Phillip Phillips Brand Affinity ranks highest Verizon at 6.19% . Very Strong. Score DMDB 68.02% | Fanbase 60.22%

Phillip Phillips — pop artist from US.

American Idol winner Phillip Phillips gained fame in 2011 with his hit song "Home," the most successful coronation hit in the show's history. Following this…

Phillip Phillips

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc1-06cf-70fc-aafc-a0369fe50396

Find Artist

Genres

poppopneo mellowrockmodern rockpop rockrockfolk rockfolk & traditionalfolk-pop

Influential: 68.02% Fanbase: 60.22% Trending: 71.92%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Verizon • 6.19% • Very Strong

As of 2025-09-09

1,141,625

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.02% | Fanbase 60.22% | Trending 71.92% | CAREER STAGE: MAINSTREAM

Biography

American Idol winner Phillip Phillips gained fame in 2011 with his hit song "Home," the most successful coronation hit in the show's history. Following this success, he released albums such as The World From The Side Of The Moon, Behind The Light, and Collateral. In 2020, amidst the pandemic, Phillips, who became a father in 2019, found renewed inspiration for music. After a four-year hiatus, he returned with the single "Love Like That," aiming to reconnect with fans and resume touring.

Report Date: 2025-09-09

Phillip Phillips commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDIA. With a female-leaning (52%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (38,200 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Verizon, Margaritaville, Busch points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phillip Phillips score 0.54% — Low bucket.

Brand: VerizonBrand: MargaritavilleBrand: Busch

Followers:1,141,625

Engagements:6,125

Rate:0.5%

Posts:1,496

Avg Likes:5,967

Avg Comments:226

Avg Views:42,568

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,141,625 · Engagements 6,125 · Rate 0.5% Posts 1,496 · Views 42,568 · Avg Likes 5,967 · Avg Comments 226 · Avg Views 42,568	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 29% 35-44: 7% 13-17: 7%	Largest: 18-24 (54%); next: 25-34 (29%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (24%) BRAZIL (14%) INDIA (9%) MEXICO (5%) CANADA (4%)	Top regions: UNITED STATES (24%), BRAZIL (14%), INDIA (9%)
Platform Engagement	Instagram: 4,478 avg likes/post · Tiktok: 38,200 avg views/post · Youtube: 4,368 avg views/post	Best reach: Tiktok 38,200 avg views; best engagement: Instagram 4,478 avg likes

Top Brand Affinities

Verizon

Score: 6.19

Margaritaville

Score: 6.18

Busch

Score: 5.56

Kroger

Score: 5.50

iHeartRadio Music Awards

Score: 5.45

Chick-fil-A

Score: 5.44

Target

Score: 4.82

Lollapalooza

Score: 4.44

OLD NAVY

Score: 4.17

AMC

Score: 4.07

Coors

Score: 4.00

American Eagle

Score: 3.94

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Top Brand Affinities

Brand	Category	Score
Verizon		6.19
Margaritaville		6.18
Busch		5.56
Kroger		5.50
iHeartRadio Music Awards		5.45
Chick-fil-A		5.44
Target		4.82
Lollapalooza		4.44
OLD NAVY		4.17
AMC		4.07
Coors		4.00
American Eagle		3.94
ABC		3.93
Taco Bell		3.83
Dunkin' Donuts		3.76
Gillette		3.72
NBC		3.64
Heinz		3.57
ESPN		3.43
Columbia Pictures		3.36
Summit Entertainment		3.16
Walmart		3.13
Showtime		3.07
PetSmart		2.98
Budweiser		2.95
Pixar		2.78
NHL		2.70
Philips		2.67
Lululemon Athletica		2.55
Nickelodeon		2.55
Carhartt		2.43
Sunnies Studios		2.35
Babybump		2.28
Chipotle Mexican Grill		2.20
NFL		2.16
Guinness		2.16
Paramount Pictures		2.15
Aperol		2.14
Walt Disney		2.13
Starbucks		2.11
Universal		2.09
The Olympic Games		2.08
HBO		2.05
Pandora		2.00
Costco		1.92
Chrysler		1.90
DC Entertainment		1.89
Forever 21		1.84
Transformers		1.84
Tomorrowland		1.84