Phoebe Bridgers Brand Affinity ranks highest Warby Parker at 18.38% . Very Strong. Score DMDB 70.99% | Fanbase 64.45%

Phoebe Bridgers — pop artist from US.

Phoebe Bridgers is a folk-rock artist from Los Angeles, California, known for her evocative lyrics and commanding voice. She released her debut 7" "Killer" in…

Phoebe Bridgers

Superstar

Country: US | Gender: female | Artist ID: 11e81bc8-60e0-dc00-a160-a0369fe50396

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Genres

poppopindie popla indiealternativeindie rockalternativepov: indie

Influential: 70.99% Fanbase: 64.45% Trending: 74.26%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 18.38% • Very Strong

As of 2025-09-09

3,802,506

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.99% | Fanbase 64.45% | Trending 74.26% | CAREER STAGE: SUPERSTAR

Biography

Phoebe Bridgers is a folk-rock artist from Los Angeles, California, known for her evocative lyrics and commanding voice. She released her debut 7" "Killer" in 2015 and her debut LP "Stranger in the Alps" in September 2017 via Dead Oceans. In 2018, Bridgers gained further recognition with the collaborative EP "Boygenius" alongside Julien Baker and Lucy Dacus. Bridgers' music has drawn comparisons to artists such as Julien Baker, Conor Oberst, and Julia Jacklin. She is a graduate of the Los Angeles County High School for the Arts.

Report Date: 2025-09-09

Phoebe Bridgers engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, BRAZIL. The fan base skews female-leaning (53%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (2,500,000 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Warby Parker, MOOG, Glossier, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phoebe Bridgers score 9.42% — Very Strong bucket.

Brand: Warby ParkerBrand: MOOGBrand: Glossier

Followers:3,802,506

Engagements:358,007

Rate:9.4%

Posts:30

Avg Likes:333,981

Avg Comments:6,825

Avg Views:3,076,771

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,802,506 · Engagements 358,007 · Rate 9.4% Posts 30 · Views 3,076,771 · Avg Likes 333,981 · Avg Comments 6,825 · Avg Views 3,076,771	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 29% 13-17: 9% 35-44: 8%	Largest: 18-24 (50%); next: 25-34 (29%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (42%) UNITED KINGDOM (8%) BRAZIL (6%) CANADA (4%) PHILIPPINES (3%)	Top regions: UNITED STATES (42%), UNITED KINGDOM (8%), BRAZIL (6%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 2,500,000 avg views/post · Youtube: 576,771 avg views/post	Best reach: Tiktok 2,500,000 avg views; best engagement: Tiktok 313,800 avg likes

Top Brand Affinities

Warby Parker

Score: 18.38

MOOG

Score: 15.22

Glossier

Score: 11.64

Madewell

Score: 9.34

Pro Tools

Score: 7.24

Ableton

Score: 6.79

Pacific Northwest Wonderland

Score: 6.52

Lollapalooza

Score: 6.35

Kodak

Score: 6.19

Spotify Music

Score: 6.12

Free People

Score: 5.96

Kickstarter

Score: 5.71

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Top Brand Affinities

Brand	Category	Score
Warby Parker		18.38
MOOG		15.22
Glossier		11.64
Madewell		9.34
Pro Tools		7.24
Ableton		6.79
Pacific Northwest Wonderland		6.52
Lollapalooza		6.35
Kodak		6.19
Spotify Music		6.12
Free People		5.96
Kickstarter		5.71
Coachella		5.67
Coors		5.27
Anthropologie		4.84
Paramount Pictures		4.69
Taco Bell		4.65
Tinder		4.65
Verizon		4.65
Showtime		4.54
Dr. Martens		4.50
Airbnb		4.35
Fujifilm		4.30
Margaritaville		4.26
Urban Outfitters		4.16
Carhartt		4.07
Polaroid		4.07
SoundCloud		3.80
Guinness		3.79
Gillette		3.72
Leica		3.44
Bethesda Softworks		3.44
Busch		3.40
Emporium		3.29
Nickelodeon		3.01
Budweiser		2.88
ASOS		2.57
Warner Bros		2.57
Chipotle Mexican Grill		2.50
NBC		2.43
Cadillac		2.42
Target		2.35
Aperol		2.13
The Olympic Games		2.12
Tesco		2.08
Lush		2.07
Chrysler		2.04
BBC		2.02
WWE		2.01
Pixar		1.95