Plaid

Plaid — electronic artist from GB.

Since the early '90s, British duo Plaid, comprised of Ed Handley and Andy Turner, have been pioneers of electronic music blending '80s electro and Detroit…

Influence: 55.31% Fanbase: 34.78% Trending: 65.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 214.89% • Very Strong

As of 2025-09-10

30,051

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:04:36 UTC

Genres

electronicelectronicninjaelectronicamicrohousebig beatintelligent dance musicdrill and bassdeep idmdowntempoother electronic musicothersabstract

Biography

Since the early '90s, British duo Plaid, comprised of Ed Handley and Andy Turner, have been pioneers of electronic music blending '80s electro and Detroit techno influences. After departing from Black Dog Productions in 1995, they signed with Warp and released acclaimed albums like Not for Threes and Double Figure. Plaid's sound evolved over the years, incorporating acoustic and electronic elements in albums like Reachy Prints and Polymer, with a focus on environmental themes. Their latest release, Feorm Falorx, delves into sci-fi and artificial intelligence concepts.

Plaid's early years were shaped by collaborations with Ken Downie in Black Dog Productions, contributing to the development of home-listening techno known as IDM. After parting ways in 1995, the duo released several albums and EPs, showcasing a dance music style distinct from traditional techno. They experimented with different genres and projects, including scoring films like Heaven's Door in 2008. Plaid's diverse discography spans from their debut Mbuki Mvuki to recent releases like Polymer and Stem Sell, showcasing their innovative approach to electronic music and their continued exploration of new themes and technologies.

Top Brand Affinities

Report Date: 2025-09-10

Plaid has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, UNITED KINGDOM, FRANCE. A heavily male (82%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,142 avg views per post, and Youtube keeps engagement compounding. Audience overlap with MOOG, Mixcloud, Ableton signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Plaid score 3.59% — Very Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:30,051

Engagements:1,078

Rate:3.6%

Posts:123

Avg Likes:1,005

Avg Comments:127

Avg Views:3,142

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,051 · Engagements 1,078 · Rate 3.6% Posts 123 · Views 3,142 · Avg Likes 1,005 · Avg Comments 127 · Avg Views 3,142	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 24% 35-44: 22% 45-64: 8%	Largest: 25-34 (43%); next: 18-24 (24%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (20%) UNITED KINGDOM (13%) FRANCE (6%) ITALY (6%) GERMANY (5%)	Top regions: UNITED STATES (20%), UNITED KINGDOM (13%), FRANCE (6%)
Platform Engagement	Instagram: 317 avg likes/post · Youtube: 3,142 avg views/post	Best reach: Youtube 3,142 avg views; best engagement: Youtube 688 avg likes

Top Brand Affinities

MOOG

Score: 214.89

Mixcloud

Score: 110.05

Ableton

Score: 98.82

Akai

Score: 60.75

Launchpad

Score: 27.04

SoundCloud

Score: 19.35

Akg

Score: 16.39

Sennheiser

Score: 15.49

Pioneer

Score: 14.25

Tate Modern

Score: 13.74

Pro Tools

Score: 13.69

Arduino

Score: 13.34

Brand	Category	Score
MOOG		214.89
Mixcloud		110.05
Ableton		98.82
Akai		60.75
Launchpad		27.04
SoundCloud		19.35
Akg		16.39
Sennheiser		15.49
Pioneer		14.25
Tate Modern		13.74
Pro Tools		13.69
Arduino		13.34
Beats Electronics		12.91
Atmos		10.84
Amazon Music		9.88
Spotify Music		7.75
Vauxhall		6.77
Holden		6.73
Warner Bros		6.60
Kickstarter		5.50
Garnier		4.57
Sega		4.25
Kodak		4.14
Matrix		4.12
BBC		3.90
Paramount Pictures		3.22
Philips		3.21
Panasonic		3.17
Fujifilm		3.11
Columbia Pictures		3.10
Intel		2.95
Adobe		2.95
Yamaha		2.86
Nintendo		2.73
Carhartt		2.72
Gundam		2.72
Lego		2.71
Coachella		2.69
Polaroid		2.62
Showtime		2.37
Tomorrowland		2.30
Guinness		2.16
Pantone Inc		2.06
Transformers		2.05
Star Wars		1.96
Lush		1.90
Sony		1.83
Amazon		1.57
Airbnb		1.52
Tesla Motors		1.51