Pixie Lott

Pixie Lott — pop artist from GB.

Singer-songwriter Pixie Lott has made a triumphant return with her fourth studio album, Encino, featuring the hit single Somebody’s Daughter. The 13-track…

Influence: 60.75% Fanbase: 53.48% Trending: 64.39% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Victoria Beckham • 39.45% • Very Strong

As of 2025-09-08

1,403,211

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:28 UTC

Genres

popdance poppost-teen poppopmainstream popelectronicelectropopeuropeaneuropop

Biography

Singer-songwriter Pixie Lott has made a triumphant return with her fourth studio album, Encino, featuring the hit single Somebody’s Daughter. The 13-track album showcases Pixie's autobiographical storytelling and marks a significant step in her career as she takes full control of her music. With a successful track record including multiple UK No.1 hits, BRIT nominations, and MTV EMA Awards, Pixie continues to shine across various creative endeavors, from music to acting.

In addition to her musical achievements, Pixie Lott is recognized as a versatile artist with talents in acting and dancing. She is currently working on various projects, including her involvement in the upcoming film Christmas Karma alongside stars like Eva Longoria and Billy Porter. Pixie's multifaceted career continues to evolve, solidifying her status as a true quadruple threat in the entertainment industry.

Top Brand Affinities

Report Date: 2025-09-08

Pixie Lott performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, UNITED STATES, BRAZIL. Audience composition is heavily female (61%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 10,900 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Victoria Beckham, Kurt Geiger, Armani Beauty, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Pixie Lott is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pixie Lott score 0.05% — Low bucket.

Brand: Victoria BeckhamBrand: Kurt GeigerBrand: Armani Beauty

Followers:1,403,211

Engagements:675

Rate:0.0%

Posts:972

Avg Likes:644

Avg Comments:55

Avg Views:13,134

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,403,211 · Engagements 675 · Rate 0.0% Posts 972 · Views 13,134 · Avg Likes 644 · Avg Comments 55 · Avg Views 13,134	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 7% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED KINGDOM (15%) UNITED STATES (13%) BRAZIL (8%) INDONESIA (5%) INDIA (5%)	Top regions: UNITED KINGDOM (15%), UNITED STATES (13%), BRAZIL (8%)
Platform Engagement	Instagram: 345 avg likes/post · Tiktok: 10,900 avg views/post · Youtube: 2,234 avg views/post	Best reach: Tiktok 10,900 avg views; best engagement: Instagram 345 avg likes

Top Brand Affinities

Victoria Beckham

Score: 39.45

Kurt Geiger

Score: 32.36

Armani Beauty

Score: 23.63

All Saints

Score: 20.82

ITV

Score: 18.02

Jean Paul Gaultier

Score: 17.45

SUSHISAMBA

Score: 17.18

Chopard

Score: 16.58

River Island

Score: 15.67

Score: 15.21

Stella McCartney

Score: 14.57

Vivienne Westwood

Score: 14.08

Brand	Category	Score
Victoria Beckham		39.45
Kurt Geiger		32.36
Armani Beauty		23.63
All Saints		20.82
ITV		18.02
Jean Paul Gaultier		17.45
SUSHISAMBA		17.18
Chopard		16.58
River Island		15.67
Next		15.21
Stella McCartney		14.57
Vivienne Westwood		14.08
Ted Baker		13.71
Nasty Gal		13.48
Selfridges		12.81
Vauxhall		12.80
JACQUEMUS		11.78
Zimmermann		11.65
ASDA		11.64
Costa Coffee		11.10
Barbour		10.99
Marks & Spencer		10.07
Barbie		10.05
MISSGUIDED		9.80
Miu Miu		9.12
Marni		8.87
boohoo		8.77
Loewe		8.66
Topshop		8.64
Alexander McQueen		8.59
Sainsbury's		8.48
ASOS		8.29
Carlsberg		7.98
Amazon Music		7.80
Acne Studios		7.69
Maison Margiela		7.49
Jimmy Choo		7.04
Primark		6.65
Cadbury		6.50
Lush		6.40
Harrods		6.12
Emporio Armani		5.69
Dsquared		5.41
Guinness		5.36
BALMAIN		5.11
ALDI		4.93
Tesco		4.87
Fendi		4.82
Aperol		4.75
Coach		4.73

Official Profiles

Artist: Pixie Lott

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-18 02:30 UTC	Pixie Lott	Union Chapel	London, United Kingdom	songkick.com songkick.com songkick.com songkick.com seetickets.com link.dice.fm eventim.co.uk gigantic.com