Petite Noir

Petite Noir — pop artist from ZA.

Petite Noir, the creator of Noirwave, a movement inspired by punk and the diverse African diaspora, was born in Belgium and raised in South Africa. His music…

Influence: 50.46% Fanbase: 23.09% Trending: 64.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Panavision • 66.22% • Very Strong

As of 2025-09-08

42,730

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:32:29 UTC

Genres

popshiver popchamber psychindie poppopr&b, funk & soulexperimental r&brocksouth african rockalternativealternativesouth african alternative

Biography

Petite Noir, the creator of Noirwave, a movement inspired by punk and the diverse African diaspora, was born in Belgium and raised in South Africa. His music and cultural vision reflect a fusion of influences that celebrate the complexity of modern African identity.

Top Brand Affinities

Report Date: 2025-09-08

Petite Noir is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, SOUTH AFRICA, FRANCE. The audience is male-leaning (55%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (153,301 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Panavision, Woolworths, Jil Sander points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Petite Noir score 4.27% — Very Strong bucket.

Brand: PanavisionBrand: WoolworthsBrand: Jil Sander

Followers:42,730

Engagements:1,824

Rate:4.3%

Posts:42

Avg Likes:1,788

Avg Comments:62

Avg Views:153,301

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,730 · Engagements 1,824 · Rate 4.3% Posts 42 · Views 153,301 · Avg Likes 1,788 · Avg Comments 62 · Avg Views 153,301	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 39% 35-44: 12% 13-17: 5%	Largest: 25-34 (41%); next: 18-24 (39%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (19%) SOUTH AFRICA (18%) FRANCE (14%) UNITED KINGDOM (9%) BRAZIL (5%)	Top regions: UNITED STATES (19%), SOUTH AFRICA (18%), FRANCE (14%)
Platform Engagement	Instagram: 512 avg likes/post · Youtube: 153,301 avg views/post	Best reach: Youtube 153,301 avg views; best engagement: Youtube 1,276 avg likes

Top Brand Affinities

Panavision

Score: 66.22

Woolworths

Score: 33.06

Jil Sander

Score: 24.16

Mixcloud

Score: 18.90

Jean Paul Gaultier

Score: 15.59

JACQUEMUS

Score: 13.53

Maison Margiela

Score: 13.48

Marni

Score: 11.65

Acne Studios

Score: 10.55

Stella McCartney

Score: 10.34

Zalando

Score: 10.22

Fred Perry

Score: 10.02

Brand	Category	Score
Panavision		66.22
Woolworths		33.06
Jil Sander		24.16
Mixcloud		18.90
Jean Paul Gaultier		15.59
JACQUEMUS		13.53
Maison Margiela		13.48
Marni		11.65
Acne Studios		10.55
Stella McCartney		10.34
Zalando		10.22
Fred Perry		10.02
Amazon Music		9.24
Loewe		9.01
Alexander McQueen		8.94
Ableton		8.36
Atmos		6.95
Pioneer		6.83
Vivienne Westwood		6.77
Selfridges		6.72
Champion		6.51
Dr. Martens		6.43
Tate Modern		6.38
Vogue		6.26
SoundCloud		5.83
Fenty beauty		5.60
KARL LAGERFELD		5.45
Stüssy		5.24
Hennessy		4.91
Coach		4.89
Kodak		4.86
Carhartt		4.82
Ferragamo		4.79
Moncler		4.72
ASOS		4.71
BALMAIN		4.62
Spotify Music		4.17
Steve Madden		4.07
TOM FORD		4.06
Pantone Inc		4.03
Leica		3.72
Balenciaga		3.72
Fendi		3.72
CNN		3.64
Skoda		3.61
Levi's		3.60
New Balance		3.57
Puma		3.57
Miu Miu		3.50
Sunnies Studios		3.48