PLAVE

PLAVE — pop artist from KR.

PLAVE, a virtual idol group comprising YEJUN, NOAH, BAMBY, EUNHO, and HAMIN, is a game-changer in the K-pop scene with its webtoon-inspired characters and…

Influence: 63.55% Fanbase: 55.27% Trending: 67.69% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Melissa • 155.64% • Very Strong

As of 2025-09-08

3,437,909

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:49:14 UTC

Genres

popk-popk-pop boy grouppopasian pop

Biography

PLAVE, a virtual idol group comprising YEJUN, NOAH, BAMBY, EUNHO, and HAMIN, is a game-changer in the K-pop scene with its webtoon-inspired characters and self-producing approach. The members actively contribute to their artistry, with YEJUN, NOAH, and EUNHO focusing on lyrics, composition, and production, while BAMBY and HAMIN handle choreography and performance direction. Their debut single "ASTERUM" propelled them to unprecedented success, making them the first virtual idol group to top major music charts and win first place on multiple music shows.

Introduced by VLAST, PLAVE pushes the boundaries of music and entertainment by combining cutting-edge technology, immersive storytelling, and self-produced artistry. By blending innovation with genuine artistry, PLAVE is pioneering the future of K-pop, setting new benchmarks and cementing their place in music history.

Top Brand Affinities

Report Date: 2025-09-08

PLAVE resonates with 18-24 & 25-34 audiences and sustains presence in THAILAND, SOUTH KOREA, UNITED STATES. The demographic is heavily female (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 298,100 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Melissa, Geox, Assassin's Creed maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PLAVE score 3.34% — Very Strong bucket.

Brand: MelissaBrand: GeoxBrand: Assassin's Creed

Followers:3,437,909

Engagements:114,859

Rate:3.3%

Posts:2,088

Avg Likes:109,832

Avg Comments:1,173

Avg Views:392,623

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,437,909 · Engagements 114,859 · Rate 3.3% Posts 2,088 · Views 392,623 · Avg Likes 109,832 · Avg Comments 1,173 · Avg Views 392,623	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 19% 13-17: 14% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (19%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	THAILAND (14%) SOUTH KOREA (12%) UNITED STATES (12%) TAIWAN (10%) INDONESIA (9%)	Top regions: THAILAND (14%), SOUTH KOREA (12%), UNITED STATES (12%)
Platform Engagement	Instagram: 51,947 avg likes/post · Tiktok: 298,100 avg views/post · Youtube: 94,523 avg views/post	Best reach: Tiktok 298,100 avg views; best engagement: Instagram 51,947 avg likes

Top Brand Affinities

Melissa

Score: 155.64

Geox

Score: 86.16

Assassin's Creed

Score: 85.73

SugarBearHair

Score: 79.28

Mamonde

Score: 59.18

THEFACESHOP

Score: 36.18

Tencent

Score: 32.74

Casetify

Score: 31.91

SpeedPaint

Score: 28.05

BioShock

Score: 25.07

McCafé

Score: 18.96

Ellesse

Score: 16.93

Brand	Category	Score
Melissa		155.64
Geox		86.16
Assassin's Creed		85.73
SugarBearHair		79.28
Mamonde		59.18
THEFACESHOP		36.18
Tencent		32.74
Casetify		31.91
SpeedPaint		28.05
BioShock		25.07
McCafé		18.96
Ellesse		16.93
Paul Smith		14.76
Play-Doh		14.09
AirAsia		13.80
Glossier		12.80
ColourPop		12.45
Foot Locker		12.32
DreamWorks		12.07
Barbie		12.00
Lipton		11.66
Logitech		11.01
Kiehls		10.90
Jollibee		10.34
Kappa		9.69
Vivienne Westwood		9.61
MATTEL		9.59
Bobbi Brown Cosmetics		9.23
DeviantArt		9.08
Accessorize		8.36
Shake Shack		7.16
Snoopy And The Peanuts Gang		6.79
Dunkin' Donuts		6.39
Kate Spade		6.19
Daniel Wellington		6.00
Cartoon Network		5.90
Jack Daniels		5.84
Olympus		5.47
Comedy Central		5.11
Gundam		4.98
Coffeegram		4.93
Yves Saint Laurent		4.90
Prismacolor		4.68
Mulberry		4.31
Kylie Cosmetics		4.13
Tesco		3.84
Pantone Inc		3.61
Tiffany		3.46
Sunnies Studios		3.22
A Game of Tones		3.15