Peter Luts

Peter Luts — electronic artist from BE.

Peter Luts is a revered dance music figure, boasting a career that has endured for more than twenty years. He made a significant impact on the late ‘90s and…

Influence: 53.16% Fanbase: 39.04% Trending: 60.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 73.71% • Very Strong

As of 2025-09-08

17,458

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:46 UTC

Genres

electronicdancebelgian edmelectronichouse

Biography

Peter Luts is a revered dance music figure, boasting a career that has endured for more than twenty years. He made a significant impact on the late ‘90s and 2000s through his work with acts such as Lasgo, Ian Van Dahl, and AnnaGrace, producing chart-topping hits like Something and Alone. Peter's DJ sets are renowned for their infectious energy, captivating audiences at renowned festivals like Tomorrowland and prestigious clubs like Pacha and Amnesia. Additionally, his VOYAGER radio show serves as a global platform for connecting with fans, while his music continues to amass millions of monthly streams on Spotify, solidifying his enduring influence in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Peter Luts resonates most with 25-34 & 18-24 audiences and shows durable presence in BELGIUM, FRANCE, BRAZIL. With a heavily male (80%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (2,674 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, Pioneer, Tomorrowland makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peter Luts score 7.77% — Very Strong bucket.

Brand: MixcloudBrand: PioneerBrand: Tomorrowland

Followers:17,458

Engagements:1,356

Rate:7.8%

Posts:872

Avg Likes:1,350

Avg Comments:38

Avg Views:2,674

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,458 · Engagements 1,356 · Rate 7.8% Posts 872 · Views 2,674 · Avg Likes 1,350 · Avg Comments 38 · Avg Views 2,674	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 31% 35-44: 16% 45-64: 6%	Largest: 25-34 (45%); next: 18-24 (31%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	BELGIUM (15%) FRANCE (11%) BRAZIL (10%) POLAND (9%) UNITED STATES (7%)	Top regions: BELGIUM (15%), FRANCE (11%), BRAZIL (10%)
Platform Engagement	Instagram: 1,272 avg likes/post · Youtube: 2,674 avg views/post	Best reach: Youtube 2,674 avg views; best engagement: Instagram 1,272 avg likes

Top Brand Affinities

Mixcloud

Score: 73.71

Pioneer

Score: 68.24

Tomorrowland

Score: 55.51

Trancefamily

Score: 50.10

MOOG

Score: 28.02

Ableton

Score: 27.81

Sennheiser

Score: 25.50

ChilliBeans

Score: 24.87

Efteling

Score: 22.78

Akai

Score: 19.93

Amazon Music

Score: 17.33

Pro Tools

Score: 17.08

Brand	Category	Score
Mixcloud		73.71
Pioneer		68.24
Tomorrowland		55.51
Trancefamily		50.10
MOOG		28.02
Ableton		27.81
Sennheiser		25.50
ChilliBeans		24.87
Efteling		22.78
Akai		19.93
Amazon Music		17.33
Pro Tools		17.08
Grey Goose		14.66
Akg		14.47
SoundCloud		11.85
Lollapalooza		11.84
Moët & Chandon		11.30
Alden		11.17
Dom Pérignon		11.04
Amstel		9.30
Beats Electronics		9.23
Stella Artois		8.90
Havaianas		6.91
Itaipava		6.33
Absolut		6.24
Bacardi		6.15
Spotify Music		5.89
Carlsberg		5.79
Nespresso		5.48
Martini		5.10
KARL LAGERFELD		5.09
Moda Praia		4.75
Superdry		4.56
Budweiser		4.13
Aperol		4.02
Pfizer		3.62
Citroen		3.58
Mortal Kombat		3.58
Jack Daniels		3.22
Philips		3.20
Monster Beverage		3.14
Red Bull		3.09
MTV		3.09
MINI		3.07
Christian Louboutin		2.98
Aston Martin		2.98
musical.ly		2.74
Coachella		2.71
Alfa Romeo		2.69
Ray-Ban		2.55