Peter Andre

Peter Andre — pop artist from GB.

In the early 1990s, Peter Andre rose to pop stardom in Australia and later across Europe with his dance and soul music influences. Overcoming challenges, he…

Influence: 55.63% Fanbase: 32.96% Trending: 66.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Marks & Spencer • 25.97% • Very Strong

As of 2025-09-08

2,928,296

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:00:37 UTC

Genres

poppopelectronicbubblegum danceeuropeaneuropop

Biography

In the early 1990s, Peter Andre rose to pop stardom in Australia and later across Europe with his dance and soul music influences. Overcoming challenges, he secured a record deal after impressing judges with his rendition of Bobby Brown's "Don't Be Cruel." Andre's success continued with hits like "Gimme Little Sign" and "Flava," eventually expanding his fan base to the UK and Europe, selling millions of records. Despite criticism for derivative music, his energetic performances and work ethic propelled his career forward.

Following a hiatus, Andre's career saw a resurgence after appearing on a reality TV show in 2004 and gaining public attention for his relationship with Katie Price. Releasing successful singles and albums, such as "Mysterious Girl" and "The Long Road Back," Andre navigated personal and professional challenges in the spotlight. With subsequent albums like "Revelation" and "Angels & Demons," featuring collaborations with renowned artists, Andre continued to evolve his sound and maintain a presence in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Peter Andre stands out with 25-34 & 18-24 audiences across UNITED KINGDOM, UNITED STATES, AUSTRALIA. The profile is heavily female (62%), and content lands hardest on Tiktok, where posts average 253,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Marks & Spencer, River Island, Debenhams, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Peter Andre a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peter Andre score 0.48% — Low bucket.

Brand: Marks & SpencerBrand: River IslandBrand: Debenhams

Followers:2,928,296

Engagements:14,094

Rate:0.5%

Posts:3,400

Avg Likes:13,252

Avg Comments:540

Avg Views:292,066

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,928,296 · Engagements 14,094 · Rate 0.5% Posts 3,400 · Views 292,066 · Avg Likes 13,252 · Avg Comments 540 · Avg Views 292,066	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 35% 35-44: 15% 45-64: 7%	Largest: 25-34 (39%); next: 18-24 (35%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED KINGDOM (40%) UNITED STATES (8%) AUSTRALIA (6%) INDIA (6%) SRI LANKA (3%)	Top regions: UNITED KINGDOM (40%), UNITED STATES (8%), AUSTRALIA (6%)
Platform Engagement	Instagram: 10,668 avg likes/post · Tiktok: 253,000 avg views/post · Youtube: 39,066 avg views/post	Best reach: Tiktok 253,000 avg views; best engagement: Instagram 10,668 avg likes

Top Brand Affinities

Marks & Spencer

Score: 25.97

River Island

Score: 24.53

Debenhams

Score: 22.48

Score: 22.31

Ted Baker

Score: 20.06

ASDA

Score: 19.03

ITV

Score: 18.70

Waitrose

Score: 17.05

Costa Coffee

Score: 14.52

Sainsbury's

Score: 12.84

boohoo

Score: 11.95

ALDI

Score: 11.82

Brand	Category	Score
Marks & Spencer		25.97
River Island		24.53
Debenhams		22.48
Next		22.31
Ted Baker		20.06
ASDA		19.03
ITV		18.70
Waitrose		17.05
Costa Coffee		14.52
Sainsbury's		12.84
boohoo		11.95
ALDI		11.82
Easyjet		11.52
Morrisons		11.28
Primark		10.75
Tesco		9.41
Selfridges		8.94
Amazon Music		8.89
Lush		8.53
Cadbury		8.22
Vauxhall		7.47
The Body Shop		7.19
Clarks		7.10
Baileys		7.04
ASOS		6.46
Harrods		6.41
MISSGUIDED		6.26
T.G.I. Friday's		6.01
Kmart		5.49
Dyson		5.34
Babybump		4.99
LEGOLAND		4.75
Topshop		4.74
Lindt		4.66
Steve Madden		4.66
eBay		4.54
Sunnies Studios		4.40
Superdry		4.40
shein		4.32
iHeartRadio Music Awards		4.10
Jimmy Choo		3.99
NBC		3.98
Estee Lauder		3.72
Warner Bros		3.69
Hilton		3.58
Martini		3.56
Paramount Pictures		3.31
Pandora		3.17
Tiffany		3.06
BBC		2.94