Peter Hollens

Peter Hollens — pop artist from US.

Peter Hollens, a versatile artist known for his a cappella singing, emerged as a prominent figure in the music industry after founding the college a cappella…

Influence: 57.92% Fanbase: 41.48% Trending: 66.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

World of Warcraft • 8.40% • Very Strong

As of 2025-09-09

4,066,438

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:02 UTC

Genres

poppopviral popmainstream popasianotacore

Biography

Peter Hollens, a versatile artist known for his a cappella singing, emerged as a prominent figure in the music industry after founding the college a cappella group On the Rocks during his time at the University of Oregon in 1999. By launching his YouTube channel in 2011, Hollens showcased his multi-tracked a cappella vocals in collaboration with various artists, rapidly growing his subscriber base. Following the success of his debut albums, he signed with Sony Music Masterworks in 2014, releasing his self-titled album and later delving into Middle Earth-inspired music with the album Misty Mountains in 2016.

Hollens, hailing from Ashland, Oregon, earned a degree in vocal performance and became actively involved in the college a cappella circuit, producing and recording music while also judging competitions. Working from his home studio in Eugene, Oregon, he expanded his repertoire by collaborating with other a cappella groups and artists, solidifying his position as a champion of the genre. His musical journey continued with the release of A Hollens Family Christmas, marking another successful chapter in his career.

Top Brand Affinities

Report Date: 2025-09-09

Peter Hollens connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a male-leaning (52%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 83,334 avg views per post; Instagram adds dependable engagement depth. Overlap with World of Warcraft, Square Enix, DreamWorks highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Peter Hollens moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peter Hollens score 0.15% — Low bucket.

Brand: World of WarcraftBrand: Square EnixBrand: DreamWorks

Followers:4,066,438

Engagements:6,015

Rate:0.1%

Posts:3,809

Avg Likes:5,576

Avg Comments:119

Avg Views:115,884

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,066,438 · Engagements 6,015 · Rate 0.1% Posts 3,809 · Views 115,884 · Avg Likes 5,576 · Avg Comments 119 · Avg Views 115,884	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 31% 35-44: 9% 13-17: 7%	Largest: 18-24 (49%); next: 25-34 (31%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (36%) UNITED KINGDOM (6%) BRAZIL (6%) GERMANY (4%) FRANCE (4%)	Top regions: UNITED STATES (36%), UNITED KINGDOM (6%), BRAZIL (6%)
Platform Engagement	Instagram: 2,504 avg likes/post · Tiktok: 32,550 avg views/post · Youtube: 83,334 avg views/post	Best reach: Youtube 83,334 avg views; best engagement: Instagram 2,504 avg likes

Top Brand Affinities

World of Warcraft

Score: 8.40

Square Enix

Score: 8.12

DreamWorks

Score: 7.00

The Witcher

Score: 6.39

Hot Topic

Score: 6.33

New Line Cinema

Score: 6.14

BBC

Score: 5.23

Chick-fil-A

Score: 5.18

Kickstarter

Score: 5.08

Walgreens

Score: 4.97

Final Fantasy

Score: 4.96

Fallout

Score: 4.93

Brand	Category	Score
World of Warcraft		8.40
Square Enix		8.12
DreamWorks		7.00
The Witcher		6.39
Hot Topic		6.33
New Line Cinema		6.14
BBC		5.23
Chick-fil-A		5.18
Kickstarter		5.08
Walgreens		4.97
Final Fantasy		4.96
Fallout		4.93
Power Rangers		4.76
Summit Entertainment		4.11
Pokemon Go		4.05
Resident Evil		4.03
Verizon		3.89
Gillette		3.76
Star Wars		3.62
League of Legends		3.56
Busch		3.54
HBO		3.52
Mortal Kombat		3.37
AMC		3.36
Pixar		3.18
Ubisoft		3.17
Cartoon Network		3.17
Marvel Entertainment		3.11
Transformers		3.02
Nickelodeon		3.00
Faber-Castell		2.96
Universal		2.87
Snoopy And The Peanuts Gang		2.78
Nintendo		2.73
NBC		2.71
Columbia Pictures		2.69
Pokemon		2.62
Prismacolor		2.59
Activision Blizzard		2.57
Walt Disney		2.42
Pandora		2.34
Polaroid		2.33
Showtime		2.32
Target		2.17
Warner Bros		2.14
Marvel		2.11
Geocaching		2.08
Lego		2.08
Lush		2.01
Walmart		1.94