Phix

Phix — hip-hop & rap artist from US.

Hailing from Texas, Phix is a versatile singer-songwriter whose music blends pop with diverse genres, showcasing a sound as unique as his story. Transitioning…

Influence: 56.88% Fanbase: 36.79% Trending: 66.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Influenster • 11.45% • Very Strong

As of 2025-09-09

3,974,009

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:52 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hoptrap

Biography

Hailing from Texas, Phix is a versatile singer-songwriter whose music blends pop with diverse genres, showcasing a sound as unique as his story. Transitioning from chart-topping rock anthems to introspective ballads, Phix has established his distinctive musical identity through years of dedicated artistry, drawing inspiration from artists like Billie Eilish and Jon Bellion.

Having amassed a substantial following on various social media platforms, particularly TikTok, Phix engages fans through his music, skits, and authentic storytelling, inviting them to join him on a personal and emotional musical journey.

Top Brand Affinities

Report Date: 2025-09-09

Phix has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, NIGERIA, UNITED KINGDOM. A heavily male (69%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 32,100 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Influenster, GameStop, RAZER signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phix score 0.22% — Low bucket.

Brand: InfluensterBrand: GameStopBrand: RAZER

Followers:3,974,009

Engagements:8,729

Rate:0.2%

Posts:1,574

Avg Likes:8,038

Avg Comments:322

Avg Views:48,698

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,974,009 · Engagements 8,729 · Rate 0.2% Posts 1,574 · Views 48,698 · Avg Likes 8,038 · Avg Comments 322 · Avg Views 48,698	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 37% 35-44: 15% 45-64: 4%	Largest: 25-34 (41%); next: 18-24 (37%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (67%) NIGERIA (5%) UNITED KINGDOM (4%) CANADA (4%) INDONESIA (2%)	Top regions: UNITED STATES (67%), NIGERIA (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 3,999 avg likes/post · Tiktok: 32,100 avg views/post · Youtube: 16,598 avg views/post	Best reach: Tiktok 32,100 avg views; best engagement: Instagram 3,999 avg likes

Top Brand Affinities

Influenster

Score: 11.45

GameStop

Score: 9.45

RAZER

Score: 8.89

Borderlands

Score: 7.81

World of Warcraft

Score: 7.77

Nvidia

Score: 7.31

Vapelyfe

Score: 7.31

Hot Topic

Score: 6.97

Call of Duty

Score: 6.69

ASUS

Score: 6.10

Bud Light

Score: 6.03

Monster Beverage

Score: 5.48

Brand	Category	Score
Influenster		11.45
GameStop		9.45
RAZER		8.89
Borderlands		7.81
World of Warcraft		7.77
Nvidia		7.31
Vapelyfe		7.31
Hot Topic		6.97
Call of Duty		6.69
ASUS		6.10
Bud Light		6.03
Monster Beverage		5.48
Xbox		5.42
Fallout		4.96
iHeartRadio Music Awards		4.94
Final Fantasy		4.78
Jollibee		4.27
Opel		4.20
SoundCloud		4.17
The Witcher		4.11
Mortal Kombat		4.08
Ubisoft		3.92
Activision Blizzard		3.92
League of Legends		3.80
Counter-Strike		3.65
NHL		3.65
Taco Bell		3.64
Coors		3.63
Walmart		3.59
GMC		3.53
AMC		3.44
ESPN		3.15
PlayStation		3.14
Nintendo		3.05
NFL		2.96
Intel		2.96
Pokemon Go		2.86
Hennessy		2.81
Beats Electronics		2.71
Cadillac		2.59
Carhartt		2.58
Spotify Music		2.54
Jeep		2.48
FashionNova		2.37
Target		2.36
MTV		2.36
Showtime		2.36
Chevrolet		2.30
Grand Theft Auto		2.28
Star Wars		2.21