Pesado Brand Affinity ranks highest Cuadra at 235.58% . Very Strong. Score DMDB 66.55% | Fanbase 51.97%

Pesado — latin artist from MX.

Formed in 1993 in Nuevo Leon, Mexico, Pesado, originally Grupo Pesado, was founded by Beto Zapata and Pepe Elizondo. The group gained recognition with hits…

Pesado

Recognizable

Country: MX | Artist ID: 11e81bba-a326-43ec-9058-a0369fe50396

Find Artist

Genres

latintropicalcorridonortenoregional mexicanrancheraregional mexican music

Influential: 66.55% Fanbase: 51.97% Trending: 73.85%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Cuadra • 235.58% • Very Strong

As of 2025-09-09

2,405,323

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.55% | Fanbase 51.97% | Trending 73.85% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1993 in Nuevo Leon, Mexico, Pesado, originally Grupo Pesado, was founded by Beto Zapata and Pepe Elizondo. The group gained recognition with hits like "Eso Me Gusta" and achieved gold and platinum status with albums such as A Tu Encuentro and Piensame un Momento. In 2006, Pesado received a Grammy nomination for Best Norteño Album for Piensame un Momento.

Pesado continued to release successful albums, including Gracias por Tu Amor, Corridos: Defendiendo el Honor, and Mi Promesa. In 2013, the band celebrated its 20th anniversary with a series of singles and retrospective concert albums. Pesado's musical journey continued with the release of Abrázame in 2015 and a tribute album, Tributo a los Alegres de Terán, in 2016. The band's latest album, Los Angeles Existen, was released in April 2018 under the label Remex Music, featuring songs penned by Zapata, Elizondo, Medina, and Felipe.

Report Date: 2025-09-09

Pesado is a clear fit for 18-24 & 25-34 audiences with strength across MEXICO, UNITED STATES, COLOMBIA. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (36,800 avg views per post); Tiktok builds the community layer. Affinity data highlights Cuadra, Univision, Ariat, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pesado score 0.14% — Low bucket.

Brand: CuadraBrand: UnivisionBrand: Ariat

Followers:2,405,323

Engagements:3,484

Rate:0.1%

Posts:6,581

Avg Likes:3,065

Avg Comments:38

Avg Views:49,715

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,405,323 · Engagements 3,484 · Rate 0.1% Posts 6,581 · Views 49,715 · Avg Likes 3,065 · Avg Comments 38 · Avg Views 49,715	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 34% 35-44: 11% 13-17: 4%	Largest: 18-24 (48%); next: 25-34 (34%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	MEXICO (71%) UNITED STATES (16%) COLOMBIA (4%) CHILE (2%) GUATEMALA (1%)	Top regions: MEXICO (71%), UNITED STATES (16%), COLOMBIA (4%)
Platform Engagement	Instagram: 674 avg likes/post · Tiktok: 36,800 avg views/post · Youtube: 12,915 avg views/post	Best reach: Tiktok 36,800 avg views; best engagement: Tiktok 2,199 avg likes

Top Brand Affinities

Cuadra

Score: 235.58

Univision

Score: 45.46

Ariat

Score: 19.48

Amazon Music

Score: 17.00

Cafecito

Score: 14.65

Houston Livestock Show and Rodeo

Score: 13.96

Corona Extra

Score: 12.98

Suavecito

Score: 6.88

American Airlines

Score: 5.26

Clinique

Score: 3.89

Movistar

Score: 3.86

Iberostar Hotels & Resorts

Score: 3.66

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Top Brand Affinities

Brand	Category	Score
Cuadra		235.58
Univision		45.46
Ariat		19.48
Amazon Music		17.00
Cafecito		14.65
Houston Livestock Show and Rodeo		13.96
Corona Extra		12.98
Suavecito		6.88
American Airlines		5.26
Clinique		3.89
Movistar		3.86
Iberostar Hotels & Resorts		3.66
Coors		3.48
Spotify Music		3.15
Colgate		3.01
Bacardi		2.99
Mary Kay		2.90
Pull&Bear		2.67
Pic Collage		2.39
Chevrolet		2.37
Transformers		2.34
shein		2.24
Benefit Cosmetics		2.22
Pandora		2.19
Mitsubishi		2.05
Costco		2.04
Bellagio		2.02
SheInside		1.89
Walmart		1.88
Chipotle Mexican Grill		1.84
Dodge		1.77
Heineken		1.71
Ford		1.65
Bershka		1.61
Ray-Ban		1.59
Pixar		1.51
Coachella		1.49
Cadillac		1.45
Target		1.44
Los Angeles Lakers		1.43
Ferrero		1.35
FIFA		1.34
Guess		1.33
NFL		1.30
Tarte Cosmetics		1.24
Anastasia Beverly Hills		1.20
Forever 21		1.18
Universal		1.17
Starbucks		1.11
Marvel		1.05