Piero

Piero — pop artist from IT.

Italian-born Latin singer/songwriter Piero de Benedictis began his music career in the mid-'60s in Argentina, where he gained fame for his Spanish-language…

Influence: 53.37% Fanbase: 31.91% Trending: 64.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

252,000

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-29 22:56:51 UTC

Genres

poppop romanticojazz & standardstrovarockrock nacionalrockfolk rockelectronicdanceelectronichouseeuropeancantautorlatinlatinnueva cancion

Biography

Italian-born Latin singer/songwriter Piero de Benedictis began his music career in the mid-'60s in Argentina, where he gained fame for his Spanish-language tunes. After winning a local festival in 1969, Piero released his first album and later went into exile due to political circumstances in 1976. His comeback in 1981 was celebrated with a live double album, Calor Humano, and he continued touring Latin America with musician José Toherkaski. Piero's dedication to charitable projects led to the production of Canciones Blindadas in 2001, featuring contributions from artists like David Gilmour, Annie Lennox, and León Gieco, to support Unicef's efforts in protecting children's rights.

Top Brand Affinities

Report Date: 2025-09-08

Piero engages 25-34 & 18-24 audiences with repeatable results in COLOMBIA, ARGENTINA, MEXICO. The fan base skews heavily male (64%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (3,820 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Piero score 0.04% — Low bucket.

Followers:252,000

Engagements:106

Rate:0.0%

Posts:653

Avg Likes:100

Avg Comments:10

Avg Views:3,820

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 252,000 · Engagements 106 · Rate 0.0% Posts 653 · Views 3,820 · Avg Likes 100 · Avg Comments 10 · Avg Views 3,820	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 18-24: 25% 45-64: 23% 35-44: 20%	Largest: 25-34 (29%); next: 18-24 (25%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	COLOMBIA (28%) ARGENTINA (14%) MEXICO (11%) ECUADOR (8%) PERU (6%)	Top regions: COLOMBIA (28%), ARGENTINA (14%), MEXICO (11%)
Platform Engagement	Youtube: 3,820 avg views/post	Best reach: Youtube 3,820 avg views; best engagement: Youtube 100 avg likes