Peter Maffay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
322,596
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:02:04 UTC
Genres
Biography
Peter Maffay draws 45-64 & 35-44 audiences and holds attention in GERMANY, INDONESIA, SWITZERLAND. The skew is heavily male (59%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 161,445 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Edeka, Commerzbank, Sinn makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 322,596 · Engagements 5,576 · Rate 1.7% Posts 1,101 · Views 161,445 · Avg Likes 5,470 · Avg Comments 207 · Avg Views 161,445 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 34% 35-44: 24% 25-34: 23% 18-24: 16% |
Largest: 45-64 (34%); next: 35-44 (24%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
GERMANY (75%) INDONESIA (5%) SWITZERLAND (4%) AUSTRIA (3%) SPAIN (2%) |
Top regions: GERMANY (75%), INDONESIA (5%), SWITZERLAND (4%) |
| Platform Engagement | Instagram: 4,442 avg likes/post · Youtube: 161,445 avg views/post | Best reach: Youtube 161,445 avg views; best engagement: Instagram 4,442 avg likes |
Top Brand Affinities
Edeka
Commerzbank
Sinn
Krombacher
Media Markt
KaDeWe
Hummel
Schutz
PowerFood
Braun
Thermomix
ESPRIT
| Brand | Category | Score |
|---|---|---|
| Edeka | 56.52 | |
| Commerzbank | 55.06 | |
| Sinn | 46.63 | |
| Krombacher | 43.40 | |
| Media Markt | 31.61 | |
| KaDeWe | 27.44 | |
| Hummel | 24.35 | |
| Schutz | 22.59 | |
| PowerFood | 18.38 | |
| Braun | 17.25 | |
| Thermomix | 17.01 | |
| ESPRIT | 16.47 | |
| Gamescom | 16.16 | |
| Augustiner Helles | 15.64 | |
| Rossmann | 15.14 | |
| Zimmermann | 14.51 | |
| TUI Group | 12.60 | |
| Beck`s | 11.70 | |
| Amazon Music | 11.18 | |
| Sennheiser | 10.74 | |
| Paulaner | 9.98 | |
| Lufthansa | 8.28 | |
| KARL LAGERFELD | 7.92 | |
| Seat | 7.74 | |
| Opel | 7.56 | |
| Heinz | 6.88 | |
| PLAYMOBIL | 6.28 | |
| Lidl | 6.05 | |
| Busch | 5.27 | |
| UEFA | 5.21 | |
| ALDI | 5.19 | |
| Iberostar Hotels & Resorts | 4.96 | |
| Haribo | 4.65 | |
| Lindt | 4.34 | |
| Hugo Boss | 4.34 | |
| Superdry | 4.20 | |
| Aperol | 4.19 | |
| NBC | 4.13 | |
| Harley-Davidson | 3.32 | |
| Jack Daniels | 3.11 | |
| Audi | 3.00 | |
| Leica | 2.97 | |
| Volkswagen | 2.96 | |
| Jaguar | 2.72 | |
| Porsche | 2.62 | |
| Spotify Music | 2.42 | |
| IKEA | 2.41 | |
| Mercedes-Benz | 2.19 | |
| Ray-Ban | 2.18 | |
| Ducati | 2.18 |
Official Profiles
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LoginArtist: Peter Maffay
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-10 07:00 UTC | Peter Maffay | Stadthalle Aurich | Aurich, Germany |
