Phony Ppl

Phony Ppl — r&b, funk & soul artist from US.

Rooted in R&B and hip-hop, Phony Ppl are a stylistically adventurous band that formed in Brooklyn in 2008. Co-founded by vocalist Elbee Thrie and keyboardist…

Influence: 59.48% Fanbase: 43.49% Trending: 67.48% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 28.65% • Very Strong

As of 2025-09-09

274,406

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:47 UTC

Genres

r&b, funk & soulindie soulalternative r&bcontemporary r&bneo soulhip-hop & raphip-hop/rap

Biography

Rooted in R&B and hip-hop, Phony Ppl are a stylistically adventurous band that formed in Brooklyn in 2008. Co-founded by vocalist Elbee Thrie and keyboardist Aja Grant, the band's core members also include bassist Bari Bass, guitarist Elijah Rawk, and drummer Matthew Byas. They gained attention with self-released projects like WTF Is Phonyland? and eventually signed with 300 Entertainment, leading to the Billboard-charting albums Yesterday's Tomorrow (2015), mō'zā-ik (2018), and Euphonyus (2022).

Phony Ppl's musical journey includes performances with artists like Erykah Badu and the Roots, as well as collaborations with Domo Genesis, Mac Miller, and Princess Nokia. Their singles "Fkn Around" featuring Megan Thee Stallion and "On My Shit" featuring Joey Bada$$ garnered significant support in 2020. Their latest album, Euphonyus, showcases the band's continued evolution and musical prowess.

Top Brand Affinities

Report Date: 2025-09-09

Phony Ppl resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a female-leaning (50%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (3,751 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Live Nation, MOOG, Akai makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phony Ppl score 0.48% — Low bucket.

Brand: Live NationBrand: MOOGBrand: Akai

Followers:274,406

Engagements:1,323

Rate:0.5%

Posts:485

Avg Likes:1,295

Avg Comments:38

Avg Views:4,568

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 274,406 · Engagements 1,323 · Rate 0.5% Posts 485 · Views 4,568 · Avg Likes 1,295 · Avg Comments 38 · Avg Views 4,568	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 35% 35-44: 6% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (35%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (52%) BRAZIL (5%) UNITED KINGDOM (4%) FRANCE (3%) SOUTH KOREA (3%)	Top regions: UNITED STATES (52%), BRAZIL (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 1,021 avg likes/post · Tiktok: 3,751 avg views/post · Youtube: 817 avg views/post	Best reach: Tiktok 3,751 avg views; best engagement: Instagram 1,021 avg likes

Top Brand Affinities

Live Nation

Score: 28.65

MOOG

Score: 19.38

Akai

Score: 16.52

Ableton

Score: 16.38

Mixcloud

Score: 13.29

Shea Moisture

Score: 12.90

Amazon Music

Score: 11.97

Pro Tools

Score: 10.15

SoundCloud

Score: 9.12

Glossier

Score: 8.02

Maison Margiela

Score: 7.84

Pioneer

Score: 7.36

Brand	Category	Score
Live Nation		28.65
MOOG		19.38
Akai		16.52
Ableton		16.38
Mixcloud		13.29
Shea Moisture		12.90
Amazon Music		11.97
Pro Tools		10.15
SoundCloud		9.12
Glossier		8.02
Maison Margiela		7.84
Pioneer		7.36
Fenty beauty		6.76
Beats Electronics		6.51
Spotify Music		5.99
Steve Madden		5.66
Hennessy		5.59
Coachella		5.27
Verizon		5.07
NBC		5.06
Free People		4.68
Coach		4.64
iHeartRadio Music Awards		4.64
Stüssy		4.55
FashionNova		4.48
Oculus		4.42
Urban Outfitters		4.41
ASOS		4.26
MTV		4.19
CNN		3.93
Paramount Pictures		3.85
Dr. Martens		3.73
Carhartt		3.73
Kodak		3.67
Lollapalooza		3.41
Target		3.30
NARS Cosmetics		3.28
Forever 21		3.24
ESPN		3.14
Timberland		3.10
Los Angeles Lakers		2.91
NBA		2.82
Polaroid		2.80
GAP		2.72
New Balance		2.71
Sneakerhead		2.67
Nickelodeon		2.65
Showtime		2.63
Supreme		2.57
Vogue		2.51