Planningtorock

Planningtorock — pop artist from DE.

Planningtorock, also known as Jam Rostron, is a Bolton-born, Tallinn-based artist known for their left-field dance music and diverse creative projects. As a…

Influence: 50.63% Fanbase: 25.20% Trending: 63.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Grindr • 37.22% • Very Strong

As of 2025-09-09

34,944

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:34:55 UTC

Genres

popart popindie poppopelectronicelectronicelectropopalternative danceelectroclashother electronic music

Biography

Planningtorock, also known as Jam Rostron, is a Bolton-born, Tallinn-based artist known for their left-field dance music and diverse creative projects. As a self-taught, non-binary musician, Rostron has spent over a decade pushing boundaries in both sound and vision, collaborating with artists such as Peaches and The Knife.

Debuting in the Noughties, Planningtorock's music features tense, spellbinding dance tracks with classical elements and distinctive pitched-down vocals. Their 2011 album "W" on DFA showcased a visionary and politicized approach to art-pop, while subsequent releases on their own label, Human Level, have further highlighted their ability to merge pop sensibilities with a strong political message.

Top Brand Affinities

Report Date: 2025-09-09

Planningtorock draws 25-34 & 18-24 audiences and holds attention in UNITED KINGDOM, UNITED STATES, BRAZIL. The skew is heavily male (69%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 2,116 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Grindr, Mixcloud, MOOG makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Planningtorock score 0.08% — Low bucket.

Brand: GrindrBrand: MixcloudBrand: MOOG

Followers:34,944

Engagements:29

Rate:0.1%

Posts:161

Avg Likes:22

Avg Comments:17

Avg Views:3,745

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,944 · Engagements 29 · Rate 0.1% Posts 161 · Views 3,745 · Avg Likes 22 · Avg Comments 17 · Avg Views 3,745	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 32% 35-44: 14% 45-64: 6%	Largest: 25-34 (45%); next: 18-24 (32%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED KINGDOM (17%) UNITED STATES (15%) BRAZIL (10%) FRANCE (8%) GERMANY (6%)	Top regions: UNITED KINGDOM (17%), UNITED STATES (15%), BRAZIL (10%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 2,116 avg views/post · Youtube: 1,629 avg views/post	Best reach: Tiktok 2,116 avg views; best engagement: Tiktok 22 avg likes

Top Brand Affinities

Grindr

Score: 37.22

Mixcloud

Score: 33.02

MOOG

Score: 30.09

Jean Paul Gaultier

Score: 20.67

Ableton

Score: 19.97

Tate Modern

Score: 17.76

Vivienne Westwood

Score: 17.61

Acne Studios

Score: 16.18

Maison Margiela

Score: 12.85

Vauxhall

Score: 11.45

Marni

Score: 10.32

Zalando

Score: 9.99

Brand	Category	Score
Grindr		37.22
Mixcloud		33.02
MOOG		30.09
Jean Paul Gaultier		20.67
Ableton		19.97
Tate Modern		17.76
Vivienne Westwood		17.61
Acne Studios		16.18
Maison Margiela		12.85
Vauxhall		11.45
Marni		10.32
Zalando		9.99
Loewe		9.14
Alexander McQueen		8.94
SoundCloud		8.74
Selfridges		6.92
JACQUEMUS		6.46
KARL LAGERFELD		6.22
Pioneer		6.02
Miu Miu		5.98
Kickstarter		5.45
Spotify Music		5.44
Polaroid		5.25
Tinder		4.98
Vogue		4.89
Balenciaga		4.36
Moncler		4.20
Showtime		4.08
Moschino		4.07
Kodak		3.97
Dr. Martens		3.88
Oculus		3.86
Prada		3.61
Pantone Inc		3.57
Heinz		3.42
Yves Saint Laurent		3.33
Garnier		3.32
Skoda		3.25
Coachella		3.18
Leica		3.10
Versace		3.03
BALMAIN		3.03
Paypal		3.02
Paramount Pictures		2.99
Hermès		2.94
Carhartt		2.89
Marc Jacobs		2.85
TOM FORD		2.71
Busch		2.69
MTV		2.68