Phantom Planet
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
78,021
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:55:37 UTC
Genres
Biography
Phantom Planet is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, ITALY. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (2,453 avg views per post); Instagram builds the community layer. Affinity data highlights Live Nation, Warner Music, Warby Parker, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 78,021 · Engagements 871 · Rate 1.1% Posts 649 · Views 3,238 · Avg Likes 824 · Avg Comments 47 · Avg Views 3,238 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 36% 35-44: 7% 13-17: 5% |
Largest: 18-24 (49%); next: 25-34 (36%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (24%) BRAZIL (11%) ITALY (10%) INDONESIA (7%) MEXICO (4%) |
Top regions: UNITED STATES (24%), BRAZIL (11%), ITALY (10%) |
| Platform Engagement | Instagram: 578 avg likes/post · Tiktok: 2,453 avg views/post · Youtube: 785 avg views/post | Best reach: Tiktok 2,453 avg views; best engagement: Instagram 578 avg likes |
Top Brand Affinities
Live Nation
Warner Music
Warby Parker
MOOG
HBO Max
Madewell
Amazon Music
Hot Topic
Free People
Paramount Pictures
Coachella
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Live Nation | 30.66 | |
| Warner Music | 24.93 | |
| Warby Parker | 23.34 | |
| MOOG | 19.68 | |
| HBO Max | 11.89 | |
| Madewell | 10.23 | |
| Amazon Music | 9.89 | |
| Hot Topic | 8.58 | |
| Free People | 8.47 | |
| Paramount Pictures | 8.39 | |
| Coachella | 8.28 | |
| Pro Tools | 8.08 | |
| Columbia Pictures | 7.91 | |
| Glossier | 7.74 | |
| iHeartRadio Music Awards | 7.60 | |
| NBC | 7.37 | |
| Ableton | 7.15 | |
| Kickstarter | 6.71 | |
| Lollapalooza | 6.68 | |
| Verizon | 6.36 | |
| DeLorean Motor Company | 6.22 | |
| Spotify Music | 6.01 | |
| Target | 5.93 | |
| Taco Bell | 5.56 | |
| Margaritaville | 5.54 | |
| Nickelodeon | 5.45 | |
| MTV | 5.26 | |
| Oculus | 5.26 | |
| Showtime | 5.06 | |
| NORDSTROM | 4.58 | |
| Anthropologie | 4.54 | |
| Shake Shack | 4.49 | |
| Comedy Central | 4.37 | |
| NHL | 4.02 | |
| Pfizer | 4.00 | |
| Dunkin' Donuts | 3.87 | |
| Kodak | 3.86 | |
| Coors | 3.79 | |
| Polaroid | 3.76 | |
| Summit Entertainment | 3.74 | |
| Gillette | 3.73 | |
| OLD NAVY | 3.72 | |
| Warner Bros | 3.69 | |
| Prismacolor | 3.67 | |
| AMC | 3.62 | |
| Urban Outfitters | 3.53 | |
| Nintendo | 3.43 | |
| Bethesda Softworks | 3.42 | |
| Star Wars | 3.37 | |
| HBO | 3.35 |
Official Profiles
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LoginArtist: Phantom Planet
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-11 02:00 UTC | Phantom Planet, The Format | Mission Ballroom | Denver, United States | |
| 2026-04-12 01:50 UTC | Phantom Planet, The Format | Union Event Center | Salt Lake City, United States | |
| 2026-04-14 03:00 UTC | The Format | Moore Theatre | Seattle, United States | |
| 2026-04-17 01:50 UTC | Phantom Planet, The Format, Limbeck | Castro Theatre | San Francisco, United States |
