Peter Manjarrés Brand Affinity ranks highest Bodytech at 28.87% . Very Strong. Score DMDB 49.76% | Fanbase 44.46%

Peter Manjarrés — pop artist from CO.

Peter Manjarrés is a Colombian artist born in Valledupar, known as the "Capital Mundial del Vallenato." With over 20 years in the music industry, he is…

Peter Manjarrés

Established

Country: CO | Gender: male | Artist ID: 11e81bca-ab44-688c-a2da-a0369fe50396

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Genres

popmusica popular colombianaasian poplatinlatintropicalvallenatovallenato modernoother latin music

Influential: 49.76% Fanbase: 44.46% Trending: 52.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 28.87% • Very Strong

As of 2025-09-09

3,576,744

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 49.76% | Fanbase 44.46% | Trending 52.41% | CAREER STAGE: MID_LEVEL

Biography

Peter Manjarrés is a Colombian artist born in Valledupar, known as the "Capital Mundial del Vallenato." With over 20 years in the music industry, he is recognized as a prominent vallenato singer and a two-time winner of the Latin Grammy Awards in 2008 and 2009. Throughout his career, Manjarrés has released fourteen commercial albums and two collectible albums titled "Solo Clásicos," earning him two Latin Grammy awards in the category of "Best Album of Cumbia - Vallenato" for "Sólo Clásicos" (2008) and "El Caballero Del Vallenato" (2009).

Report Date: 2025-09-09

Peter Manjarrés speaks to 18-24 & 25-34 audiences with measurable traction in COLOMBIA, VENEZUELA, UNITED STATES. Composition is heavily male (57%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (6,777 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Bodytech, La Perla, Movistar, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peter Manjarrés score 0.08% — Low bucket.

Brand: BodytechBrand: La PerlaBrand: Movistar

Followers:3,576,744

Engagements:2,857

Rate:0.1%

Posts:8,643

Avg Likes:2,783

Avg Comments:67

Avg Views:10,313

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,576,744 · Engagements 2,857 · Rate 0.1% Posts 8,643 · Views 10,313 · Avg Likes 2,783 · Avg Comments 67 · Avg Views 10,313	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 37% 35-44: 11% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (37%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	COLOMBIA (76%) VENEZUELA (5%) UNITED STATES (3%) PERU (3%) ECUADOR (2%)	Top regions: COLOMBIA (76%), VENEZUELA (5%), UNITED STATES (3%)
Platform Engagement	Instagram: 2,270 avg likes/post · Tiktok: 6,777 avg views/post · Youtube: 3,536 avg views/post	Best reach: Tiktok 6,777 avg views; best engagement: Instagram 2,270 avg likes

Top Brand Affinities

Bodytech

Score: 28.87

La Perla

Score: 28.86

Movistar

Score: 14.68

LATAM

Score: 8.77

VidaSana

Score: 7.06

Cafecito

Score: 6.36

Suavecito

Score: 6.12

KIA

Score: 4.55

Amway

Score: 4.54

Pic Collage

Score: 4.25

Ducati

Score: 2.48

Valentino

Score: 2.32

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Top Brand Affinities

Brand	Category	Score
Bodytech		28.87
La Perla		28.86
Movistar		14.68
LATAM		8.77
VidaSana		7.06
Cafecito		6.36
Suavecito		6.12
KIA		4.55
Amway		4.54
Pic Collage		4.25
Ducati		2.48
Valentino		2.32
FOREX		2.11
Renault		1.99
Lacoste		1.68
Lexus		1.53
Heineken		1.47
Huawei		1.46
FIFA		1.39
Mazda		1.37
OREO		1.30
Yamaha		1.15
Chevrolet		1.05
Prada		1.05
Guess		1.04
Suzuki		1.00
Spotify Music		0.98
Reebok		0.96
Ferrari		0.93
Google		0.92
Lamborghini		0.91
Balenciaga		0.90
musical.ly		0.86
Honda		0.81
Toyota		0.80
Tesla Motors		0.80
Universal		0.76
H&M		0.75
Tommy Hilfiger		0.73
Pandora		0.71
Red Bull		0.71
Nissan		0.63
Coca-Cola		0.61
Samsung Group		0.60
Audi		0.55
Gucci		0.54
Sony		0.54
Adidas		0.53
Walt Disney		0.53
DC Entertainment		0.52