Planet Funk

Planet Funk — pop artist from IT.

Planet Funk, a prominent figure in the Italian dance music scene, formed in 1999 through the merging of Souled Out! and Kamasutra. Their hit song "Chase the…

Influence: 52.58% Fanbase: 28.87% Trending: 64.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 106.13% • Very Strong

As of 2025-09-09

57,080

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:09:05 UTC

Genres

poppoprockelectronic rockelectronicbig beat

Biography

Planet Funk, a prominent figure in the Italian dance music scene, formed in 1999 through the merging of Souled Out! and Kamasutra. Their hit song "Chase the Sun" in 2000 propelled them to success, leading to their gold-certified debut album "Non Zero Sumness" in 2002. Subsequent releases included "The Illogical Consequence" in 2005 and "Static" in 2006. After a hiatus, they returned in 2011 with "The Great Shake" and released "The Great Shake +2" the following year. However, the band faced a setback in 2018 with the passing of founder Sergio Della Monica at 58.

In 2020, Planet Funk celebrated their 20th anniversary with the release of the concept album "20:20," featuring remastered hits produced by Sergio Cerruti. They continued to release singles like “We-People,” “Revelation,” “Non Stop,” “You Can Be,” and “All on Me” in the following years. Looking ahead, the band dropped new singles “The World's End” and “Any Given Day” in 2023, hinting at an upcoming album later in the year.

Top Brand Affinities

Report Date: 2025-09-09

Planet Funk draws 25-34 & 18-24 audiences and holds attention in ITALY, UKRAINE, ARGENTINA. The skew is heavily male (72%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 5,600 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Allen & Heath, Mixcloud, Pioneer makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Planet Funk score 1.50% — Moderate bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:57,080

Engagements:858

Rate:1.5%

Posts:284

Avg Likes:852

Avg Comments:38

Avg Views:5,600

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 57,080 · Engagements 858 · Rate 1.5% Posts 284 · Views 5,600 · Avg Likes 852 · Avg Comments 38 · Avg Views 5,600	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 25% 35-44: 21% 45-64: 9%	Largest: 25-34 (44%); next: 18-24 (25%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	ITALY (50%) UKRAINE (7%) ARGENTINA (5%) UNITED STATES (5%) RUSSIA (4%)	Top regions: ITALY (50%), UKRAINE (7%), ARGENTINA (5%)
Platform Engagement	Instagram: 699 avg likes/post · Youtube: 5,600 avg views/post	Best reach: Youtube 5,600 avg views; best engagement: Instagram 699 avg likes

Top Brand Affinities

Allen & Heath

Score: 106.13

Mixcloud

Score: 52.40

Pioneer

Score: 38.71

MOOG

Score: 37.17

Ableton

Score: 29.26

Warner Music

Score: 28.22

Asolo

Score: 26.33

Alitalia

Score: 26.15

Akai

Score: 21.74

Peroni

Score: 18.67

Sennheiser

Score: 18.56

Brunello

Score: 16.87

Brand	Category	Score
Allen & Heath		106.13
Mixcloud		52.40
Pioneer		38.71
MOOG		37.17
Ableton		29.26
Warner Music		28.22
Asolo		26.33
Alitalia		26.15
Akai		21.74
Peroni		18.67
Sennheiser		18.56
Brunello		16.87
Ana Capri		15.54
Akg		15.20
Intimissimi		14.64
Lancia		14.45
Arezzo		14.41
Trancefamily		13.88
Superga		13.77
Diadora		12.46
Amazon Music		12.37
Campari		12.12
Ryanair		9.52
Pro Tools		9.36
Miele		9.02
Alfa Romeo		8.91
Lavazza		8.58
Dom Pérignon		8.56
Selfiegram		7.91
Tomorrowland		7.78
SoundCloud		7.60
Stone Island		6.85
Dsquared		6.50
Fiat		6.31
Tate Modern		6.24
Calzedonia		6.14
Emporio Armani		6.11
Pirelli		5.59
Beats Electronics		5.55
Kappa		5.21
KARL LAGERFELD		4.83
Spotify Music		4.73
Patek Philippe		4.68
Leica		4.62
Kiko		4.18
MTV		3.92
Martini		3.87
Ferrari		3.84
Lindt		3.80
Polaroid		3.79