Phlake

Phlake — pop artist from DK.

Hailing from Denmark, the dynamic duo Phlake, consisting of vocalist Mads Bo and producer Jonathan Elkær, burst onto the music scene in 2016 with their…

Influence: 51.59% Fanbase: 27.84% Trending: 63.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Derimod • 126.33% • Very Strong

As of 2025-09-09

34,840

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:50 UTC

Genres

poppopdanish popmainstream popr&b, funk & soulscandinavian r&bcontemporary r&b

Biography

Hailing from Denmark, the dynamic duo Phlake, consisting of vocalist Mads Bo and producer Jonathan Elkær, burst onto the music scene in 2016 with their Platinum debut album, Slush Hours, earning critical acclaim and multiple Danish Grammy awards. Their follow-up album, Weird Invitations, achieved Gold status, further solidifying their place in the industry. In 2020, Phlake released their third album, The Illegal Download Of Your Soul, featuring a collaboration with the enigmatic singer Mercedes the Virus, ultimately earning Gold certification in Denmark and surpassing 300 million streams worldwide. Their unique blend of cinematic R&B has garnered international praise, with sold-out shows and appearances at prestigious festivals like Roskilde, showcasing their evolution from their earlier "rhythm'n'balls" sound to a more expansive musical style.

Top Brand Affinities

Report Date: 2025-09-09

Phlake has momentum with 18-24 & 25-34 audiences—particularly in DENMARK, UNITED STATES, UNITED KINGDOM. A male-leaning (54%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 77,408 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Derimod, By Malene Birger, Carlsberg signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phlake score 4.21% — Very Strong bucket.

Brand: DerimodBrand: By Malene BirgerBrand: Carlsberg

Followers:34,840

Engagements:1,468

Rate:4.2%

Posts:783

Avg Likes:1,428

Avg Comments:42

Avg Views:78,726

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,840 · Engagements 1,468 · Rate 4.2% Posts 783 · Views 78,726 · Avg Likes 1,428 · Avg Comments 42 · Avg Views 78,726	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 31% 35-44: 8% 13-17: 8%	Largest: 18-24 (48%); next: 25-34 (31%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	DENMARK (48%) UNITED STATES (13%) UNITED KINGDOM (5%) NETHERLANDS (3%) CANADA (3%)	Top regions: DENMARK (48%), UNITED STATES (13%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 890 avg likes/post · Tiktok: 1,318 avg views/post · Youtube: 77,408 avg views/post	Best reach: Youtube 77,408 avg views; best engagement: Instagram 890 avg likes

Top Brand Affinities

Derimod

Score: 126.33

By Malene Birger

Score: 110.78

Carlsberg

Score: 41.90

Nakd

Score: 18.84

Hummel

Score: 13.77

Zalando

Score: 10.87

Aperol

Score: 8.79

LEGOLAND

Score: 8.44

Acne Studios

Score: 7.90

Daniel Wellington

Score: 7.16

H&M Home

Score: 6.38

Kickstarter

Score: 5.87

Brand	Category	Score
Derimod		126.33
By Malene Birger		110.78
Carlsberg		41.90
Nakd		18.84
Hummel		13.77
Zalando		10.87
Aperol		8.79
LEGOLAND		8.44
Acne Studios		7.90
Daniel Wellington		7.16
H&M Home		6.38
Kickstarter		5.87
Pilsner Urquell		5.11
ASOS		4.90
Ableton		4.67
Nespresso		4.63
Tinder		4.61
IKEA		4.17
Spotify Music		3.67
ASICS		3.19
Colgate		3.16
New Balance		3.14
Ray-Ban		3.09
Dr. Martens		2.97
Lego		2.84
Kodak		2.71
Carhartt		2.68
SoundCloud		2.65
H&M		2.64
Marc Jacobs		2.56
Urban Outfitters		2.49
Red Bull		2.49
KENZO		2.33
Polo Ralph Lauren		2.32
Tommy Hilfiger		2.29
Tomorrowland		2.25
Beats Electronics		2.24
Lollapalooza		2.21
Pokemon Go		2.07
Polaroid		2.05
Puma		2.04
The North Face		2.01
Adidas		2.00
Levi's		1.94
Nike		1.90
Sneakerhead		1.90
OREO		1.76
Heineken		1.75
Yves Saint Laurent		1.74
Calvin Klein		1.73