Peter Erskine
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
30,111
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:13:42 UTC
Genres
Biography
Throughout his career, Erskine has showcased his talent through a diverse range of projects and collaborations, including work with notable musicians such as Michael and Randy Brecker, John Scofield, and Ron Carter. He has released several albums with his Dr. Um Band, featuring keyboardist John Beasley, and has explored different musical styles from post-bop to fusion. Erskine's dedication to his craft and innovative approach to drumming have solidified his reputation as a respected figure in the jazz world.
Peter Erskine speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, ITALY, BRAZIL. Composition is heavily male (96%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,764 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ultimate Ears, Akg, MOOG, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,111 · Engagements 317 · Rate 1.1% Posts 188 · Views 1,764 · Avg Likes 306 · Avg Comments 17 · Avg Views 1,764 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 23% 18-24: 20% 45-64: 20% |
Largest: 25-34 (35%); next: 35-44 (23%) |
| Gender Split |
Female: 4% Male: 96% Non-binary/Other: 0% |
Skews male (96%) |
| Top Countries |
UNITED STATES (28%) ITALY (15%) BRAZIL (8%) UNITED KINGDOM (7%) JAPAN (5%) |
Top regions: UNITED STATES (28%), ITALY (15%), BRAZIL (8%) |
| Platform Engagement | Instagram: 224 avg likes/post · Youtube: 1,764 avg views/post | Best reach: Youtube 1,764 avg views; best engagement: Instagram 224 avg likes |
Top Brand Affinities
Ultimate Ears
Akg
MOOG
Sennheiser
Ampeg
Pro Tools
Ableton
Akai
Amazon Music
TOMS
Schwartz's
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Ultimate Ears | 149.11 | |
| Akg | 81.72 | |
| MOOG | 67.91 | |
| Sennheiser | 59.79 | |
| Ampeg | 49.14 | |
| Pro Tools | 47.31 | |
| Ableton | 41.54 | |
| Akai | 22.81 | |
| Amazon Music | 14.33 | |
| TOMS | 13.50 | |
| Schwartz's | 12.24 | |
| Beats Electronics | 11.52 | |
| Yamaha | 10.99 | |
| Blackmagic Design | 10.11 | |
| Spotify Music | 8.19 | |
| Bose | 6.71 | |
| NBC | 6.03 | |
| Paramount Pictures | 6.01 | |
| Kickstarter | 4.79 | |
| musical.ly | 4.17 | |
| Leica | 3.57 | |
| SoundCloud | 3.46 | |
| GoPro | 3.26 | |
| MTV | 3.07 | |
| Philips | 3.02 | |
| Pixar | 2.90 | |
| Emporium | 2.72 | |
| Columbia Pictures | 2.70 | |
| NHL | 2.66 | |
| Kodak | 2.32 | |
| Nickelodeon | 2.30 | |
| Lollapalooza | 2.29 | |
| Warner Bros | 2.27 | |
| Guinness | 2.25 | |
| Busch | 2.18 | |
| Fujifilm | 2.16 | |
| Coachella | 2.10 | |
| Showtime | 2.04 | |
| Star Wars | 2.03 | |
| Cadillac | 2.02 | |
| Boeing | 2.02 | |
| Vans | 1.96 | |
| Los Angeles Lakers | 1.92 | |
| Sony | 1.81 | |
| Apple | 1.79 | |
| Amazon | 1.79 | |
| BBC | 1.71 | |
| Jack Daniels | 1.70 | |
| Costco | 1.66 | |
| Microsoft | 1.62 |
Official Profiles
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Total Streams (2025-09-30)
Total: 43,946
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















