Placebo Brand Affinity ranks highest Vivienne Westwood at 8.14% . Very Strong. Score DMDB 70.55% | Fanbase 70.50%

Placebo — rock artist from GB.

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Born in 1980, she began her musical…

Placebo

Superstar

Country: GB | Artist ID: 11e81bbd-0d57-36ca-a263-a0369fe50396

Find Artist

Genres

rockmodern rockpermanent waverockalternativealternative rockalternativeeuropeanbritpop

Influential: 70.55% Fanbase: 70.50% Trending: 70.58%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Vivienne Westwood • 8.14% • Very Strong

As of 2025-09-09

1,270,612

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.55% | Fanbase 70.50% | Trending 70.58% | CAREER STAGE: SUPERSTAR

Biography

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Born in 1980, she began her musical journey at a young age and went on to release several successful albums. Johnson's music is known for its emotional depth and introspective lyrics, resonating with a wide audience.

Her latest album, "Never Let Me Go," is now available for pre-order. Johnson continues to captivate listeners with her distinctive sound and heartfelt songwriting, solidifying her place in the music industry.

Report Date: 2025-09-09

Placebo performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily male (58%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 32,704 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Vivienne Westwood, Dr. Martens, Movistar, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Placebo is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Placebo score 1.12% — Moderate bucket.

Brand: Vivienne WestwoodBrand: Dr. MartensBrand: Movistar

Followers:1,270,612

Engagements:14,277

Rate:1.1%

Posts:678

Avg Likes:14,144

Avg Comments:389

Avg Views:37,350

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,270,612 · Engagements 14,277 · Rate 1.1% Posts 678 · Views 37,350 · Avg Likes 14,144 · Avg Comments 389 · Avg Views 37,350	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 40% 35-44: 12% 45-64: 4%	Largest: 25-34 (40%); next: 18-24 (40%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (9%) BRAZIL (9%) UNITED KINGDOM (9%) MEXICO (8%) ITALY (8%)	Top regions: UNITED STATES (9%), BRAZIL (9%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 11,731 avg likes/post · Tiktok: 4,646 avg views/post · Youtube: 32,704 avg views/post	Best reach: Youtube 32,704 avg views; best engagement: Instagram 11,731 avg likes

Top Brand Affinities

Vivienne Westwood

Score: 8.14

Dr. Martens

Score: 7.86

Movistar

Score: 6.07

Lollapalooza

Score: 5.31

Ryanair

Score: 5.12

Campari

Score: 3.69

MTV

Score: 3.67

Mortal Kombat

Score: 3.39

Faber-Castell

Score: 3.39

Polaroid

Score: 3.28

Columbia Pictures

Score: 3.20

Warner Bros

Score: 3.18

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Top Brand Affinities

Brand	Category	Score
Vivienne Westwood		8.14
Dr. Martens		7.86
Movistar		6.07
Lollapalooza		5.31
Ryanair		5.12
Campari		3.69
MTV		3.67
Mortal Kombat		3.39
Faber-Castell		3.39
Polaroid		3.28
Columbia Pictures		3.20
Warner Bros		3.18
Leica		3.13
Jack Daniels		3.02
BBC		2.94
Lego		2.90
HBO		2.85
The Witcher		2.85
Guinness		2.76
AMC		2.75
Star Wars		2.60
Kodak		2.53
Snoopy And The Peanuts Gang		2.53
NBC		2.52
Matrix		2.48
Martini		2.41
Lush		2.29
Spotify Music		2.26
ASOS		2.23
Pantone Inc		2.21
Tesco		2.16
Nickelodeon		2.14
Primark		2.12
Urban Decay Cosmetics		2.11
Vans		2.10
Heineken		1.96
IKEA		1.96
Fujifilm		1.92
Pepsi		1.89
Nintendo		1.88
Converse		1.86
Ray-Ban		1.81
Jaguar		1.79
Snickers		1.78
Pokemon Go		1.76
ASICS		1.69
Aperol		1.68
DC Entertainment		1.67
Bellagio		1.66
Coca-Cola		1.66