Péricles Brand Affinity ranks highest Brahma at 53.48% . Very Strong. Score DMDB 68.41% | Fanbase 60.45%

Péricles — european artist from BR.

With over 830 million YouTube views, 2.7 million subscribers on his official channel, 5.5 million Instagram followers, 35 million Spotify listeners, and 2…

Péricles

Recognizable

Country: BR | Artist ID: 11e81bcd-086d-b48a-adbd-a0369fe50396

Find Artist

Genres

europeansambalatinpagodepagode novo

Influential: 68.41% Fanbase: 60.45% Trending: 72.40%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 53.48% • Very Strong

As of 2025-09-09

9,431,824

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.41% | Fanbase 60.45% | Trending 72.40% | CAREER STAGE: MAINSTREAM

Biography

With over 830 million YouTube views, 2.7 million subscribers on his official channel, 5.5 million Instagram followers, 35 million Spotify listeners, and 2 million TikTok followers (the most followed samba/pagode singer on the platform), Péricles has established himself as a prominent figure in Brazilian music over his 36-year career. With 29 music projects released, including albums, EPs, and audiovisual works, he has sold over 15 million records and amassed millions of streams, solidifying his status as a leading voice in samba and pagode music.

Music has always been a central part of Péricles' life. In 1986, he co-founded Exaltasamba, a popular pagode group in Brazil. Alongside his bandmates, he garnered multiple accolades, including awards for Best Pagode Music Video at the 1999 MTV Awards, Best Pagode Group in 2009 at the Troféu Raça Negra, and the Latin Grammy for Best Samba/Pagode Album in 2011, among others, highlighting his significant contributions to the genre.

Report Date: 2025-09-09

Péricles speaks to 18-24 & 25-34 audiences with measurable traction in BRAZIL, UNITED STATES, PORTUGAL. Composition is male-leaning (55%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (3,025 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Brahma, Warner Music, Citi, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Péricles score 0.31% — Low bucket.

Brand: BrahmaBrand: Warner MusicBrand: Citi

Followers:9,431,824

Engagements:29,294

Rate:0.3%

Posts:7,454

Avg Likes:29,291

Avg Comments:219

Avg Views:3,137

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,431,824 · Engagements 29,294 · Rate 0.3% Posts 7,454 · Views 3,137 · Avg Likes 29,291 · Avg Comments 219 · Avg Views 3,137	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 37% 35-44: 11% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (37%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	BRAZIL (97%) UNITED STATES (1%) PORTUGAL (0%) AFGHANISTAN (0%) ALGERIA (0%)	Top regions: BRAZIL (97%), UNITED STATES (1%), PORTUGAL (0%)
Platform Engagement	Instagram: 29,156 avg likes/post · Tiktok: 112 avg views/post · Youtube: 3,025 avg views/post	Best reach: Youtube 3,025 avg views; best engagement: Instagram 29,156 avg likes

Top Brand Affinities

Brahma

Score: 53.48

Warner Music

Score: 23.16

Citi

Score: 21.54

Cacau Show

Score: 19.21

Itaipava

Score: 17.19

Lojas Renner

Score: 13.87

Ambev

Score: 13.66

Danone

Score: 12.61

Xerox

Score: 11.27

Boticario

Score: 10.08

Rapha

Score: 9.33

Riachuelo

Score: 9.12

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Top Brand Affinities

Brand	Category	Score
Brahma		53.48
Warner Music		23.16
Citi		21.54
Cacau Show		19.21
Itaipava		17.19
Lojas Renner		13.87
Ambev		13.66
Danone		12.61
Xerox		11.27
Boticario		10.08
Rapha		9.33
Riachuelo		9.12
Banco Bradesco		9.08
Lollapalooza		8.24
Sarar		7.57
Havaianas		6.28
Catupiry		6.06
Moda Praia		5.16
Eudora		4.51
Heineken		4.09
Pfizer		3.58
Budweiser		3.49
Avon		3.08
Carrefour		2.28
Oakley		1.95
Lacoste		1.92
Pixar		1.80
shein		1.56
Fiat		1.32
Nutella		1.28
UFC		1.26
NBA		1.25
Coca-Cola		1.07
L'Oréal Paris		0.98
NFL		0.95
Pandora		0.91
SheInside		0.89
Spotify Music		0.85
Puma		0.85
DC Entertainment		0.83
Volkswagen		0.81
Levi's		0.79
Chevrolet		0.79
HBO		0.77
Ray-Ban		0.74
FIFA		0.73
Red Bull		0.72
Netflix		0.71
Sony		0.66
Nike		0.64