Delta

Score: 8.24

Kroger

Score: 8.04

Maybach

Score: 7.54

FashionNova

Score: 7.29

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Top Brand Affinities

Brand	Category	Score
Spinrilla		26.94
True Religion		19.81
WNBA		19.56
Hennessey		13.30
Amazon Music		10.64
Hennessy		9.34
Benihana		9.12
Steve Madden		8.70
Delta		8.24
Kroger		8.04
Maybach		7.54
FashionNova		7.29
T.J. Maxx		6.38
Alexander McQueen		6.29
Margaritaville		6.26
Chick-fil-A		6.15
Coach		5.62
Publix		5.14
American Airlines		4.83
ESPN		4.82
Fenty beauty		4.80
iHeartRadio Music Awards		4.49
Kodak		4.30
FedEx		4.20
CNN		4.03
SoundCloud		3.83
Verizon		3.74
NBC		3.51
NBA		3.47
Ferragamo		3.46
NFL		3.35
Acura		3.23
Cadillac		3.15
Los Angeles Lakers		3.13
Christian Louboutin		3.12
TOM FORD		3.04
Sneakerhead		3.02
MTV		2.96
Barber Shop Connect		2.94
Beats Electronics		2.91
Philips		2.82
Fendi		2.79
Comedy Central		2.73
Walmart		2.72
Nickelodeon		2.65
Busch		2.65
Dolce & Gabbana		2.51
Timberland		2.36
Polo Ralph Lauren		2.28
Gucci		2.28