Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,361,319
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:33:12 UTC
Genres
Biography
Com colaborações de destaque com artistas como Belo e Luísa Sonza, PK acumulou mais de 1 bilhão de streams nas plataformas digitais, mantendo-se fiel à sua essência e conquistando três certificados de platina. Sua versatilidade e sucesso o estabeleceram como um dos principais nomes da cena musical brasileira.
PK connects with 25-34 & 18-24 audiences and shows durable traction across BRAZIL, UNITED STATES, PORTUGAL. With a heavily female (59%) audience, creative can confidently lean into identity and style cues. Content performance peaks on TikTok, where posts average strong engagement levels; Instagram adds dependable engagement depth. Overlap with OSGEMEOS, Itaipava, Lojas Renner highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: PK moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,361,319 · Engagements 0 · Rate 0.0% Posts 36 · Views 0 · Avg Likes 0 · Avg Comments 506 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 45% 13-17: 5% 35-44: 4% |
Largest: 25-34 (46%); next: 18-24 (45%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
BRAZIL (97%) UNITED STATES (1%) PORTUGAL (0%) ITALY (0%) UNITED KINGDOM (0%) |
Top regions: BRAZIL (97%), UNITED STATES (1%), PORTUGAL (0%) |
| Platform Engagement | Instagram: 0 avg likes/post | No platform stats. |
Top Brand Affinities
OSGEMEOS
Itaipava
Lojas Renner
ChilliBeans
Riachuelo
Boticario
Danone
Moda Praia
Lollapalooza
Banco Bradesco
Amstel
BaByliss
| Brand | Category | Score |
|---|---|---|
| OSGEMEOS | 38.38 | |
| Itaipava | 22.36 | |
| Lojas Renner | 21.69 | |
| ChilliBeans | 21.57 | |
| Riachuelo | 9.84 | |
| Boticario | 8.26 | |
| Danone | 7.72 | |
| Moda Praia | 7.31 | |
| Lollapalooza | 7.20 | |
| Banco Bradesco | 6.51 | |
| Amstel | 5.79 | |
| BaByliss | 5.06 | |
| Hurley | 4.65 | |
| Oakley | 4.13 | |
| Lacoste | 3.89 | |
| Barber Shop Connect | 3.16 | |
| Budweiser | 2.96 | |
| shein | 2.16 | |
| Heineken | 2.14 | |
| Mitsubishi | 2.10 | |
| SheInside | 2.03 | |
| Tomorrowland | 1.89 | |
| Calvin Klein | 1.64 | |
| Pandora | 1.38 | |
| SoundCloud | 1.25 | |
| UFC | 1.24 | |
| Spotify Music | 1.18 | |
| Red Bull | 1.08 | |
| Nike | 1.07 | |
| Los Angeles Lakers | 1.06 | |
| FIFA | 1.03 | |
| Huda Beauty | 1.03 | |
| DC Entertainment | 1.01 | |
| Supreme | 0.96 | |
| Adidas | 0.94 | |
| Puma | 0.83 | |
| Universal | 0.74 | |
| Ray-Ban | 0.73 | |
| GoPro | 0.72 | |
| Prada | 0.70 | |
| Coca-Cola | 0.69 | |
| Beats Electronics | 0.66 | |
| MAC Cosmetics | 0.63 | |
| NBA | 0.63 | |
| Walt Disney | 0.62 | |
| Netflix | 0.58 | |
| Honda | 0.57 | |
| McDonald's | 0.55 | |
| PlayStation | 0.54 | |
| Volkswagen | 0.53 |
Official Profiles
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LoginArtist: PK
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
