Petula Clark

Petula Clark — pop artist from GB.

Petula Clark, the most commercially successful female singer in British chart history, was born on November 15, 1932, in Epsom, England. Trained by her soprano…

Influence: 57.14% Fanbase: 36.68% Trending: 67.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hudson's Bay • 51.27% • Very Strong

As of 2025-09-09

39,058

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:21 UTC

Genres

poppopadult standardseasy listeningbrill building popbubblegum popclassic uk popjazz & standardsloungerockmellow goldrockabillyrock-and-rollmerseybeatfolk & traditionalfolkfolk rock

Biography

Petula Clark, the most commercially successful female singer in British chart history, was born on November 15, 1932, in Epsom, England. Trained by her soprano mother, she began her stage career at age seven and gained popularity through radio programs and films in the 1940s and 1950s. In the 1960s, Clark achieved international success with hits like "Downtown" and "My Love," breaking into the U.S. market and becoming a star in Europe as well.

Despite a slip in commercial success in the late '60s, Petula Clark continued to tour internationally and remain relevant in the music industry. She collaborated with various artists and released albums in the 2000s, including "Lost in You" in 2013 and "From Now On" in 2016. Clark's enduring career and contributions to music were celebrated with accolades like her Grammy-winning hit "Downtown" and the most gold records awarded to a female singer in British pop history.

Top Brand Affinities

Report Date: 2025-09-09

Petula Clark keeps 45-64 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, FRANCE. The composition is heavily male (68%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 16,338 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Hudson's Bay, ITV, Victoria Beckham supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Petula Clark score 1.11% — Moderate bucket.

Brand: Hudson's BayBrand: ITVBrand: Victoria Beckham

Followers:39,058

Engagements:434

Rate:1.1%

Posts:123

Avg Likes:410

Avg Comments:35

Avg Views:16,338

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,058 · Engagements 434 · Rate 1.1% Posts 123 · Views 16,338 · Avg Likes 410 · Avg Comments 35 · Avg Views 16,338	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 43% 25-34: 21% 35-44: 20% 18-24: 14%	Largest: 45-64 (43%); next: 25-34 (21%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (33%) UNITED KINGDOM (9%) FRANCE (9%) BRAZIL (5%) CANADA (5%)	Top regions: UNITED STATES (33%), UNITED KINGDOM (9%), FRANCE (9%)
Platform Engagement	Instagram: 233 avg likes/post · Youtube: 16,338 avg views/post	Best reach: Youtube 16,338 avg views; best engagement: Instagram 233 avg likes

Top Brand Affinities

Hudson's Bay

Score: 51.27

ITV

Score: 47.39

Victoria Beckham

Score: 32.01

Jean Paul Gaultier

Score: 22.66

Accor Hotels

Score: 17.32

Amazon Music

Score: 16.58

Tate Modern

Score: 16.56

Dancing with the Stars

Score: 16.45

HBO Max

Score: 15.00

JetSetter

Score: 13.57

NBC

Score: 12.77

Galeries Lafayette

Score: 12.47

Brand	Category	Score
Hudson's Bay		51.27
ITV		47.39
Victoria Beckham		32.01
Jean Paul Gaultier		22.66
Accor Hotels		17.32
Amazon Music		16.58
Tate Modern		16.56
Dancing with the Stars		16.45
HBO Max		15.00
JetSetter		13.57
NBC		12.77
Galeries Lafayette		12.47
Marks & Spencer		12.41
Barbie		12.23
Selfridges		10.79
BBC		10.64
Alexander McQueen		9.80
Schwartz's		9.76
Sainsbury's		9.76
Summit Entertainment		9.43
ALDI		9.21
Woolworths		8.29
Paramount Pictures		8.14
Kmart		7.95
Harrods		7.58
Nixon		7.57
KARL LAGERFELD		7.40
Pixar		6.97
Columbia Pictures		6.94
Cheesecake Factory		6.83
Absolut		6.81
Pontiac		6.76
RedBubble		6.56
MTV		6.53
Guerlain		6.03
Heinz		6.02
Vivienne Westwood		5.88
Warner Bros		5.51
ABC		4.76
Nickelodeon		4.64
iHeartRadio Music Awards		4.45
Lush		4.37
Universal		4.27
CNN		4.18
PetSmart		4.03
Oculus		3.95
Guinness		3.93
Dunkin' Donuts		3.91
Showtime		3.80
Dr. Martens		3.70