Philipp Poisel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
132,402
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:09:22 UTC
Genres
Biography
Following successful tours with artists like Maria Mena and Suzanne Vega, Poisel released his second album, Bis Nach Toulouse, in 2010, which achieved gold certification and reached number eight on the German album charts. Poisel continued his success with a live album, Projekt Seerosenteich, in 2012, and released his third studio album, Mein Amerika, in 2017, featuring the single "Zum Ersten Mal Nintendo."
Philipp Poisel keeps 18-24 & 25-34 audiences engaged throughout GERMANY, AUSTRIA, SWITZERLAND. The composition is heavily female (69%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 11,950 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Sinn, Commerzbank, Hummel supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 132,402 · Engagements 2,648 · Rate 2.0% Posts 410 · Views 15,748 · Avg Likes 2,559 · Avg Comments 103 · Avg Views 15,748 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 31% 35-44: 15% 45-64: 7% |
Largest: 18-24 (42%); next: 25-34 (31%) |
| Gender Split |
Female: 69% Male: 31% Non-binary/Other: 0% |
Skews female (69%) |
| Top Countries |
GERMANY (83%) AUSTRIA (4%) SWITZERLAND (2%) BRAZIL (2%) INDONESIA (1%) |
Top regions: GERMANY (83%), AUSTRIA (4%), SWITZERLAND (2%) |
| Platform Engagement | Instagram: 1,717 avg likes/post · Tiktok: 11,950 avg views/post · Youtube: 3,798 avg views/post | Best reach: Tiktok 11,950 avg views; best engagement: Instagram 1,717 avg likes |
Top Brand Affinities
Sinn
Commerzbank
Hummel
Tchibo
Edeka
Westwing
Ritter Sport
Augustiner Helles
Braun
Thermomix
Beck`s
Schutz
| Brand | Category | Score |
|---|---|---|
| Sinn | 71.08 | |
| Commerzbank | 47.73 | |
| Hummel | 36.61 | |
| Tchibo | 30.87 | |
| Edeka | 27.68 | |
| Westwing | 25.44 | |
| Ritter Sport | 23.79 | |
| Augustiner Helles | 20.66 | |
| Braun | 18.68 | |
| Thermomix | 16.69 | |
| Beck`s | 14.58 | |
| Schutz | 12.56 | |
| Zalando | 12.29 | |
| Rossmann | 12.00 | |
| Alpro | 11.72 | |
| ESPRIT | 11.66 | |
| TUI Group | 11.31 | |
| Marc O'Polo | 10.36 | |
| Newdress | 9.24 | |
| Sennheiser | 9.12 | |
| PLAYMOBIL | 9.05 | |
| Lufthansa | 8.91 | |
| Lidl | 7.47 | |
| Seat | 7.08 | |
| Lollapalooza | 5.80 | |
| KARL LAGERFELD | 5.74 | |
| Opel | 5.55 | |
| Heinz | 5.52 | |
| IKEA | 5.47 | |
| Ryanair | 5.26 | |
| Superdry | 5.16 | |
| Haribo | 5.09 | |
| essie | 5.06 | |
| Aperol | 4.91 | |
| Hugo Boss | 4.72 | |
| ALDI | 4.55 | |
| Nespresso | 4.47 | |
| Daniel Wellington | 4.45 | |
| Lindt | 4.05 | |
| ABC | 3.85 | |
| Polaroid | 3.81 | |
| Michael Kors | 3.77 | |
| Opi | 3.64 | |
| Dr. Martens | 3.49 | |
| Ray-Ban | 3.44 | |
| Pull&Bear | 3.41 | |
| Nivea | 3.35 | |
| Leica | 3.21 | |
| Faber-Castell | 3.16 | |
| ASOS | 3.12 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:30 UTC | Philipp Poisel | Alte Oper Erfurt | Erfurt, Germany | |
| 2025-12-10 04:00 UTC | Philipp Poisel | Globe Coburg | Coburg, Germany | |
| 2025-12-11 04:00 UTC | Philipp Poisel | Lokschuppen Marburg | Marburg, Germany | |
| 2025-12-14 04:00 UTC | Philipp Poisel | Landestheater Schwaben | Memmingen, Germany | |
| 2025-12-15 04:00 UTC | Philipp Poisel | Mühle Hunziken | Rubigen, Switzerland | |
| 2025-12-16 04:00 UTC | Philipp Poisel | Volkshaus Basel | Basel, Switzerland | |
| 2025-12-17 04:00 UTC | Philipp Poisel | Kaufleuten | Zürich, Switzerland | |
| 2025-12-19 04:00 UTC | Philipp Poisel | Ev. Friedenskirche | Ludwigsburg, Germany |
