Plan B

Plan B — hip-hop & rap artist from PR.

Plan B is an urban music duo consisting of cousins Orlando Valle (Chencho) and Edwin Vázquez (Maldy). They began their career in 2000 with the single "Plan B,"…

Influence: 20.93% Fanbase: 62.78% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 26.52% • Very Strong

As of 2025-09-09

7,546,561

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:55:40 UTC

Genres

hip-hop & raptrap latinohip hoplatinlatinreggaetonurbano latino

Biography

Plan B is an urban music duo consisting of cousins Orlando Valle (Chencho) and Edwin Vázquez (Maldy). They began their career in 2000 with the single "Plan B," which became their official duo name. In 2010, they signed with the prominent urban music label Pina Records and achieved success with the album "House of Pleasure," featuring hits like "Si No Le Contesto" and "Es Un Secreto."

Their 2014 release, "Love & Sex," produced the hit "Fanática Sensual," reaching the top 10 on Billboard and earning them a Billboard Award for "Latin Rhythm Songs-Artist of the Year, Duo or Group." Other popular tracks like "Zapatito Roto," "Candy," and "Mi Vecinita" also topped charts in the US and Latin America. In 2016, they embarked on the successful "Love & Sex Tour," selling out venues across Latin America, the US, and Europe, including the Coliseo de Puerto Rico and Madison Square Garden. In 2017, they released the single and video "Te Acuerdas De Mí," followed by the viral hit "Ella Fuma" in 2018, a collaboration with Farruko, Darell, and Brytiago.

Top Brand Affinities

Report Date: 2025-09-09

Plan B engages 18-24 & 25-34 audiences with repeatable results in COLOMBIA, ARGENTINA, MEXICO. The fan base skews heavily male (63%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (551,291 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Univision, Amazon Music, Suavecito, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Plan B score 0.22% — Low bucket.

Brand: UnivisionBrand: Amazon MusicBrand: Suavecito

Followers:7,546,561

Engagements:16,620

Rate:0.2%

Posts:2,588

Avg Likes:16,489

Avg Comments:253

Avg Views:551,291

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,546,561 · Engagements 16,620 · Rate 0.2% Posts 2,588 · Views 551,291 · Avg Likes 16,489 · Avg Comments 253 · Avg Views 551,291	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 26% 13-17: 7% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (26%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	COLOMBIA (16%) ARGENTINA (14%) MEXICO (13%) ECUADOR (8%) VENEZUELA (8%)	Top regions: COLOMBIA (16%), ARGENTINA (14%), MEXICO (13%)
Platform Engagement	Instagram: 10,436 avg likes/post · Youtube: 551,291 avg views/post	Best reach: Youtube 551,291 avg views; best engagement: Instagram 10,436 avg likes

Top Brand Affinities

Univision

Score: 26.52

Amazon Music

Score: 14.77

Suavecito

Score: 10.49

Movistar

Score: 8.01

American Airlines

Score: 5.88

Pioneer

Score: 5.54

Colgate

Score: 5.07

Verizon

Score: 4.55

Cafecito

Score: 4.54

iHeartRadio Music Awards

Score: 4.54

VidaSana

Score: 4.36

Dolce & Gabbana

Score: 4.19

Brand	Category	Score
Univision		26.52
Amazon Music		14.77
Suavecito		10.49
Movistar		8.01
American Airlines		5.88
Pioneer		5.54
Colgate		5.07
Verizon		4.55
Cafecito		4.54
iHeartRadio Music Awards		4.54
VidaSana		4.36
Dolce & Gabbana		4.19
Kiko		4.02
Versace		3.70
American Eagle		3.48
Pull&Bear		3.48
MTV		3.43
Forever 21		3.41
Calvin Klein		3.01
Supreme		2.98
Timberland		2.80
Bershka		2.79
Herbalife		2.63
Kylie Cosmetics		2.57
Urban Outfitters		2.49
Tomorrowland		2.34
Valentino		2.26
Los Angeles Lakers		2.22
Fila		2.22
Victoria's Secret		2.15
Sephora		2.09
Coachella		2.06
Bugatti		2.03
Christian Dior		2.03
Balenciaga		2.01
UFC		2.00
Rolex		1.94
Fenty beauty		1.86
Cartier		1.82
Hollister Co		1.74
Sneakerhead		1.71
Armani		1.70
Mitsubishi		1.66
Lacoste		1.64
Spotify Music		1.62
NFL		1.61
Guess		1.55
Chevrolet		1.54
Beats Electronics		1.48
FIFA		1.48