Peter Manjarrés
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,576,744
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:47 UTC
Genres
Biography
Peter Manjarrés speaks to 18-24 & 25-34 audiences with measurable traction in COLOMBIA, VENEZUELA, UNITED STATES. Composition is heavily male (57%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (6,777 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Bodytech, La Perla, Movistar, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,576,744 · Engagements 2,857 · Rate 0.1% Posts 8,643 · Views 10,313 · Avg Likes 2,783 · Avg Comments 67 · Avg Views 10,313 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 37% 35-44: 11% 13-17: 4% |
Largest: 18-24 (44%); next: 25-34 (37%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
COLOMBIA (76%) VENEZUELA (5%) UNITED STATES (3%) PERU (3%) ECUADOR (2%) |
Top regions: COLOMBIA (76%), VENEZUELA (5%), UNITED STATES (3%) |
| Platform Engagement | Instagram: 2,270 avg likes/post · Tiktok: 6,777 avg views/post · Youtube: 3,536 avg views/post | Best reach: Tiktok 6,777 avg views; best engagement: Instagram 2,270 avg likes |
Top Brand Affinities
Bodytech
La Perla
Movistar
LATAM
VidaSana
Cafecito
Suavecito
KIA
Amway
Pic Collage
Ducati
Valentino
| Brand | Category | Score |
|---|---|---|
| Bodytech | 28.87 | |
| La Perla | 28.86 | |
| Movistar | 14.68 | |
| LATAM | 8.77 | |
| VidaSana | 7.06 | |
| Cafecito | 6.36 | |
| Suavecito | 6.12 | |
| KIA | 4.55 | |
| Amway | 4.54 | |
| Pic Collage | 4.25 | |
| Ducati | 2.48 | |
| Valentino | 2.32 | |
| FOREX | 2.11 | |
| Renault | 1.99 | |
| Lacoste | 1.68 | |
| Lexus | 1.53 | |
| Heineken | 1.47 | |
| Huawei | 1.46 | |
| FIFA | 1.39 | |
| Mazda | 1.37 | |
| OREO | 1.30 | |
| Yamaha | 1.15 | |
| Chevrolet | 1.05 | |
| Prada | 1.05 | |
| Guess | 1.04 | |
| Suzuki | 1.00 | |
| Spotify Music | 0.98 | |
| Reebok | 0.96 | |
| Ferrari | 0.93 | |
| 0.92 | ||
| Lamborghini | 0.91 | |
| Balenciaga | 0.90 | |
| musical.ly | 0.86 | |
| Honda | 0.81 | |
| Toyota | 0.80 | |
| Tesla Motors | 0.80 | |
| Universal | 0.76 | |
| H&M | 0.75 | |
| Tommy Hilfiger | 0.73 | |
| Pandora | 0.71 | |
| Red Bull | 0.71 | |
| Nissan | 0.63 | |
| Coca-Cola | 0.61 | |
| Samsung Group | 0.60 | |
| Audi | 0.55 | |
| Gucci | 0.54 | |
| Sony | 0.54 | |
| Adidas | 0.53 | |
| Walt Disney | 0.53 | |
| DC Entertainment | 0.52 |
Official Profiles
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LoginArtist: Peter Manjarrés
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Concerts
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|---|---|---|---|---|
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