Plies

Plies — r&b, funk & soul artist from US.

Plies, a rapper hailing from Ft. Myers, Florida, signed with Slip-N-Slide in 2004 and released his debut album, The Real Testament, in August 2007. Following…

Influence: 70.53% Fanbase: 59.06% Trending: 76.26% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 22.96% • Very Strong

As of 2025-09-26

12,241,756

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:48:45 UTC

Genres

r&b, funk & soulurban contemporarypop r&bhip-hop & raphip hoppop raprapsouthern hip hoptrapmiami hip hopdirty south rapgangster raphip-hop/rapcontemporary hip hop

Biography

Plies, a rapper hailing from Ft. Myers, Florida, signed with Slip-N-Slide in 2004 and released his debut album, The Real Testament, in August 2007. Following this, he released two more albums in 2008 and continued to drop mixtapes over the years. Plies achieved success with singles like "Shawty," "Medicine" featuring Keri Hilson, and "Ran Off on da Plug Twice," as well as collaborations with artists such as Trina and Young Dolph. Despite announcing his fifth album, Purple Heart, in 2011, it remained unreleased as of 2017. Plies maintained his presence in the music scene with mixtape releases like Ain't No Mixtape BIH and Ain't No Mixtape BIH 2 in 2015, followed by Ain't No Mixtape BIH 3 in 2017.

In March 2010, Plies' album Goon Affiliated, released by Atlantic, reached number one on Billboard's rap chart and peaked at number five on the Top 200 chart. He continued to tease the release of his anticipated fifth album while consistently delivering mixtapes like You Need People Like Me, Pts. 1-2, I Fuck with the DJ, Aristotle, and Da Last Real Nigga Left, Pts. 1-2. Plies' career was marked by a mix of solo projects, collaborations, and singles that resonated with his audience, showcasing his enduring presence in the rap scene.

Top Brand Affinities

Report Date: 2025-09-26

Plies resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, NIGERIA, BRAZIL. The demographic is male-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 471,050 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Spinrilla, True Religion, WNBA maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Plies score 0.24% — Low bucket.

Brand: SpinrillaBrand: True ReligionBrand: WNBA

Followers:12,241,756

Engagements:29,806

Rate:0.2%

Posts:494

Avg Likes:28,706

Avg Comments:1,334

Avg Views:471,050

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,241,756 · Engagements 29,806 · Rate 0.2% Posts 494 · Views 471,050 · Avg Likes 28,706 · Avg Comments 1,334 · Avg Views 471,050	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 40% 35-44: 10% 13-17: 5%	Largest: 25-34 (43%); next: 18-24 (40%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (78%) NIGERIA (2%) BRAZIL (2%) UNITED KINGDOM (2%) CANADA (2%)	Top regions: UNITED STATES (78%), NIGERIA (2%), BRAZIL (2%)
Platform Engagement	Instagram: 10,232 avg likes/post · Youtube: 471,050 avg views/post	Best reach: Youtube 471,050 avg views; best engagement: Youtube 18,474 avg likes

Top Brand Affinities

Spinrilla

Score: 22.96

True Religion

Score: 19.65

WNBA

Score: 19.08

Benihana

Score: 13.60

Hennessey

Score: 13.44

Publix

Score: 12.04

Amazon Music

Score: 10.87

Hennessy

Score: 9.05

Steve Madden

Score: 8.80

Delta

Score: 8.29

Kroger

Score: 8.05

Maybach

Score: 7.49

Brand	Category	Score
Spinrilla		22.96
True Religion		19.65
WNBA		19.08
Benihana		13.60
Hennessey		13.44
Publix		12.04
Amazon Music		10.87
Hennessy		9.05
Steve Madden		8.80
Delta		8.29
Kroger		8.05
Maybach		7.49
FashionNova		6.81
Alexander McQueen		6.44
T.J. Maxx		6.43
Margaritaville		6.32
Chick-fil-A		6.26
iHeartRadio Music Awards		6.17
ESPN		6.16
American Airlines		5.71
Coach		5.60
Verizon		4.88
Philips		4.73
Kodak		4.59
FedEx		4.28
SoundCloud		4.01
CNN		3.85
Los Angeles Lakers		3.56
NBC		3.54
Ferragamo		3.50
NBA		3.39
Walmart		3.16
Christian Louboutin		3.16
Beats Electronics		3.13
NFL		3.11
Sneakerhead		3.07
TOM FORD		3.06
Barber Shop Connect		2.92
MTV		2.90
Uber		2.85
Fendi		2.85
Busch		2.64
Forever 21		2.64
Dolce & Gabbana		2.55
Timberland		2.47
Bentley		2.28
Sprite		2.21
Michael Kors		2.20
Versace		2.17
Rolls-Royce		2.15