Peruzzi

Peruzzi — pop artist from NG.

Peruzzi, a singer and songwriter with soulful vocals, is recognized for his association with Davido's DMW label and his knack for writing award-winning hits…

Influence: 62.13% Fanbase: 56.70% Trending: 64.84% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 29.63% • Very Strong

As of 2025-09-08

2,231,614

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:32:31 UTC

Genres

popafropopnigerian popreggaedancehallothersworldwide

Biography

Peruzzi, a singer and songwriter with soulful vocals, is recognized for his association with Davido's DMW label and his knack for writing award-winning hits like "FIA" and "Amaka." His music seamlessly blends Afro-Fusion sounds, creating a unique and groovy musical experience.

Top Brand Affinities

Report Date: 2025-09-08

Peruzzi connects with 25-34 & 18-24 audiences and shows durable traction across NIGERIA, UNITED STATES, KENYA. With a heavily male (82%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 50,905 avg views per post; Instagram adds dependable engagement depth. Overlap with Warner Music, Airtel, Hennessey highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Peruzzi moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peruzzi score 1.28% — Moderate bucket.

Brand: Warner MusicBrand: AirtelBrand: Hennessey

Followers:2,231,614

Engagements:28,551

Rate:1.3%

Posts:29

Avg Likes:28,381

Avg Comments:775

Avg Views:74,055

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,231,614 · Engagements 28,551 · Rate 1.3% Posts 29 · Views 74,055 · Avg Likes 28,381 · Avg Comments 775 · Avg Views 74,055	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 40% 35-44: 6% 13-17: 4%	Largest: 25-34 (50%); next: 18-24 (40%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	NIGERIA (28%) UNITED STATES (12%) KENYA (11%) GHANA (7%) ITALY (5%)	Top regions: NIGERIA (28%), UNITED STATES (12%), KENYA (11%)
Platform Engagement	Instagram: 25,769 avg likes/post · Tiktok: 23,150 avg views/post · Youtube: 50,905 avg views/post	Best reach: Youtube 50,905 avg views; best engagement: Instagram 25,769 avg likes

Top Brand Affinities

Warner Music

Score: 29.63

Airtel

Score: 21.96

Hennessey

Score: 14.43

A.P.C.

Score: 13.75

Hennessy

Score: 9.02

CNN

Score: 8.83

Amazon Music

Score: 8.52

Alibaba

Score: 6.79

FOREX

Score: 6.78

MTV

Score: 6.17

FashionNova

Score: 5.30

boohoo

Score: 5.19

Brand	Category	Score
Warner Music		29.63
Airtel		21.96
Hennessey		14.43
A.P.C.		13.75
Hennessy		9.02
CNN		8.83
Amazon Music		8.52
Alibaba		6.79
FOREX		6.78
MTV		6.17
FashionNova		5.30
boohoo		5.19
Alexander McQueen		5.04
Balenciaga		3.86
BALMAIN		3.79
Timberland		3.71
Hublot		3.66
Versace		3.50
Monster Beverage		3.49
Acura		3.07
Lexus		3.06
ASOS		2.85
Comedy Central		2.79
Rolls-Royce		2.61
BBC		2.59
Rolex		2.55
Beats Electronics		2.52
musical.ly		2.46
Gucci		2.33
GIVENCHY		2.32
Fenty beauty		2.29
Fendi		2.25
Bershka		2.19
Burberry		2.16
SoundCloud		2.10
Bentley		2.07
Kodak		1.97
KENZO		1.85
Dolce & Gabbana		1.84
Maserati		1.84
Cartier		1.75
Paramount Pictures		1.68
Louis Vuitton		1.65
New Balance		1.62
Pepsi		1.61
Bugatti		1.59
Spotify Music		1.54
Polo Ralph Lauren		1.51
Mercedes-Benz		1.50
Hermès		1.48