Phantogram

Phantogram

Country: US

Influence: 73.77% Fanbase: 60.88% Trending: 80.21% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 36.70% • Very Strong

As of 2025-09-09

563,727

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:46:25 UTC

Genres

popindie popmetropopolisshimmer popindietronicadream poppopr&b, funk & soulvapor soulrockmodern rockalternativeindie rockalternativeelectronicelectropopchillwavealternative danceelectronic

Biography

Phantogram's fifth album, Memory of a Day, seamlessly captures the disorienting sense of time travel through its heavy yet ebullient sound. The duo's genre-bending approach to pop has solidified their impact on popular culture, collaborating with a diverse range of artists and consistently staying ahead of the curve throughout their career. For this album, Phantogram looked back to their musical roots, drawing inspiration from artists like J Dilla, Prince, and Slowdive, resulting in a project that balances vulnerable moments with relentless optimism.

Phantogram Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Phantogram indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, CANADA. The skew is heavily male (55%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 29,000 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Live Nation, MOOG, Ampeg, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Phantogram when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Phantogram score 1.14%Moderate bucket.
Brand: Live NationBrand: MOOGBrand: Ampeg
Followers:563,727
Engagements:6,410
Rate:1.1%
Posts:689
Views:32,761
Avg Likes:6,156
Avg Comments:148
Avg Views:32,761

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 563,727 · Engagements 6,410 · Rate 1.1%
Posts 689 · Views 32,761 · Avg Likes 6,156 · Avg Comments 148 · Avg Views 32,761
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 45%
25-34: 35%
35-44: 11%
13-17: 5%
Largest: 18-24 (45%); next: 25-34 (35%)
Gender Split Female: 45%
Male: 55%
Non-binary/Other: 0%
Skews male (55%)
Top Countries UNITED STATES (39%)
BRAZIL (9%)
CANADA (4%)
MEXICO (4%)
UNITED KINGDOM (3%)
Top regions: UNITED STATES (39%), BRAZIL (9%), CANADA (4%)
Platform Engagement Instagram: 3,397 avg likes/post · Tiktok: 29,000 avg views/post · Youtube: 3,761 avg views/post Best reach: Tiktok 29,000 avg views; best engagement: Instagram 3,397 avg likes

Top Brand Affinities

Live Nation
Score: 36.70
MOOG
Score: 26.01
Ampeg
Score: 22.74
Akai
Score: 14.69
Ableton
Score: 11.80
Coachella
Score: 9.65
Pro Tools
Score: 8.75
Sennheiser
Score: 8.56
Coors
Score: 7.77
Delta
Score: 7.66
Amazon Music
Score: 7.36
Lollapalooza
Score: 7.20
Brand Category Score
Live Nation 36.70
MOOG 26.01
Ampeg 22.74
Akai 14.69
Ableton 11.80
Coachella 9.65
Pro Tools 8.75
Sennheiser 8.56
Coors 7.77
Delta 7.66
Amazon Music 7.36
Lollapalooza 7.20
Free People 7.04
Pacific Northwest Wonderland 6.94
Hot Topic 6.21
Verizon 5.71
Anthropologie 5.41
NHL 4.67
Paramount Pictures 4.66
iHeartRadio Music Awards 4.50
Oculus 4.48
Spotify Music 4.43
The Home Depot 4.38
SoundCloud 4.29
Taco Bell 4.26
Bethesda Softworks 4.23
Steve Madden 4.14
NORDSTROM 4.07
Summit Entertainment 4.01
Columbia Pictures 4.01
MTV 3.82
Beats Electronics 3.79
Showtime 3.79
Kickstarter 3.77
Mortal Kombat 3.68
Leica 3.61
American Eagle 3.60
Airbnb 3.55
Dr. Martens 3.54
NBC 3.52
Busch 3.43
AMC 3.38
Comedy Central 3.25
Star Wars 3.24
Urban Outfitters 3.17
Kodak 3.03
Polaroid 2.92
Prismacolor 2.89
NFL 2.89
Carhartt 2.86

Official Profiles

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Artist: Phantogram

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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