Phil Collins

Phil Collins — pop artist from GB.

Phil Collins, known for his success as a pop and adult contemporary singer in the '80s and beyond, rose to fame with hits like "In the Air Tonight." Initially…

Influence: 73.83% Fanbase: 72.23% Trending: 74.62% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-10

3,708,600

Social Media Followers

As of 2025-08-10

00:00:00

Hours Airplay

2025-12-07 08:51:27 UTC

Genres

poppoprockrocksoft rockmellow goldrock drumspop rock

Biography

Phil Collins, known for his success as a pop and adult contemporary singer in the '80s and beyond, rose to fame with hits like "In the Air Tonight." Initially a drummer for Genesis, Collins took over as lead vocalist and found solo success with albums like Face Value. His career was marked by a balance between solo work and Genesis until his departure from the band in 1995.

Following his solo music and an extensive tour with Genesis, Collins released albums like Both Sides and Dance Into the Light. Despite a period out of the spotlight due to health issues, he returned to music in 2014, collaborating with artists like Adele and reissuing his solo albums. Collins continued to release new music and compilations, including The Singles and Take a Look at Me Now: The Complete Studio Collection, showcasing his extensive body of work.

Top Brand Affinities

Report Date: 2025-08-10

Phil Collins is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, NIGERIA. The audience is heavily male (65%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (405,900 avg views per post); Tiktok builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phil Collins score 1.29% — Moderate bucket.

Followers:3,708,600

Engagements:47,750

Rate:1.3%

Posts:405

Avg Likes:41,591

Avg Comments:669

Avg Views:437,353

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,708,600 · Engagements 47,750 · Rate 1.3% Posts 405 · Views 437,353 · Avg Likes 41,591 · Avg Comments 669 · Avg Views 437,353	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 28% 35-44: 21% 45-64: 14%	Largest: 25-34 (35%); next: 18-24 (28%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (22%) BRAZIL (15%) NIGERIA (6%) UNITED KINGDOM (4%) FRANCE (4%)	Top regions: UNITED STATES (22%), BRAZIL (15%), NIGERIA (6%)
Platform Engagement	Tiktok: 405,900 avg views/post · Youtube: 31,453 avg views/post	Best reach: Tiktok 405,900 avg views; best engagement: Tiktok 38,800 avg likes