Play N Skillz

Play N Skillz — pop artist from US.

Play-N-Skillz, the dynamic duo from Texas, have left an indelible mark on the music industry in this decade. Their groundbreaking compositions and…

Influence: 57.87% Fanbase: 29.21% Trending: 72.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 71.18% • Very Strong

As of 2025-09-09

238,030

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:31:06 UTC

Genres

popdominican pophip-hop & rappop raphip-hop/rapchicano rapcontemporary hip hophip hoplatinlatin

Biography

Play-N-Skillz, the dynamic duo from Texas, have left an indelible mark on the music industry in this decade. Their groundbreaking compositions and collaborations with A-list artists such as Lil Wayne, Snoop Dogg, and Pitbull have reshaped the landscape of popular music. The brothers' production on Lil Wayne's "The Carter III" propelled them to Grammy success and sparked a frenzy among hip-hop stars eager to work with them. Their recent hits like "Azukita" with Steve Aoki and Daddy Yankee, and "Con Calma" featuring Daddy Yankee, have dominated the charts and solidified their status as hitmakers in both the Anglo and Latin markets.

As Play-N-Skillz continue to churn out anthems and high-profile collaborations in 2020, they show no signs of slowing down. With a string of chart-topping successes and a reputation for innovation, the duo remains at the forefront of music production, setting trends and shaping the sound of contemporary music.

Top Brand Affinities

Report Date: 2025-09-09

Play N Skillz draws 18-24 & 25-34 audiences and holds attention in BRAZIL, UNITED STATES, MEXICO. The skew is male-leaning (53%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 2,815 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Live Nation, Zumba Wear, Mixcloud makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Play N Skillz score 1.18% — Moderate bucket.

Brand: Live NationBrand: Zumba WearBrand: Mixcloud

Followers:238,030

Engagements:2,815

Rate:1.2%

Posts:1,275

Avg Likes:2,815

Avg Comments:0

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 238,030 · Engagements 2,815 · Rate 1.2% Posts 1,275 · Views 0 · Avg Likes 2,815 · Avg Comments 0 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 39% 35-44: 11% 13-17: 5%	Largest: 18-24 (43%); next: 25-34 (39%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	BRAZIL (42%) UNITED STATES (24%) MEXICO (3%) COLOMBIA (3%) ARGENTINA (3%)	Top regions: BRAZIL (42%), UNITED STATES (24%), MEXICO (3%)
Platform Engagement	Instagram: 2,815 avg likes/post	best engagement: Instagram 2,815 avg likes

Top Brand Affinities

Live Nation

Score: 71.18

Zumba Wear

Score: 68.27

Mixcloud

Score: 33.95

Univision

Score: 33.32

Warner Music

Score: 24.65

T-Mobile

Score: 15.19

Akai

Score: 14.20

Pioneer

Score: 13.64

Houston Livestock Show and Rodeo

Score: 12.14

Amazon Music

Score: 11.30

iHeartRadio Music Awards

Score: 8.57

Benihana

Score: 8.38

Brand	Category	Score
Live Nation		71.18
Zumba Wear		68.27
Mixcloud		33.95
Univision		33.32
Warner Music		24.65
T-Mobile		15.19
Akai		14.20
Pioneer		13.64
Houston Livestock Show and Rodeo		12.14
Amazon Music		11.30
iHeartRadio Music Awards		8.57
Benihana		8.38
New Era		7.96
Pro Tools		7.86
Ableton		7.04
Verizon		6.13
Macy's		5.75
ESPN		5.75
Champion		5.59
Suavecito		5.33
Movistar		5.28
American Airlines		4.94
Steve Madden		4.57
Bacardi		4.56
Beats Electronics		4.39
SoundCloud		4.30
Bud Light		4.24
MTV		3.93
Amway		3.70
CNN		3.69
Smirnoff		3.54
Spotify Music		3.52
Coors		3.47
Tomorrowland		3.46
Moda Praia		3.34
Uber		3.20
Barber Shop Connect		3.06
Monster Beverage		3.04
BALMAIN		2.99
Hennessy		2.89
NBC		2.85
Bugatti		2.83
Sneakerhead		2.76
Target		2.74
NBA		2.69
Rolls-Royce		2.67
FashionNova		2.65
NFL		2.57
Versace		2.54
Los Angeles Lakers		2.52