Phil Wickham Brand Affinity ranks highest Chick-fil-A at 13.22% . Very Strong. Score DMDB 67.09% | Fanbase 56.09%

Phil Wickham — pop artist from US.

Phil Wickham is a respected artist known for his contributions to the modern worship movement. His single "This Is Our God" was released in 2023, along with…

Phil Wickham

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbb-6dfb-503a-99a7-a0369fe50396

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Genres

popindiecousticachristian indierockchristian alternative rockpop rockspiritualschristiananthem worshipccmchristian musicworld worshipworship

Influential: 67.09% Fanbase: 56.09% Trending: 72.59%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 13.22% • Very Strong

As of 2025-09-09

4,302,420

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.09% | Fanbase 56.09% | Trending 72.59% | CAREER STAGE: MAINSTREAM

Biography

Phil Wickham is a respected artist known for his contributions to the modern worship movement. His single "This Is Our God" was released in 2023, along with his album "Hymn of Heaven" in June 2021. Wickham received two GRAMMY® nominations in 2023 for "Best Contemporary Christian Music Performance/Song" for his songs "Hymn of Heaven" and "Holy Forever." The album "Hymn of Heaven" won the "Worship Album of the Year" award at the 2022 GMA Dove Awards.

Wickham's music, including the popular track "Battle Belongs," has resonated with audiences worldwide, especially during a time when physical gatherings were limited. He aims to create moments where people can connect with the presence of God through his music. For more information, visit PhilWickham.com.

Report Date: 2025-09-09

Phil Wickham speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, PHILIPPINES. Composition is heavily female (55%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (34,200 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Chick-fil-A, Ableton, Kroger, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phil Wickham score 0.65% — Low bucket.

Brand: Chick-fil-ABrand: AbletonBrand: Kroger

Followers:4,302,420

Engagements:27,782

Rate:0.6%

Posts:8,281

Avg Likes:27,212

Avg Comments:431

Avg Views:53,297

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,302,420 · Engagements 27,782 · Rate 0.6% Posts 8,281 · Views 53,297 · Avg Likes 27,212 · Avg Comments 431 · Avg Views 53,297	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 35% 35-44: 12% 45-64: 8%	Largest: 18-24 (39%); next: 25-34 (35%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (36%) BRAZIL (10%) PHILIPPINES (9%) INDIA (8%) CANADA (4%)	Top regions: UNITED STATES (36%), BRAZIL (10%), PHILIPPINES (9%)
Platform Engagement	Instagram: 19,844 avg likes/post · Tiktok: 34,200 avg views/post · Youtube: 19,097 avg views/post	Best reach: Tiktok 34,200 avg views; best engagement: Instagram 19,844 avg likes

Top Brand Affinities

Chick-fil-A

Score: 13.22

Ableton

Score: 6.54

Kroger

Score: 5.86

OLD NAVY

Score: 5.51

Verizon

Score: 5.49

Target

Score: 5.45

iHeartRadio Music Awards

Score: 4.67

NBC

Score: 4.02

Costco

Score: 3.77

Spotify Music

Score: 3.20

Walmart

Score: 3.17

Paramount Pictures

Score: 3.06

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Top Brand Affinities

Brand	Category	Score
Chick-fil-A		13.22
Ableton		6.54
Kroger		5.86
OLD NAVY		5.51
Verizon		5.49
Target		5.45
iHeartRadio Music Awards		4.67
NBC		4.02
Costco		3.77
Spotify Music		3.20
Walmart		3.17
Paramount Pictures		3.06
Philips		2.82
Chipotle Mexican Grill		2.69
Busch		2.67
WWE		2.58
LEGOLAND		2.57
Airbnb		2.57
Lululemon Athletica		2.30
Pixar		2.28
Showtime		2.26
Los Angeles Lakers		2.25
Jeep		2.16
Starbucks		2.10
Amazon		2.08
NFL		2.04
Cadillac		1.96
Walt Disney		1.95
Chrysler		1.93
Gymshark		1.82
shein		1.78
The Olympic Games		1.62
Under Armour		1.60
Tesla Motors		1.60
CBS		1.58
Star Wars		1.55
Universal		1.42
H&M		1.40
Forever 21		1.39
Polaroid		1.38
Bellagio		1.37
Marvel Entertainment		1.31
Fujifilm		1.29
Paypal		1.23
Adobe		1.22
Vans		1.21
Oakley		1.21
Bentley		1.20
Activision Blizzard		1.17
IKEA		1.16